How Social and Mobile Networks Are Transforming Marketing
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Social networks and mobile networks are dramatically changing consumer behavior and how marketing needs to be approached. The power has shifted to consumers who are highly connected through these new digital channels. Nike is highlighted as a company that understands this and is seeing great success by focusing more on social, mobile, video and engaging directly with customers through their data. The presentation outlines 4 steps for marketing success in this new environment - think like a shareholder, invest in what matters like growth and profits, rebalance marketing spending to reduce some traditional areas and enhance new digital efforts, and create new programs like crowdsourcing.
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How Social and Mobile Networks Are Transforming Marketing
- 1. IMS IMS NYC NYC Social Networks Are Ea1ng The World The 4 P’s for Marke1ng Success The 4 Ps for Marke1ng Success Barry Libert, CEO OpenMaFers NYC, February 2012
- 2. IMS NYC Agenda Given Today’s Technology Reali1es What are the new approaches to marke1ng… …To mi1gate risks and drive ROI
- 3. IMS Social Networks Are Ea1ng the World NYC 1.3B 1.1B 1.0B 310M 330M 850M
- 4. IMS So Are Mobile Networks.. NYC $487B $413B $40B
- 5. IMS Together They Are Ea1ng… NYC
- 6. IMS The Power has ShiXed to Consumers NYC
- 7. IMS NYC Agenda Given Today’s Technology Reali1es What are the new approaches to marke1ng… …To mi1gate risks and drive ROI
- 8. IMS Nike Gets It! NYC “Nike is going where its customer is” Nike Digital Sports allows the company to get close to (5M) consumers’ data -‐ to follow them, build online communi.es for them, create 1ghter rela1onships…that drive revenues Fewer television campaigns, many more interac.ve elements Fortune Magazine, 2/12
- 9. IMS Just Do It: SOCIAL NYC
- 10. IMS Just Do It: MOBILE NYC
- 11. IMS Just Do It: VIDEO NYC
- 12. IMS Just Do It: THE RESULTS NYC Spending on TV and print in US has dropped by 40% in 3 years Revenues Doubled and Net Income Increased 400%
- 13. IMS NYC Agenda Given Today’s Technology Reali1es What are the new approaches to marke1ng… …To mi1gate risks and drive ROI
- 14. IMS Job 1: Think Like a Shareholder NYC
- 15. IMS Job 2: Invest in What MaFers NYC Growth Profits
- 16. IMS Job 3: Rebalance Your Marke1ng $ NYC EXPAND CREATE REDUCE ENHANCE
- 17. IMS HOW: Reduce NYC Historic Broadcast Mediums Reac1ve Plans Tac1cs
- 18. IMS HOW: Enhance NYC Social Monitoring INSIDE-‐ (targeted) marke1ng OUT Big Data
- 19. IMS HOW: Expand NYC OUTSIDE -‐IN community development inbound marke1ng content automa1on
- 20. IMS HOW: Create NYC Crowd Source FUTURE Compe11ons Video networks
- 21. IMS NYC Agenda Given Today’s Technology Reali1es What are the new approaches to marke1ng… …To mi1gate risks and drive ROI
- 22. IMS Start Today NYC
- 23. IMS LEARN MORE NYC Contact Barry Web: www.barrylibert.com TwiFer: @barrylibert Blog: hFp://barrylibert.com/blog