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Social Nation: How To Grow Your Business

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Introduction to Social Nation Book including 7 principles for success, 5 places to get started and 10 pitfalls to avoid.

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Social Nation: How To Grow Your Business

  1. 1. Barry Libert, Chairman & CEO<br />
  2. 2. Agenda<br />What is a Social Nation<br />7 Rules for Success<br />5 Places to Get Started<br />
  3. 3. Definition<br />Social (adjective): Living or preferring to live and work in a community rather than alone<br />Nation (noun): A community of persons not constituting a state but bound by common interests and passions<br />
  4. 4.
  5. 5. Value Created<br />5 billion pieces of content<br />500 million active users<br />$10 billion market value<br />3.5 million events created<br />3 billion photos<br />5.3 billion fans<br />
  6. 6. Why Now? <br />People want to connect<br />People want to be heard <br />People expect the same tools<br />Good Products And Services are No Longer Enough!<br />
  7. 7. 7 Rules for Social Success<br />Develop Your Social Skills<br />Let Culture Lead Your Way<br />Mind Your On and Off-Line Manners<br />Listen, Learn and Adopt<br />Create Fans in Everything You Do<br />Rely on Others for Growth & Innovation<br />Reward Your Friends & Followers<br />
  8. 8. #1: Develop Your Social Skills<br />
  9. 9.
  10. 10. #2: Let Culture Lead your Way<br />
  11. 11.
  12. 12. #3: Mind Your On and Off- Line Manners<br />
  13. 13.
  14. 14. #4: Listen, Learn and Adopt<br />
  15. 15.
  16. 16. #5: Create Fans in Everything You Do<br />
  17. 17.
  18. 18. #6: Rely on Others for Growth and Innovation<br />
  19. 19.
  20. 20. #7: Reward your Friends & Followers<br />
  21. 21.
  22. 22. 5 Places to Get Started<br />Customer Service Support<br />Marketing and Brand Building<br />Market Research<br />Training and Talent Development<br />Product and Service Innovation<br />
  23. 23. Barry Libert, Chairman & CEO<br />
  24. 24. Action Framework<br />
  25. 25. 10 Pitfalls to Avoid<br />Running your Social Nation like a traditional business <br />Underfunding you social initiatives and abandoning them too soon <br />Neglecting to build programs that encourage member engagement<br />Relying on a “Build-It-and-They-Will-Come’ mentality <br />Waiting to establish a Social Nation/Community support organization <br />Underestimating the power of “Volunteer Evangelism” <br />Neglecting any of your nations – Employee, Partner, and Customer<br />Relying on traditional approaches to designing Your Social Nation<br />Developing your own social software, moderation and Analytics S<br />Getting caught without partners to help you succeed <br />

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