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Brave New World of Responsive Design

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What are designers like? How can designers become better collaborators and produce better quality work? This presentation touches on some of the challenges facing designers in the age of responsive websites and provides tips on conquering them.

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Brave New World of Responsive Design

  1. 1. Traffic Melbourne134 Gwynne StreetRichmond VIC 3121T 03 8320 5700 F 03 8320 6405Traffic SydneyLevel One 326 Oxford StreetPaddington NSW 2021T 02 8916 4500 F 02 9361 0888 traffic.com.auJune 2013YUAN WANGDIGITAL DESIGN DIRECTORBrave New Worldof Responsive Design
  2. 2. 2DESIGNERSNewChallengesBetterProfessionalsMoreCollaborationBetterWork
  3. 3. 3NON DESIGNERSBetterUnderstandingMoreEmpowermentMoreCollaborationBetterWork
  4. 4. The Watchmaker5The ultimate control freak.Obsessive about details.Talented but difficult.Prime example of a design silo.
  5. 5. The Dreamer6Lives and breathes creativity.Bursting with new ideas.Unable to finish and complete.Inspiring but frustrating.
  6. 6. The Photocopier7Takes copying to the extreme.Templates everything.Always use the same formula.Efficient but unoriginal.
  7. 7. The Conductor8The best people person.Feeds off the energy and creativity of others.Able to use their team effectively.Prime example of design collaboration.
  8. 8. 9
  9. 9. CHALLENGES10
  10. 10. 11Not enough time.
  11. 11. 12Websites are dirt cheap.
  12. 12. 13I am not appreciated.
  13. 13. 14Desktop or mobile first?
  14. 14. TIPS15
  15. 15. 16Educate about the values of design.
  16. 16. 17Make a geek your best friend.
  17. 17. 18Turn silos into collaborations.
  18. 18. 19Sketch sketch sketch
  19. 19. 20Design for the users and customers.
  20. 20. Traffic21Twitter: @traffic_ausFacebook: facebook.com/TrafficAdvertisingPinterest: pinterest.com/trafficausWeb: www.traffic.com.auTwitter: @yuanwangtweetsEmail: yuan@traffic.com.auMe

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