2. Example of a
health campaign
The whole purpose of this TV
advert is to encourage the public
to become a Dementia friend at
www.dementiafriends.org.uk
It’s about a nurse being
diagnosed with dementia
singing the Beatles song with
fellow celebrities who opted to
help her out and campaign for
more support for people who
may have this same illness.
3. Timing - the TV advert
lasts for around 2
minutes 20 seconds.
Camera shots – there is
plenty of close-ups,
medium shots and long
shots.
Sound – the celebrities
are singing a song by the
Beatles – I get by with a
little help from my friends.
Pace motion – it is a fast
paced TV advert also
there is a lot fast cutting.
