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# Artificial Intelligence or Intelligence Amplification

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Artificial Intelligence or Intelligence Amplification? AI is about building a human-like intelligence in the form of an autonomous technological system. On the other hand, IA builds on human intelligence and needs technology merely as an extra support

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### Artificial Intelligence or Intelligence Amplification

1. 1. AI vs IA Amancio Bouza, PhD, ipt Innovation Process Technology AG World Product Day, ProductTank Bern, May 23rd 2018
2. 2. Who am I Amancio Bouza, PhD Intrapreneur, API & AI Enthusiast Principal Consultant at ipt Let’s connect: https://ch.linkedin.com/in/amanciobouza Follow me: https://twitter.com/AmancioBouza
3. 3. 3 AI vs IA The actors of this talk are: Terminator and Ironman Terminator represents AI Ironman represents IA
4. 4. 4 What is an AI
5. 5. 5
6. 6. 6 + + + = 7 + + + = ? + - = 4 Solve this riddle! Can you guess the wanted number?
7. 7. 7 + + + = 7 + + + = 7 + - = 4 Correct! It’s a ‘7’
8. 8. 8 + + + = 7 + + + = 7 + - = 4 Reason: 1st and 2nd line are identical
9. 9. 9 That was just a warm-up. Let’s try something more difficult…
10. 10. 10 + - + =- + -- + =- -- - + =- + ++ + + + =+ +- + + =+ + + 1 2 3 4 ? Solve this riddle! Can you guess the wanted number?
11. 11. 11 + - + =- + -- + =- -- - + =- + ++ + + + =+ +- + + =+ + + 1 2 3 4 5 Correct! It’s a ‘5’
12. 12. 12 + - + =- + -- + =- -- - + =- + ++ + + + =+ +- + + =+ + + 1 2 3 4 5 Reason: Ignore the left side! It’s the sequence on the right.
13. 13. 13 Congrats, You just helped the car to stay on the road.
14. 14. 14 And that’s what AI does: Find out how to map input, e.g., video image, radar info, to output, e.g., identify road obstacles And then, perform appropriate action such as break or turn.
15. 15. 15 Self-Driving Artificial Intelligence
16. 16. 16 Self-Driving Artificial Intelligence Drive-Assisting Intelligence Amplification
17. 17. 17 Both are powered by the same AI technology Self-Driving Artificial Intelligence Drive-Assisting Intelligence Amplification
18. 18. 18 Artificial Intelligence Intelligence Amplification
19. 19. 19 Artificial Intelligence (AI): “…building a human-like intelligence in the form of an autonomous technological system…”, Wikipedia Intelligence Amplification (IA): “…needs technology merely as an extra support for an autonomous intelligence that has already proven to function”, Wikipedia
20. 20. 20 “AI is a very promising field, it has been making promises for the last 50 years.”
21. 21. 21 Mechanics Transactions Computation Memorization Prediction Precision Objectivity Emotion Empathy Improvisation Generalization Creativity Purpose Passion IA supports rather than competes like AI
22. 22. 22 Long and successful history of Intelligence Amplification
23. 23. 23 Just a fun example. It just uses sensors. No Machine Learning, data, etc. required.
24. 24. 24 https://youtu.be/rASWfOQKK9M
25. 25. 25 4 Examples for IA
26. 26. 26 Starmind 1st Example of IA
27. 27. 27
28. 28. 28 Not an A.I. that answers all questions
30. 30. 30 Starmind is AI that connects human expertise.
31. 31. 31 IA to facilitate accessing human expertise Employees solve lot faster problems Human-to-Human Interaction
32. 32. 32 Programming the Global Brain Global Brain 2nd Example of IA
33. 33. 33 What if we can build a system that leverages - high-cognitive capabilities of humans - number crunching capabilities of machines I founded a tech startup, a spin-off, together with the University of Zurich
34. 34. 34 https://youtu.be/emCABRV2cUA
35. 35. 35
36. 36. 36
37. 37. 37
38. 38. Translation Process Combining Machines and Humans 38
40. 40. 40 Symbiosis of Human and Machine Leverage the Strength of Each Collaboration Human-to-Machine Interaction
41. 41. 41 Human and Machines are interconnected through the Internet Local IA Global IA What’s next? ? Global BrainCompany Brain
42. 42. 42 Human and Machines are interconnected through the Internet Local IA Global IA Global IA Ecosystem Global BrainCompany Brain Collaborative Brain
43. 43. 43 What if YOUR products are accessible via API? 3nd Example of IA
44. 44. Value Proposition Interface Canvas 44
45. 45. 45 “Ultimately, the API is about an interface to a value proposition, not to an application.”
46. 46. Andrea Zulian Senior Product Manager Swisscom AG Amancio Bouza, PhD Principal Consultant Innovation Process Technology API Product Management 46 http://www.apiproductmanagement.com
47. 47. 47 Endless Possibilities with API Ecosystem Machine-to-Machine Interaction
48. 48. 48 Data Sentiment Analysis 4th Example of IA
49. 49. 49 Sentiment Analysis of Customer Feedback Why? - Improve Products - Customer Experience - Competition Analysis
50. 50. 50 “The bed in the City Hotel was not comfortable. However, the breakfast was excellent with good food and excellent service. We had a wonderful time and will travel with Travelito again.” Example of customer feedback for anonymized company in tourism industry
51. 51. Sentiment Analysis ranks with human to interpret sentiment 51 79% Accuracy
52. 52. 52 The bigger the name, the bigger the problem
53. 53. 53 But it 79% accuracy enough?
54. 54. 54 IA doesn’t need to be perfect. IA just has to be good enough to support people doing their job
55. 55. 55 Imagine: A self-Driving car with just 79% accuracy L
56. 56. 56 You’ve seen 4 Examples for Intelligence Amplification AI Technology Human-to-Human Global Brain Human-to-Machine API Machine-to Machine Data Human-to-Machine
57. 57. 57 Intelligence Amplification will have more impact today and tomorrow than AI
58. 58. 58 Day after Tomorrow? Nobody knows ;)
59. 59. 59 AI vs IA?
60. 60. 60 AI vs IA
61. 61. 61 AI & IA
62. 62. 62 Find the problem worth solving Embrace AI Provide APIs or rather VPIs Collect and use the right data Take Away for Product Leaders
63. 63. 63 Find the problem worth solving! Embrace AI Provide APIs or rather VPIs Collect and use the right data Take Away for Product Leaders AI doesn’t solve this one for you
64. 64. You find AI and IA interesting? Let’s connect! Amancio Bouza, PhD API & AI Enthusiast Principal Consultant at ipt Let’s connect: https://ch.linkedin.com/in/amanciobouza Follow me: https://twitter.com/AmancioBouza