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Social Media For Creatives

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A slideshow presentation given to the students from Loyalist College's Art & Design program.

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Social Media For Creatives

  1. 1. Social Media for Creatives Building your brand through online marketing strategy Bryna Jones Engine Communications, 2010
  2. 2. Identity Crisis <ul><li>Know Thyself </li></ul><ul><li>Self branding asks us to reflect on the question, “Who am I?” </li></ul><ul><li>Do you know who you are? </li></ul><ul><li>How do you figure it out if you’re not sure? </li></ul><ul><li>Life Concepts </li></ul><ul><li>Myers-Briggs Type Indicator </li></ul>
  3. 3. Personal Branding How To’s <ul><li>Brainstorming </li></ul><ul><li>Personal Storyboards </li></ul><ul><li>SWOT Analysis </li></ul><ul><li>Outsource </li></ul><ul><li>Research your field </li></ul><ul><li>Fast Company article </li></ul><ul><li>“ What do I do that adds remarkable, measurable, distinguished, distinctive value?” </li></ul>I think, therefore I am. Right?
  4. 4. Are you excited yet?!
  5. 6. Are You Search Engine Optimized? <ul><li>How do you decide which social media platforms are right for you? </li></ul><ul><li>Facebook </li></ul><ul><li>Blogs (Wordpress, Tumblr, Blogspot) </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>Deviant Art </li></ul><ul><li>Etsy </li></ul><ul><li>MySpace </li></ul><ul><li>MyArtSpace </li></ul>
  6. 10. Are You Being Heard?
  7. 11. The Good, the Bad, and the Perez <ul><li>Perez Hilton </li></ul><ul><li>Wil.I.Am </li></ul>
  8. 12. (How Not to)Fail (Whale) Yourself <ul><li>Q: How do you prevent your reputation from ending up in the Google gutter? </li></ul><ul><li>A: Control Your Key Messages! </li></ul><ul><li>Be Aware </li></ul><ul><li>Be Respectful </li></ul><ul><li>Be Helpful </li></ul>
  9. 13. Break!
  10. 14. Learn From the Best <ul><li>People who get social: </li></ul><ul><li>Chris Brogan </li></ul><ul><li>Sarah Evans </li></ul><ul><li>Julia Roy </li></ul><ul><li>Locally: </li></ul><ul><li>Brandy Gale </li></ul><ul><li>Dan Taylor </li></ul><ul><li>Hastings County </li></ul>
  11. 15. Brandy Gale
  12. 16. Matt Cheuvront
  13. 17. Nate Riggs
  14. 18. Winding Violets
  15. 20. Get Your Hands Dirty!
  16. 21. Any Questions?

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