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Product Innovation in the Social, Mobile
          and Big Data World
              February	
  16,	
  2012	
  
                 Barry	
  Libert	
  
                     MIT	
  	
  
The	
  Perfect	
  Storm	
  
Mapping	
  and	
  Making	
  It	
  Happen	
  
Why?	
  	
  Clear	
  Benefits!	
  
Can	
  You	
  HEAR	
  Me	
  Now?	
  
InnocenOve	
  
Top	
  Coder	
  
Spigit	
  
Can	
  You	
  SEE	
  Me	
  Now?	
  
HealthCare	
  
Finance	
  
AutomoOve	
  
Can	
  You	
  UNDERSTAND	
  Me	
  Now?	
  
Really?	
  




http://www.youtube.com/watch?v=D3qltEtl7H8&list=PL97F1F62489140390&index=6&feature=plpp_video
How	
  to	
  Get	
  Started	
  
Why?	
  Clear	
  Benefits	
  
“The	
  real	
  voyage	
  of	
  discovery	
  
    consists	
  not	
  in	
  seeking	
  new	
  
landscapes	
  but	
  in	
  having	
  new	
  eyes.”	
  
             Marcel	
  Proust.	
  	
  
Mapping Your Digital Innovation Strategy

              February	
  16,	
  2012	
  
                 Barry	
  Libert	
  	
  

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Product Innovation in a Social World