NAMC Newswire - The Digital Signage Industry and International Growth Page 1 of 3
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The Digital Signage Industry and International Growth
Friday, 03 November 2006
The Digital Signage Industry and International Growth
NAMC Digital is Strategically Aligned for the Growth in The Digital
(NAMC) - Over the past several months
we’ve been speaking about the growth in
the digital signage industry on the NAMC
Newswire and how this growth will continue What
to move forward in 2007 and beyond, not
only in the United States but also globally.
We’ve spoken about the companies that are D
actually offering digital signage solutions to
advertisers and if you just take a stroll in
Times Square in New York City you can see M
digital signage at its best.
But there are companies that play a vital
role in the digital signage business that
allow content to be delivered and changed
at will, they allow for advertisers to reach
their target market with the press of a
button. They give retail stores, banks,
shopping malls, convenience stores and other outlets the opportunity to either deliver their
messages to their customers or generate additional revenue through the sale of advertising
space on their digital systems.
Through the use of compelling content with advertising embedded within the content, such
companies have the ability to seamlessly integrate an advertisers message with content that
would attract the attention of consumers.
One other important element in digital signage are the actual units, the LCD or LED screens
that you see at various retail locations that provide dynamic digital content. The problem has
been that the expense of such systems becomes a blockade in more retailers implementing
New Age Media Concepts has found a solution that may intrigue more retailers, banks,
shopping malls, airports, convenience stores and building owners to implement digital signage
within their locations. New Age Media Concepts has long been a voice in the digital signage
arena and they have formed NAMC Digital to provide high quality digital signage solutions at
Through NAMC Digital venues will be able to not only offer advertisers the opportunity to
advertise to their customer base but also integrate that with viable content making it less
NAMC Newswire - The Digital Signage Industry and International Growth Page 2 of 3
intrusive. Venues such as commercial banks or retail stores actually have the opportunity to Ads by Yahoo!
feature the latest sales offers, events, new product launches and more at rates that are
The beauty of the system is that all that is required is power, no cables are needed to be run
through the locations, no computer or boxes are needed to be placed in a small room, this
seamless integration within a venue provides ease of use and the ability to change or rotate
content with ease.
As we move deeper into the mobile lifestyle, as I’ve written many times about, consumers are
becoming more difficult to connect with. This is pushing more advertisers to seek alternative
forms of advertising, from connecting with consumers via cell phones to dynamic digital
displays, and they are doing it more now than ever. Commercial environments such as banks,
retail stores and sports venues are beginning to see the value in digital signage and are
implementing them within their venues, this is just the beginning of the growth and NAMC
Digital looks forward to playing a vital role in this growth.
Although major players in the digital signage industry include the likes of PRN Corporation;
which creates in-store media networks for major retailers in the United States such as Wal-Mart
(NYSE: WMT), Costco (NASDAQ: COST), Best Buy (NYSE: BBY), Circuit City (NYSE: CC)
and Albertsons (NYSE: ABS). They are one of the driving forces in the digital signage industry
but as technology advances so should they and currently they have a need to upgrade their Retail Marketing
technology, which is something that NAMC Digital would be able to do for them. Success
Utilize Leading Edge
On the International front you have Focus Media Holding Ltd (NASDAQ: FMCN) they are Techniques to
heavily involved in the digital signage business in Shanghai China and recently acquired one of Maximize Customer
their competitors by the name of Dotad that operates the largest Wireless Access Protocol in
Loyalty and ROI.
Beijing China. With the growth in Beijing, Shanghai and Hong Kong, Focus Media is in a
position to grow but their one problem is technology due to restrictions in the region. Even in
this case NAMC Digital would be an asset to Focus Media Holdings in furnishing them not only
with the technology but assist them in receiving approval in the region.
So in short NAMC Digital has all the tools necessary to furnish any venue or retail store with
the equipment, technology and content to suit their needs.
Keep in mind that companies such as Microsoft (NASDAQ: MSFT), which is coming out with
their new Zune shortly and Apple Computer (NASDAQ: AAPL) which is on top of the heap in
the digital entertainment arena with the popular iPod, are opening the doors wide open in the
digital arena by connecting with users on the go. This is another avenue that is being tapped by
advertisers, digital mobile marketing.
We can only predict what may happen in the future within the digital signage arena but to date
the progress has not let us down one bit, advertisers and their agencies are beginning to see
the value and the retail stores as well as the sports venues and shopping malls are all slowly
but surely coming around.
NAMC Digital is well positioned to capture new business and additional market share from
existing digital signage customers not only in the United States but globally.
The group is also positioned to form strategic alliances globally to not only expand their reach
but to tie in various other digital marketing vehicles around the world.
To find out more about what NAMC Digital/D2Ads offers or to contact them to inquire about a
potential strategic alliance go to www.namct.com/digitalsignage.
This article can be republished either online or in print as long as credit is given to the author
and the NAMC Newswire.
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