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IBM: Social Nation Key Note Presentation


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Presentation at IBM Smarter Commerce/Planet event in San Diego, September, 2011 on changing business models to leadership track focused on the book Social Nation and its 7 key principles

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IBM: Social Nation Key Note Presentation

  1. 1. Social Nation Presented at IBM Smarter Commerce Event September, 2011 Presented by Barry Libert [email_address]
  2. 2. What is Smarter?
  3. 4. Key Questions <ul><li>Who receives your communications </li></ul><ul><li>How do you engage and mobilize them </li></ul><ul><li>What channels are you using </li></ul><ul><li>What the culture do you want to convey </li></ul><ul><li>What is your compensation and reward system </li></ul>The Answers May Surprise You!
  4. 5. Personal Business
  5. 7. Disengaged Personnel
  6. 10. Smarter Solution
  7. 12. Customer Loyalty
  8. 13. Employee Engagement
  9. 14. Product Innovation
  10. 15. Shareholder Rewards
  11. 16. Smarter Strategy
  12. 17. Constituent
  13. 18. Content
  14. 19. Channel
  15. 20. Culture
  16. 21. Compensation
  17. 22. 5 Take-Aways <ul><li>Know who are you really serving </li></ul><ul><li>Understand what engages and mobilizes them </li></ul><ul><li>Remember, ‘the medium is not the message‘ </li></ul><ul><li>Be clear about culture – business IS personal </li></ul><ul><li>Create aligned compensation systems </li></ul>Its time to build a Social Enterprise!
  18. 23. Smarter Results
  19. 25. Thank you Barry Libert [email_address]