Canacoord Adams: Why Social Matters to Investors

1,349 views

Published on

This is a presentation i recently gave to 100 CEO's at an institutional investor conference in Boston. Enjoy

Published in: Technology, Business
1 Comment
1 Like
Statistics
Notes
  • Let me know your thoughts on this presentation and how you are building your organizations Social Nation.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
1,349
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
7
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

Canacoord Adams: Why Social Matters to Investors

  1. 1. Social Nation<br />How to Build Your Nation of Friends, Fans and Followers to Achieve Your True Potential<br />Barry Libert, Chairman, Mzinga<br />barry@mzinga.com<br />
  2. 2. Why I Wrote Social Nation<br />
  3. 3. 7 Reasons<br />Identify Two Values – Business & Personal<br />Help Organization’s Assess Their Social Skills<br />Define Social Nation for Organizations<br />Reaffirm Business History and Habits<br />Deliver 7 Principles for True Success <br />Help Organizations Get Started<br />Integrate Our Personal & Business Values<br />
  4. 4. Two Sets of Values In Our Lives<br />Personal & Business - that Needed Integration<br />
  5. 5. Assess Your Social Skills (SQ)<br />http://www.socialnationbook.com/<br />
  6. 6. Definition of a Social Nation<br />An Organization that embraces people so that they can achieve their true potential<br />Social (adjective): Living or preferring to live and work in a community rather than alone<br />Nation (noun): A community of persons not constituting a state but bound by common interests and passions<br />
  7. 7. Our Past: We Mastered Making, Marketing and Selling Things<br />
  8. 8. We Learned To Make Things<br />
  9. 9. We Broadcasted Our Message<br />
  10. 10. We Made Money<br />
  11. 11. All Seemed Good, But…<br />
  12. 12. We Made Customers & Employees… Furious <br />
  13. 13. So people starting connecting, communicating and seeking fulfillment through each other. <br />
  14. 14. First, forums, Then…<br />
  15. 15.
  16. 16. Now Everyone is Connected<br />
  17. 17. What Can You Do?7 Steps to Success<br />
  18. 18. #1: Develop Your Social Skills<br />
  19. 19.
  20. 20. #2: Let Culture Lead your Way<br />
  21. 21. Create Clear Vision Around <br />
  22. 22. #3: Mind Your On and Off Line Manners<br />
  23. 23.
  24. 24. #4: Listen, Learn and Adopt<br />
  25. 25. Webkinz Listens!<br />
  26. 26. #5: Create Fans in Everything You Do<br />
  27. 27. Pepsico Seeks Input<br />
  28. 28. #6: Rely on Others for Growth and Innovation<br />
  29. 29. Ducati Got My Son to Join!<br />
  30. 30. #7: Reward your Friends & Followers<br />
  31. 31. Apple & Exxon are Worth The same<br />
  32. 32. Our Future: Building Social Nations and Helping People Achieve Their Full Potential<br />
  33. 33. 5 Places to Get Started<br />Customer Service Support<br />Marketing and Brand Building<br />Market Research<br />Training and Talent Development<br />Product and Service Innovation<br />
  34. 34. Business Evolution<br />Customer Needs<br />Build Social Nation<br />Full Potential<br />Crowd-source Innovation<br />Self Mastery<br />Create Communities<br />Connectedness<br />Make & Sell Products<br />Basic Needs<br />
  35. 35. Why Should You Care?<br />We Need One Set of Values!<br />
  36. 36.
  37. 37. We Can All Achieve Our Goals<br />
  38. 38.
  39. 39. Thank You!…<br />Barry Libert, Chairman & CEO<br />barry@mzinga.com or www.barrylibert.com<br />

×