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Value  Ma(ers
Presented  to  
1	
  
January	
  23,	
  2015	
  
•  Key  Principles
•  World  has  changed
•  New  Business  and  Mental  Models  Required
•  4  Steps  to  Success
•  Your  Experiences
•  Research
•  Hurdles  and  Obstacles
•  Success  and  Best  PracFces
•  This  Program
•  Your  Feedback
•  Future  Offerings
2	
  
Agenda
copyright,	
  OpenMa8ers,	
  LLC	
  
Techtonic  ShiMs  Challenge  Our  ExisFng  Mental  Models
3	
  
But,  Our  Mental  Models  Are  a  FuncFon  Of  Beliefs
copyright,	
  OpenMa8ers,	
  LLC	
   4	
  
A>tudes	
  
Behaviors	
  AcBons	
  
Beliefs	
   Very	
  
Different	
  
Opposite	
  
Same	
  
Some	
  
different	
  
Mental	
  Model	
  
Views	
  of	
  Reality	
  
How	
  we	
  spend	
  	
  
our	
  Time	
  
How	
  we	
  spend	
  	
  
our	
  money	
  
What	
  we	
  believe	
  
creates	
  value	
  
How	
  we	
  align	
  
with	
  our	
  beliefs	
  
Technology  Increases  Speed,  Reduces  Time  and  Space
copyright,	
  OpenMa8ers,	
  LLC	
   5	
  
Railroads	
  
Automobile	
  
Internet	
  
BioTechnology	
  
Technology	
  
Time	
  
Examples  of  Technological  Changes  over  Time
copyright,	
  OpenMa8ers,	
  LLC	
  
17%	
  
32%	
  
68%	
  
80%	
   80%	
  
83%	
   68%	
   32%	
   20%	
   20%	
  
0%	
  
20%	
  
40%	
  
60%	
  
80%	
  
100%	
  
1975	
   1985	
   1995	
   2005	
   2010	
  
Components	
  of	
  S&P	
  500	
  Market	
  Value	
  
Intangible	
  assets	
   Tangible	
  assets	
  
Source:	
  Ocean	
  Tomo	
  
Source  of  Value  Changing  (Tangible  to  Intangible)
Stakeholder  Behaviors  Are  Also  Changing
ParBcipator	
   Procreator	
  
Abdicator	
   Receiver	
  
Digital	
  Divide	
  
Copyright:	
  OpenMa8ers,	
  LLC.	
  
4  Examples  of  Stakeholder  Behaviors
copyright,	
  OpenMa8ers,	
  LLC	
   9	
  
10	
  
Tier	
  4	
  
ActualizaBon	
  
Network	
  
Tier	
  3:	
  	
  Mastery	
  
Technology	
  
Tier	
  2:	
  	
  Belonging	
  
Services	
  
Tier	
  1:	
  	
  Safety	
  
	
  Things	
  
Tier	
  0:	
  	
  Sustenance	
  
Physiological	
  	
  
Hierarchy	
  of	
  Value	
  	
  
Hierarchy	
  of	
  Needs	
  
Value	
  (Digital)	
  
Divide	
  
Result:    OrganizaFons  that  Build  On  Higher  Needs,  Rule
copyright,	
  OpenMa8ers,	
  LLC	
  
Shared	
  Experiences	
  
New  Business  Models  Required:  Tier  3  &  4  Outperformers
11	
  
4X	
  
Tier	
  3:	
  	
  
Technology	
  
Creators	
  
8X	
  
Tier	
  4:	
  
Network	
  
Orchestrators	
  
1X	
  
Tier	
  1:	
  
Thing	
  Makers	
  &	
  
Distributors	
  	
  
2X	
  
Tier	
  2:	
  	
  
Service	
  Providers	
  	
  
Value	
  (Digital)	
  
Divide	
  
copyright,	
  OpenMa8ers,	
  LLC	
  
Example:    One  Industry  –  All  Four  Business  Models
copyright,	
  OpenMa8ers,	
  LLC	
   12	
  
New  Leadership  Styles  EssenFal:    Levels  3  and  4  Rule
Collaborator	
   Co	
  Creator	
  
Commander	
   Communicator	
  
Value	
  (digital)	
  
Divide	
  
Scalability	
  
Mode	
  of	
  InnovaBon	
  
copyright,	
  OpenMa8ers,	
  LLC	
  
Steve  Jobs  Leveraged  all  4  Leadership  Styles
copyright,	
  OpenMa8ers,	
  LLC	
   14	
  
 Speed	
  and	
  Time	
  
New  OrganizaFonal  Approach  Necessary  to  Adapt
Value	
  	
  Hierarchy	
  
Serial	
  and	
  
Internal	
  
Parallel	
  and	
  
Community	
  
Value	
  (Digital)	
  	
  
divide	
  
Iterate	
  &	
  
Experiment	
  
copyright,	
  OpenMa8ers,	
  LLC	
  
Step  1:    OrientaFon  (Who  Are  You?)
16	
  
Tier	
  3	
   Tier	
  4	
  
Tier	
  1	
   Tier	
  2	
  
Value	
  (Digital)	
  
