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Wharton: Business By The People for the People

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OpenMatters
OpenMatters

presented the following discussion at Wharton’s SEI Center for Advanced Studies on November 7, 2008. My argument: Businesses can learn from this year’s election campaign. Barack Obama successfully did three things - enabled change, used social technologies, and executed community-based initiatives. If businesses do the same, they can win too. The result: "Business by the People, For the People" For more winning business lessons from the Obama campaign, visit: www.barackinc.com

Business
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Download to read offline
Business
by
the
People,

 For
the
People
 What
Leaders
Can
Learn
from
Barack
Obama
 Barry
Libert
 Thursday,
November
6,
2008

WE
voted.

He
Won.

THREE
LESSONS

1.
LEADERS
MUST
CHANGE

2.
SOCIAL
TECHNOLOGY
MATTERS

3.
COMMUNITY‐BASED
ACTIVITIES
WORK

RESULT:
BIG
NUMBERS
 380%
more
 905%
more
Youtube
views
 Facebook
friends
 $639M
 RAISED
 280%
more
Twitter
 380%
more
MySpace
 followers
 supporters

7
YEARS
LATER
 200
F1000
Clients
 $30M
in
revenues
 57
Million
Users
 2B
Interactions/Month

LEADING
CLIENTS
WINNING
TOO!

New
Disease
Discovered
 CSD

CORPORATE
SOCIAL
DYSFUNCTION
 •  Leaders
reluctant
to
change
 •  Lack
of
investment
in
social
technologies
 •  Unwillingness
to
start
community
initiatives

WHEN
WE
OVERCOME
CSD:
 •  Change‐Based
Leadership
 •  Socially
Networked
Businesses
 •  Community
Based
Activities

Business
by
the
people,
for
the
people
 Thank
You!
 Barry
Libert,
Chairman
of
Mzinga
 Thursday,
November
6,
2008


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