3. Identifying habits and details about target audiences
Judging by this magazine – Hip Hop Weekly/ October 2012
Comment Example
Girlfriends and Boyfriends, Fashion, Tattoos, producing new music, Performing at concerts, adverts, such as hair products
Hobbies / lifestyle / pastimes makeup,
List clothing and fashion items prevalent in Sun Glasses, Chains, Caps, hoodies, High Top Trainers, Expensive Aqua Master watch advert
magazine. women’s clothing, Jewellery and Watches
How important are celebrities in this magazine? They are very important as they are very inspirational, and some Celebrities: Nicki Minaj, Jason Derulo and Jay Z
people may refer to them as their role models.
Two photos of live concert and three of recorded music in studio. Live footage: Trey Songz and Kanye West
What is the balance between comment on live Studio: Nicki Minaj, Rihanna and Jay z
music and recorded music?
Lot of adverts such as hair products, Make up, DVD’s Models advertising for hair products, Naturals
How much importance is placed on products,
technology, consumer items? New Movies such as the unleashed, with Boris Kodjoe
CD reviews, album releases and television programs such as the New albums released such as DMX, with star rates.
How much emphasis is placed on buying music ? MTV
Which forms of consumption are suggested
(CD/MP3 etc)?
How much feedback or contribution by readers is Social media and websites mentioned. Facebook, , Twitter, QR Scan, Websites
allowed?

5. Identifying habits and details about target audiences
Judging by this magazine – XXL OCT/NOV 12
Comment Example
Girlfriends, Fashion, Tattoos, producing new music, modeling Lifestyle Gossips, Wiz showing of Woman, Amber Rose, Hip Hop
Hobbies / lifestyle / pastimes fashion.
List clothing and fashion items prevalent in Tattoos, Chains and rings, Jewellery and Watches, caps, big trainers Cap adverts from 4uCAPS.COM
magazine. and baggy clothes. Alcohol Crown Royal and Heineken adverts
Aqua master Watch adverts
How important are celebrities in this magazine? They are very important as they are popular and they are at the Celebrities: Wiz and Amber Rose
front cover and pictures of them are all over the magazine as they
are the main celebrity story
Two photos of live concert and three of recorded music in studio. Live footage: Drake, Eminem, J Cole and DMX
What is the balance between comment on live Studio: Juicy J
music and recorded music?
Lot of adverts such as Alcohol, Men’s hair products, Shoes, new Markiz shoes, 360 style hair pomade, NUVO drink, iPads, andis
How much importance is placed on products, technology, men’s shavers shaver
technology, consumer items?
CD reviews, album releases, iPad magazine, sites, books, DVDs iTunes, Facebook, Twitter, Tailormade book, dvds such as world war
How much emphasis is placed on buying music ? gangster and MVP reloaded
Which forms of consumption are suggested
(CD/MP3 etc)?
How much feedback or contribution by readers is Social media and websites mentioned. Facebook, , Twitter, QR Scan, App store, YouTube, xxlmag.com
allowed?