media coursework

2. TV
Advert

3. From these
results, the
audience
seems to
expect to
see around
4-5 outfits
throughout
the advert.
Due to the
time length
of an
advert, this
is
appropriate
for us to

4. The audience clearly feel that the use of celebrity
endorsement helps to encourage them to buy
clothing from the brand. Unforchantly we can’t use
a celebrity in our advert so we will be using a low
profiled woman who will have the qualities and

5. The audience believe that using more than one model
is more effective. Originally we were thinking of just
using one model for the two adverts, but we are going
to take into consideration maybe using more models

6. The majority of the audience believe that the two adverts need to
be similar. When making our night and day adverts, there are going
to both similarities so people can recognize that they are both from
Ellie-May brand but there will be some differences like lightening

7. From this question, the audience feel that it is more effective that
the brand name is at the end. When producing our advert and start
editing, we will make sure the brand name is presented at the end
of the advert to make it more effective. This fits with the

8. From the 5 fonts which we found were our favourite, our
audience’s top two choices were 2 and 3. Out of those two
fonts, we believe that font 3 would be more appropriate as it
is more bold and edgy which is easier to see and is links

9. We agree with our audience that the song in our adverts
must be up beat. An up beat song can get stuck in peoples
heads and a feel good song can encourage people to buy
the clothing. We are researching songs which might be

10. We are really happy that our audience like the idea
of having a black and white shot within the advert
to make it more effective. We found from our
research that a black and white shot gives the

11. We also agree with our audience that long shots are best
for a fashion advert. A long shot allows the audience to
see the whole outfit which is perfect. Within our advert,
we will also add some close up shots so the audience
can see the detail on the outfits and make the advert a

12. Sponsorsh
ip
Sequence

13. Our audience would prefer to have both day and evening
clothes in the sponsorship sequence. We are going to
consider this when choosing the outfits for this but we are
going to have to consider the time as a sponsorship

14. We also agree with our audience saying that it is effective
if the sponsorship sequence has a similar narrative to our
chosen TV programme. We are putting some ideas
together to attempt to create the link between them. For
example, girls getting ready together in a bedroom and

15. The audience believe that they would like to see around 3 or
more outfits throughout the sponsorship sequence. We are
going to work with the timings of a conventional sponsorship
sequence to fit in this many outfits, fitting as many outfits as

16. The audience think that it would be most effective if the same
model is used in the sponsorship sequence as is used in the
TV adverts. We will use the same model plus another model
in the sponsorship sequence to link with our chosen TV

17. We are glad to hear that our audience would like to see the
black and white shot in the sponsorship sequence as well as
in the TV advert which gives them a good link together. The
black and white shot gives them a unique difference to other

18. From this question, the most popular narrative is a positive
one. We too agree with the narrative being positive due to the
limited amount of time to a sponsorship sequence meaning
the narrative has got to be short and sweet. We are putting

19. Radio
Advert

20. All of our audience who took part in our questionnaire
believe that there should be a soundtrack in the
background of the advert. Music in the background is
conventional for many radio adverts, due to there being a
minimum of of fashion radio adverts, we are going to have

21. Our audience would like the soundtrack in the
background of the radio advert to be upbeat, without
lyrics and is slightly old. We are looking into music
which would be most appropriate towards fashion and

22. The audience believe that there should be a narrative
within the advert. This is conventional in radio adverts
for there to be a story. We are putting together ideas for
the advert and for it to be linked with our TV advert and

23. Again, the audience think that it is more
effective for the brand name to be said at the
end of the advert. This is conventional for a

24. Our audience would like to hear the price, website link
and the type of clothing within the radio advert. These are
conventionally in a fashion radio advert. We are thinking
up a narrative which will include all three of the things so