Unsolicited Redesign - Franco's Italian Restaurant visual inventory

1. Franco’s Italian Restaurant
Visual Inventory
Design by Kathleen Sutherland
Visual Inventory

2. Hello Fred,
Web site design has a lot to offer; however, it can be
overwhelming. I have compiled some elements and
suggestions that may be helpful for us while we design
Franco’s new website.
Let’s get started!

3. Concept
A great website starts with a great concept. The
concept behind a design acts at the foundation that
everything other design choice is built upon.
Great concepts help to capture the user’s interest and
it also communicates your company’s identity.

4. ConceptFlat design is minimalistic. It
emphasizes usability which makes
it easier for the user to navigate
around the website. It has clean
and open spaces with crisp edges
andbright colours. Do you think
that ease of use would be
beneficial for your customers?
Flat Design
www2.saabparts.com/sv-se/sweden/

5. Concept
Responsive Web Design
Responsive web design places
an emphasis on creating an
optimal viewing experience for
the user by limiting resizing,
panning, and scrolling while
reading and navigating across
a wide array of devices. Would
you like to have a website that is
easily used on all devices?
css-tricks.com

6. Concept
Simplified Content
Simplified content breaks long
narratives into short bursts.Twitter
has perfected this by only allowing
a maximum of 140 characters. This
helps to make reading a website
faster and easier. Is your content
able to be broken into small
sections? Does this approach reflect
your company?
twitter.com

7. Colour
Colour is an important design element that requires
thought and consideration. Colour stimulates the
user’s senses and it also has the ability to help the
user navigate your site. Also, your colour choices is
another way to communicate your company’s
personality and identity.

8. Colour
Black and White
Black and white colour palettes
are minimalistic. They are often
perceived as being stylish,
classy and sleek. Does a black
and white colour palette reflect
your restaurant’s identity?
thelocalpalate.com

9. Colour
Monochromatic
Monochromatic colour palettes
use several shades of the same
colour. This enables the content
to stand out because there are
no colourful distractions. What
colour would best represent
your restaurant?
dock.cz/en

10. Colour
Red
Red is a warm and powerful colour.
It is often used because it is an
attention grabber. Restaurants
use the colour red because it
stimulates people’s appetites.
Could your see Franco’s using the
colour red as it’s main brand
colour?
arbys.com

11. Tone
Tone refers to how a user feels about a website, as
well as how the user feels about the company. Tone
can be used to express the company’s personality and
values. Similar to colour, the tone of a website should
reflect a company’s personality.

12. Tone
Sophisticated
How sophisticated should Franco’s
new website look? Culinaria uses
a Tiffany’s blue paired with white to
capture a sense of elegance. It
exhibits it’s delicate menu by using
close up photographs that span the
width of the screen.
culinariafoodandwine.com/

13. Tone
Trendy
How trendy should the new Franco’s
website look? Mercer Tavern has a
vintage feel from it’s use of retro
typography paired with black and
white and sepia toned images. Does
this vintage look represent Franco’s?
mercertavern.com/

14. Tone
Playful
How playful should Franco’s new
website look? Woki Tokee uses
bright colours paired with fun
illustrations and bubbly typography.
Does this playful look represent
Franco’s?
wokitokee.com/

15. Feeling full?Here’s a quick recap of options to consider.
Concept
Flat design that is easy to use, responsive web design
that works on an array of devices and simplified con-
tent that makes it easy to read
Colour
Black and white which is stylish, monochromatic that
lets the content be the star and red to help stimulate
users’ appetites and grab their attention
Tone
Sophisticated, trendy or playful

16. Looking for seconds?
Do you have any questions, concerns or suggestions?
I suggest a follow up phone call where we can discuss
the options that I have presented you with.
I am eager to hear your thoughts about your new
website and look forward to connecting with you so we
can take the next steps to making your ideas a reality!
Thanks for your time!