LinkedIn : Making It Work For You February 14, 2013 Gordon College JULIA CLAIRE CAMPBELL JULIA@JCSOCIALMARKETING.COMWWW.JCAMPBELLSOCIALMARKETING.COM
WELCOME! Objectives for this talk What is LinkedIn? http://www.jcsocialmarketing.com Why should you use it? Identify the different parts of the LinkedIn profile. Learn some of the best practices for using LinkedIn. Learn ways to connect with people and grow your professional network using this online tool. Get your questions answered!
SLIDES ARE AVAILABLEhttp://www.slideshare.net/juliagulia77 http://www.jcsocialmarketing.com
LINKEDIN STATISTICS More than 200 million members in over 200 countries and territories. http://www.jcsocialmarketing.com Professionals are signing up at a rate of approximately two new members per second.
LINKEDIN STATISTICS Sixty-four percent of LinkedIn members are located outside of the United States. http://www.jcsocialmarketing.com As of the school year ending May 2012, there are over 20 million students and recent college graduates on LinkedIn. They are LinkedIns fastest-growing demographic.
LINKEDIN BEST PRACTICES • How do people use LinkedIn? • Network professionally http://www.jcsocialmarketing.com • Recruit professionals • Research • Find jobs • Build thought leadership • Remember names
LINKEDIN BEST PRACTICES • Students can use LinkedIn to: http://www.jcsocialmarketing.com • Connect with classmates, faculty and family (professionally) • Find new opportunities for internships and jobs • Manage what potential employers learn about you online • Research companies
WHAT MAKES LINKEDIN DIFFERENT? Facebook is like the local pub or family reunion http://www.jcsocialmarketing.com Twitter is like a fast- paced newsroom LinkedIn is like a trade show or conference
LINKEDIN BEST PRACTICES Let’s explore the home page! Login http://www.jcsocialmarketing.com • • Notifications • LinkedIn Today • People You May Know • Who’s Viewed Your Profile? • Your LinkedIn Network • Jobs You May Be Interested In
LINKEDIN BEST PRACTICES Completing your LinkedIn Profile http://www.jcsocialmarketing.com 1) Include your full name and image.
LINKEDIN BEST PRACTICES 2) Personalize your Headline. http://www.jcsocialmarketing.com
LINKEDIN BEST PRACTICES Headline Tips! • Job seekers, use “Talented [Your Profession] http://www.jcsocialmarketing.com Seeking New Opportunity” not “Unemployed”. • Students: “Aspiring [Your Profession] Seeking Internship” not “Student at Gordon College”. • Target audience – Who do you want reading this?
LINKEDIN BEST PRACTICES 3) Write a great Summary. • Use key words (think about people searching for you). http://www.jcsocialmarketing.com • Show people how awesome you are! When writing, answer these questions: • Who are you? • What are your specialties? • How can you help people/solve problems? • How do you want to connect? • Tip: Make it personal but professional.
LINKEDIN BEST PRACTICES4) Add Work History to the Experience http://www.jcsocialmarketing.com section.• Be brief!• Short, short bullet points.• DO NOT cut and paste your resume.• Try to avoid jargon and industry speak.• Make it accessible.• Add videos, images, documents, portfolio.
LINKEDIN BEST PRACTICES 5) Share an update. • This is NOT like Facebook. Share resources and be professional. http://www.jcsocialmarketing.com • It will be seen in the News Feed. • Ideas – Share your blog posts, event information, helpful resources, articles, links
LINKEDIN BEST PRACTICES 6) Ask for Recommendations. • Personalize the request message. http://www.jcsocialmarketing.com • Ask for specifics (jog their memory).
LINKEDIN BEST PRACTICES 7) Grow your Network! • Request connections – use a short, http://www.jcsocialmarketing.com personalized message. • Be helpful. • Offer advice. • Connect others.
LINKEDIN BEST PRACTICES 8) Connect with care. • For job hunters, it is advantageous to connect http://www.jcsocialmarketing.com generously. • But… some people are picky. • It’s up to you!
LINKEDIN BEST PRACTICES 9) Improve your profile Add sections http://www.jcsocialmarketing.com
LINKEDIN BEST PRACTICES Sample profiles Pam Moore www.linkedin.com/in/pmoore http://www.jcsocialmarketing.com John Haydon www.linkedin.com/in/johnhaydon
LINKEDIN BEST PRACTICES 10) Using Groups wisely • Remember the social media rules! http://www.jcsocialmarketing.com • Choose Groups carefully – you can join 50. • Smaller more local groups yield better results. • Check out the “Most Popular Discussions”. • Schedule time to visit each group at least once a week. • Turn off email notifications if they become too overwhelming. • Make sure to follow the group rules and etiquette!
MORE RESOURCES• LinkedIn for Students – http://www.jcsocialmarketing.com http://learn.linkedin.com/students/• Mashable – www.mashable.com• HubSpot – www.hubspot.com• Social Media Examiner – www.socialmediaexaminer.com