2. This is my first draft of my magazine adverts for the IRN BRU 32 campaign. I have stuck with my original ideas of using a “crazy”, “hypnotic” theme with an overall
stretched smile and visual illusions. I decided to adapt this idea of using photographic portraits by using popular idols in the music and film industry, I chose to use
Marilyn Monroe and Kurt Cobain – this was initially not meant to be in any relation to the fact that both idols are dead but I felt it fitted in well with the theme. I used
the marquee tool to cut on the top half of the portrait and used posterize filter, plus increasing the threshold to give a cartoon effect. I feel filtering the image black
and white, gives a more intense visual on the orange and blue font comparing to if the images had been kept in colour. I could of maybe improve my technique of
adapting the imagery by rotascoping to give a cleaner more professional finish, but this method of altering the sliders for the whole layer was faster and more
efficient for my timescale.
I have chosen to use Bates Shower as originally planned and I am happy with the overall look of how it sits on the page, I’ve used this font for the title and taglines
and for longer pieces of information such as the description and contact links – I have used Arial, as it is easier to read and understand if one was to read the poster
up close.
I’ve included the 3D model of my can in the bottom right to demonstrate the purpose of the advertisement, I feel I could of used a different angle of the can so that
it would show the name of the product but I preferred this image as it featured the tagline and relation to the advertisement. Overall, I am happy with this draft and
feel there is little that can be done to improve it other than tweaking odd sections such as keeping the sizing of the text the same and the composition of the main
image.
3.
4. This is my second poster for the magazine campaign of IRNBRU 32, this was really just a dummy run of different effects
that could be incorporated using Photoshop. I wanted to
look at more realistic facial effects and showing the
transformation by using a split image. For this I followed
step by step tutorials to create the look of a “zombielike”
face, I also included a small relation to the product by
change the eye colour to a vivid orange. Originally I was
going to black out the whole of the eye but found this
showed little relation to the product and more of a horror
aspect.
5. I chose to use an orange eye colour to represent the flavoring of the product, I originally went for a fully blacked out eye after following
horror tutorials online, but realized this didn’t really show much relation to the campaign or the product and decided using an orange
featured more of a twist of the hypothetical effects. This isn’t really my favourite advertisement out of all my drafts as I feel it is a bit too
dramatic and realistic for an energy drink campaign, and mimics those of anti-drug campaigns published by the NHS. I have added quite
severe bruising and scaring to the model’s face and this can depict violence and drug use to younger consumers, perhaps under the age of
16 – I think this would be suitable for a demographic of around 18-24 year olds.
Draft 2
I then went on to further develop my idea with using a new
concept that may be suitable for a wider demographic. Using the
same stock images taken from Martin Scholler’s celebrity portrait
collection, I used popular child star Daniel Radcliffe. I found frontfacing, central composition portraits much easier to work with as
finding the centre of the face was easier than if they were on a
slight angle. Drawing a line to work as a guide down the centre of
the nose, I worked with similar Photoshop tutorials to create an
alien effect. I think using a split image is more appropriate and
showing the progression of an image manipulation, you can see
clearly how the eye socket has been warped to fit in the blacked
out eye.
I’ve also included minimal text because the image takes up most of
the poster and if I had included too much text the advert would of
become jumbled and hard to read. I could of maybe improve this
design by making the text larger and warping it to fit round the
edges of Daniel’s head rather than keeping it quite small and
compact. To reduce the harsh line dividing the centre of the image
I used the blur and smudge tool to merge both layers, this has left
the edges looking fairly uneven but not too enough. Overall, I like
this particular type of poster and if I have time left towards the end
of the project I will create a series of similar posters with different
celebrities so that they work as a group that would be typically
seen in a campaign.
6.
7. First I started by making sure I had a transparent layer underneath the original photo of Rupert
Grint, then using the eraser tool and a soft, 20px brush – I erased out the eyes but keeping the
overall shape and texture around the outer eye.
Then using the liquefy filter and a
30px brush, I stretched out the
shape of the eye to be wider and
spooky looking, similar to an alien.
Then I searched for “Alien Eye Balls”
and warped them to fit within the
socks of the eye.
8. After this I used the healing tool to merge out Rupert’s nose to leave a clear space, then
afterwards I used the spot healing brush to refine and airbrush smaller areas to make it look
more smooth and realistic. I then used the burn and dodge tools to create shallow coves in the
eye sockets to give a more sunken effect.
9. After this I then went to colour balance and
alterted the slides to:
Shadows: 0, 20, 0
Midtones: 0, 20, 0
Highlights: 0, 40, 0
This gave a slightly off yellow/green tinge
to the skin and hair colour which mimics
slightly the hypothetical look of an alien
creature. I ticked the “Preserve Luminosity”
box to ensure the colours were pure and
provided a slightly realistic skin colour.
10. I then create new layers above the original photograph and chose several shades of green, using
a soft brush I covered the face and then selected “Soft Light” in the layer drop down menu
followed by lowering the opacity to give shadow and texture. Followed by some deep blacks and
greys under the crevices of the face to give structure and shape to areas of the face.
11.
12. This is my third idea generation, I have gone for a
completely different approach compared to my
previous drafts – similar to what I did with my can
designs. This is a more humor based rather than horror
but I have also added in some minimal offensive
language that I have blocked out using the “*”
character. I’ve tried to mask this by making the whole
design quite childish and giving the overall visual that it
has been made for a younger demographic, featuring
school-themed font and imagery.
Humorous factors other than the language is some
aspects of the imagery, for instance the crop out of
Gordon Brown’s head – something that would not
traditionally be associated with Scottish culture.
Overall, this is quite a simple design, not much work
has gone into putting it together but it is more the way
the consumer interprets it that makes the poster
individual to the campaign. It really takes a witty
approach on persuading someone to purchase the
product. I used the relation to “32 ingredients” to
things associated with Scottish culture, to make this
advert more interesting I could of added in a footer
telling people to email in with 32 Scottish items for the
chance to win a prize etc.
13. I created a web banner using my alien photo edits and made several versions that could
be seen on different pages or social websites. I included a small crop of the eye area of
the images as I feel this gives the most effect and an overall dramatic visual. I then used
the animation tools on Photoshop to create a GIF that would allow a gradual fading of
each image rather than having several versions of the banner. This proves more effective
and interesting and fits in with the creepy film of an alien encounter.