Divide	
  
copyright,	
  OpenMa8ers,	
  LLC	
  
Step  2:    Take  Inventory  (What  do  you  have  and  need)
copyright,	
  OpenMa8ers,	
  LLC	
   17	
  
Step  3:    Rebalance  your  por_olio  (CARE)  
copyright,	
  OpenMa8ers,	
  LLC	
   18	
  
Step  4:    Add  New  KPI’s  to  Financial  Metrics
copyright,	
  OpenMa8ers,	
  LLC	
   19	
  
Einstein  Was  Right,  We  Need  to  Challenge  Our  Mental  Models
copyright,	
  OpenMa8ers,	
  LLC	
   20	
  
Value  Ma(ers
Presented  to  
21	
  
January	
  23,	
  2015	
  

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Business Model Matters - A 90 minute webinar

  • 1. Value  Ma(ers Presented  to   1   January  23,  2015  
  • 2. •  Key  Principles •  World  has  changed •  New  Business  and  Mental  Models  Required •  4  Steps  to  Success •  Your  Experiences •  Research •  Hurdles  and  Obstacles •  Success  and  Best  PracFces •  This  Program •  Your  Feedback •  Future  Offerings 2   Agenda copyright,  OpenMa8ers,  LLC  
  • 3. Techtonic  ShiMs  Challenge  Our  ExisFng  Mental  Models 3  
  • 4. But,  Our  Mental  Models  Are  a  FuncFon  Of  Beliefs copyright,  OpenMa8ers,  LLC   4   A>tudes   Behaviors  AcBons   Beliefs   Very   Different   Opposite   Same   Some   different   Mental  Model   Views  of  Reality   How  we  spend     our  Time   How  we  spend     our  money   What  we  believe   creates  value   How  we  align   with  our  beliefs  
  • 5. Technology  Increases  Speed,  Reduces  Time  and  Space copyright,  OpenMa8ers,  LLC   5  
  • 6. Railroads   Automobile   Internet   BioTechnology   Technology   Time   Examples  of  Technological  Changes  over  Time copyright,  OpenMa8ers,  LLC  
  • 7. 17%   32%   68%   80%   80%   83%   68%   32%   20%   20%   0%   20%   40%   60%   80%   100%   1975   1985   1995   2005   2010   Components  of  S&P  500  Market  Value   Intangible  assets   Tangible  assets   Source:  Ocean  Tomo   Source  of  Value  Changing  (Tangible  to  Intangible)
  • 8. Stakeholder  Behaviors  Are  Also  Changing ParBcipator   Procreator   Abdicator   Receiver   Digital  Divide   Copyright:  OpenMa8ers,  LLC.  
  • 9. 4  Examples  of  Stakeholder  Behaviors copyright,  OpenMa8ers,  LLC   9  
  • 10. 10   Tier  4   ActualizaBon   Network   Tier  3:    Mastery   Technology   Tier  2:    Belonging   Services   Tier  1:    Safety    Things   Tier  0:    Sustenance   Physiological     Hierarchy  of  Value     Hierarchy  of  Needs   Value  (Digital)   Divide   Result:    OrganizaFons  that  Build  On  Higher  Needs,  Rule copyright,  OpenMa8ers,  LLC   Shared  Experiences  
  • 11. New  Business  Models  Required:  Tier  3  &  4  Outperformers 11   4X   Tier  3:     Technology   Creators   8X   Tier  4:   Network   Orchestrators   1X   Tier  1:   Thing  Makers  &   Distributors     2X   Tier  2:     Service  Providers     Value  (Digital)   Divide   copyright,  OpenMa8ers,  LLC  
  • 12. Example:    One  Industry  –  All  Four  Business  Models copyright,  OpenMa8ers,  LLC   12  
  • 13. New  Leadership  Styles  EssenFal:    Levels  3  and  4  Rule Collaborator   Co  Creator   Commander   Communicator   Value  (digital)   Divide   Scalability   Mode  of  InnovaBon   copyright,  OpenMa8ers,  LLC  
  • 14. Steve  Jobs  Leveraged  all  4  Leadership  Styles copyright,  OpenMa8ers,  LLC   14  
  • 15.  Speed  and  Time   New  OrganizaFonal  Approach  Necessary  to  Adapt Value    Hierarchy   Serial  and   Internal   Parallel  and   Community   Value  (Digital)     divide   Iterate  &   Experiment   copyright,  OpenMa8ers,  LLC  
  • 16. Step  1:    OrientaFon  (Who  Are  You?) 16   Tier  3   Tier  4   Tier  1   Tier  2   Value  (Digital)   Divide   copyright,  OpenMa8ers,  LLC  
  • 17. Step  2:    Take  Inventory  (What  do  you  have  and  need) copyright,  OpenMa8ers,  LLC   17  
  • 18. Step  3:    Rebalance  your  por_olio  (CARE)   copyright,  OpenMa8ers,  LLC   18  
  • 19. Step  4:    Add  New  KPI’s  to  Financial  Metrics copyright,  OpenMa8ers,  LLC   19  
  • 20. Einstein  Was  Right,  We  Need  to  Challenge  Our  Mental  Models copyright,  OpenMa8ers,  LLC   20  
  • 21. Value  Ma(ers Presented  to   21   January  23,  2015