resume

1. Bio/Resume
September 2012
Lynn (Welsh) Heller
Creative Advertising Fashion Marketing Fine Artist Illustrator
Writer Film Documentarian Musician Humanitarian & Mom
516.439.4374
Son/rep Marc Heller 516.477.5636
Email: lynnheller88@gmail.com
Presently Freelance: Creative Multifarious Projects: Children's Books w/Musical operas,
Fashion Apparel, Lifestyle Accessories, Skincare & Fragrance, Jewelry Design, Fine Artwork, Film
/Book Concepts.
1980 to Present: NYC Advertising Executive Creative /Marketing /Film Director
Created: Plenteous multi media campaigns: Retail /Corporate Clients, New Products and Trend-
Setting Concepts.
Focusing on the fast track multi idea-development process, by implementing a disciplined
performance scorecard, for results based philosophy of Idea-Creative visualization as a means to
bring ideas to reality.
Brand Storytelling: The creation of a Brand. Experience in retail and corporate environment
designs, leading the transformation to an integrated cross-media approach to creativity. Develop a
targeted formal methodology: "If You Are In It, Win It."
New York City International Art Expo. Solo exhibitor. “Money as Art.”
Themed artwork series of mixed media collages, infused watercolors, fabrics accented w/old world
monies & found objects. Featured: CBS Morning Show, NewsDay; Business & Tech: “The Art of
the Deal” The Hampton Insiders Guide, Hampton Style Magazine, Dan’s Papers: Ultimate
Luxuries - Automotive Jewelry & e-clips.
Gary Null Associates, NYC Executive Creative Director, Producer:
NYC International Film Festival: Documentary: "Deconstructing the Myth of Aids" Best
Audience Award. New corporate logo & new product development; Nutritious Chocolate Bar &
Chocolate Aloe Skincare/Spa line. New Business.
Newmark, Posner & Mitchell, NYC Executive Creative/Marketing Director
Created Real Estate Identity Campaigns, Interior & Exterior Designs: New business.
* The Brodsky Corp.: One Columbus Place; 59 & 9 Ave., NYC.
* Hartz Mountain Industries, Inc.: Harmon Studio City.
* Chubb Corp.: The River Club
* Global Developers, Mijus, Spain; Multi-lingual campaigns.
Bronner Slosberg Humphrey, Boston, Mass. Creative Consultant
Created Direct-Mail campaigns: American Express and AT&T. New business.
Kmart, Troy, Mich. Creative/Marketing Art Director Updated corporate identity, created
target displays; redesigned Kmart fashion image; restructuring Kmart FSI newspaper advertising
program.
Marke Communications, NYC Executive Creative Director
Expanded new business by directing "Marke into Marketing" thus developing the successful
catalog business into “Umbrella Concepts” multi-media television/print campaigns. Created cost
efficient programs. Clients: Gap; Bloomingdale's; Ann Taylor; Bullocks; Fortunoff
(Home/Jewelry); Rouse Corp.; Jacobson's; Rich's; Talbot’s. etc.

2. Marlboro Marketing, NYC (div. Saatchi & Saatchi ) Director of Creative Concepts Created:
In-Store Target Displays; designed first Cosmetic Computer Display for Noxell Corp.; Clients:
British Airways, HMG Sports Marketing Group, U.S.A Olympics.
Advertising To Women, NYC Repositioned ENJOLI Fragrance (Clio finalist), Paris, Jean Nate',
YSL, Opium, Charles of the Ritz, Searle Drug, Gillette: Silkience Haircare.
Out of the Blue Productions, Inc., Grosse Pointe, Michigan.
Owner/Creative Director/Film Producer Conceptualized & Produced
Advertising/Television/Radio campaigns for Advertising agencies/Retail Clients: W.B Doner &
Co., Ross Roy, Inc.; Kmart, Mars Advertising, Coca Cola Bottlers of Detroit, Dayton Hudson
W.B Doner & Co. Southfield, Michigan - Fashion Art Director / Producer
Specialized in Retail Television Accounts by working "24/7" w/award winning creative teams.
Doner had acquired a reputation for creating advertisements that produced sales on the retail level,
many clients sought it out for this specialization.
W "Brod" Doner inspired and allowed my creative talents to develop in my early career.
by developing who I "creatively am." I shall always hold a special place in my heart for W.B
Doner & Co. Thank-you.
.
Saks Fifth Avenue Detroit/Troy, Michigan Associate Fashion Director.
At, 26, I Designed/introduce my first themed jewelry collection: "The Jewelry Garage." The designs
were inspired from “Auto Engine Parts” styled in 'silver/gold' accented w/diamonds/stones.
Displayed in a Lucite garage with miniature cars.
An “Owners Manuel” accompanied each item, explaining the design's automotive function. The
collection was featured: People Magazine, (double spread), Detroit News, WWD and business
/fashion publications across the nation.
Originally, I raised in Grosse Pointe, Michigan, within a prominent “Automotive Family.” My
mother; Marilyn Smith brother; Roger Bonham Smith (deceased 2007) was the former Chairman
and CEO of General Motors Corporation: 1981 to 1990.
Listing: National Society of the Daughters of the American Revolution, Manchester’s Who’s
Who; 2006 : "American Painters in Paris, Bicentennial, " Paris, France.
Education: Washington University - Kappa Alpha Theta.
Southern Illinois University; Bachelors of Fine Arts - Deans List.
Currently residing in the metro New York City with my two talented sons:
Marc (23 yrs.) A student at St. Johns University, Sports Management.
Additionally, Marc has held the position with the NBA/ NY Knicks. locker room attendant for7
years and also works directly with Madison Square Gardens, NYC: Sports Events: The NY Liberty
Women's Basketball, The Big East , etc.
Marc is also a talented artist who studied at Pratt Institute before transferring to St. John's.
Model/Actor
Derek (22yrs.) A talented diesel-engineer specialist and carries on the family decorum of
engineering, attended Wyotech Automotive & Diesel Technology. Derek is both artistically and
musically talented. He holds a Black Shield and Engineer Certificate as a volunteer fireman in the

3. metro New York area. Model/Actor
Both Marc and Derek have modeled and acted throughout their entire childhood/adolescence years
and continue to develop their talents…
me too!