Sun Microsystems: Why WE (crowds) are smarter than ME (experts)

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Key Note Presentation to Sun Microsystems WW user Conference

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Sun Microsystems: Why WE (crowds) are smarter than ME (experts)

  1. 1. Barry Libert Co-CEO, Mzinga Sun Worldwide User Conference February, 2008
  2. 2. Our Me Past
  3. 3. Lesson: WE Works!
  4. 4. We are… Finding Our Voice Customers Students Employees Researchers
  5. 5. Let’s See…
  6. 6. 36% of American adults use Wikipedia Q: Anybody use Encyclopedia Britannica?
  7. 7. There are over 112 million blogs…
  8. 8. … more Podcasters than radio stations…
  9. 9. … over 250 million pieces of tagged social media…
  10. 10. … and 65 Million Facebook Users Do you have an account?
  11. 11. Experts agree, WE is Cool! ‘ Community development is the single most critical factor in enterprise success’ ‘ Enterprise Social software will be the biggest new workplace technology’
  12. 12. Leaders are turning to WE for… Customer Support Leading Research Product Development Glogal Education
  13. 13. Did you know, WE… Develop New Products ?
  14. 14. Dell Idea Storm
  15. 15. We Develop New Features
  16. 16. Did you know, WE… Bring Good Things To Life?
  17. 17. GE Healthcare
  18. 18. We Power Change
  19. 19. Did you know, We… Market Products?
  20. 20. American Idol
  21. 21. We Promote Your Best
  22. 22. Did you know, WE… Finance Your Needs Education Cars Boats Renovations
  23. 23. Prosper.com
  24. 24. We ‘Show You The Money’
  25. 25. Did you know, WE… …Educate You
  26. 26. The Wharton School
  27. 27. We Provide On-Going Peer Education
  28. 28. Did you know, WE… …Do Proprietary Research
  29. 29. Innocentive
  30. 30. We Solve the Greatest Challenges
  31. 31. Did You Know, WE… Write Ground-Breaking Books! 5100 Contributors 100 Bloggers 750 Discussions 50 Podcasts
  32. 32. Become an Author Today! Join : WeAreSmarter.org
  33. 33. The Conclusion: Leaders Are WE Companies
  34. 35. 5 Rules for Your… We Success
  35. 36. #1. Find A We Process Marketing Research Product Education
  36. 37. #2. Locate a We Crowd Teachers Students Researchers Partners
  37. 38. #3. Provide We Tools and Support Web 2.0 tools Content Support Moderation
  38. 39. #4. Accept We Wisdom
  39. 40. #5. Measure We Results Active Users Product Ideas New Courses Number of Leads
  40. 41. Final Story: My Wife Was Right!
  41. 42. Our We Future
  42. 43. Thank WE! Barry Libert, Co-CEO [email_address]
  43. 44. Questions?

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