3. From these
results, the
audience
seems to
expect to see
around 4-5
outfits
throughout the
advert. Due to
the time length
of an advert,
this is
appropriate for
us to use
around 5
outfits within
the advert.
4. The audience clearly feel that the use of celebrity endorsement
helps to encourage them to buy clothing from the brand.
Unforchantly we can’t use a celebrity in our advert so we will be
using a low profiled woman who will have the qualities and looks
of a celebrity.
5. The audience believe that using more than one model is more
effective. Originally we were thinking of just using one model for the
two adverts, but we are going to take into consideration maybe using
more models will make our advert more effective.
6. The majority of the audience believe that the two adverts need to be similar.
When making our night and day adverts, there are going to both similarities so
people can recognize that they are both from Ellie-May brand but there will be
some differences like lighting depending on what time of day we are shooting
for.
7. From this question, the audience feel that it is more effective that the
brand name is at the end. When producing our advert and start editing,
we will make sure the brand name is presented at the end of the advert
to make it more effective. This fits with the conventions of a fashion
advert.
8. From the 5 fonts which we found which we thought were most
appropriate, the audience’s top two choices were 2 and 3. Out of
those two fonts, we believe that font 3 would be more appropriate as
it is more bold and edgy which is easier to see and links better with
our brand.
9. We agree with the audience that the song in our adverts must be up
beat. An up beat song can get stuck in peoples heads and a feel
good song can encourage people to buy the clothing. We are
researching songs which might be appropriate for our adverts.
10. We are really happy that the audience likes the idea of having
a black and white shot within the advert to make it more
effective. We found from our research that a black and white
shot gives the advert some individuality and we believe that it
is different and effective.
11. We also agree with the audience that long shots are best
for a fashion advert. A long shot allows the audience to
see the whole outfit which is perfect. Within our advert,
we will also add some close up shots so the audience
can see the detail on the outfits and make the advert a
bit more edgy and unique.
13. The audience would prefer to have both day and evening clothes
in the sponsorship sequence. We are going to consider this when
choosing the outfits for this but we are going to have to consider
the time as a sponsorship sequence is very short so we are going
to have to plan the sequence out carefully and tactically.
14. We also agree with the audience saying that it is effective if the
sponsorship sequence has a similar narrative to our chosen TV
programme. We are putting some ideas together to attempt to
create the link between them. For example, girls getting ready
together in a bedroom and then moving on to go out the house.
15. The audience believe that they would like to see around 3 or more
outfits throughout the sponsorship sequence. We are going to
work with the timings of a conventional sponsorship sequence to
fit in this many outfits, fitting as many outfits as we can will allow
us to show of as much of our brand as we can.
16. The audience think that it would be most effective if the same
model is used in the sponsorship sequence as is used in the TV
adverts. We will use the same model plus another model in the
sponsorship sequence to link with our chosen TV programme.
17. We are glad to hear that the audience would like to see the
black and white shot in the sponsorship sequence as well as
in the TV advert which gives them a good link together. The
black and white shot gives them a unique difference to other
brands and gives our brand its identity.
18. From this question, the most popular narrative is a positive one.
We too agree with the narrative being positive due to the limited
amount of time to a sponsorship sequence meaning the narrative
has got to be short and sweet. We are putting ideas together for
the narrative.
20. All of the audience who took part in our questionnaire believe
that there should be a soundtrack in the background of the
advert. Music in the background is conventional for many radio
adverts, due to there being a minimum of of fashion radio
adverts, we are going to have to improvise on conventions.
21. The audience would like the soundtrack in the background of the
radio advert to be upbeat, without lyrics and is slightly old. We are
looking into music which would be most appropriate towards
fashion and for the needs of an advert.
22. The audience believe that there should be a narrative within the
advert. This is conventional in radio adverts for there to be a
story. We are putting together ideas for the advert and for it to be
linked with our TV advert and sponsorship sequence.
23. Again, the audience think that it is more effective for
the brand name to be said at the end of the advert. This
is conventional for a radio advert and we will be linking
it with our other adverts.
24. The audience would like to hear the price, website link and the type of
clothing within the radio advert. These are conventionally in a fashion
radio advert. We are thinking up a narrative which will include all three
of the things so that the advert flows and is genuine.
