Target audience for a psychological thriller media product
1. Who would be the
audience for your media
product?
2. Age
• Probably teenagers and young adults who are interested in action and
psychological thrillers.
• Most commonly, Psychological Thrillers target the audience age
demographic of 18-24, so that is probably who our thriller will most
prevalently appeal to.
Those who would see our Thriller in the
cinema if it were a real movie.
Under 15
16-20
21-25
26-30
31-35
36+
• I surveyed 32 people
of varying ages
regarding whether
they would see our
thriller in the cinema,
and these were the
results.
3. Gender
• Males, Females and Other* because the protagonist is
female, which would naturally appeal to a lot of males, and
also females because it will therefore be relatable to
females, and not just men running around with guns being
gruff and drinking beer.Gender in regard to who'd see our
movie.
Male
Female
Other (non-
binary genders)
• I conduced another
survey, making sure that
it was a different group
of people who answered
so that I would not know
how many of each
gender identity
answered. These were
the results.
4. Gender: side note.
• Note: since there are demographically less
people who identify as a non-binary
gender, the fact that only 3 people of a non-
binary gender identity would watch our
thriller does not in fact reflect the gender
portrayal in our film.
5. Class
• Middle and Working class because it is
representative of both classes.
6. Audience Research.
• Our audience research had told us that the
movie would probably appeal to men most, so
we added a female protagonist to open the
target audience to females.
Would you be more likely to see a
Thriller with a female
protagonist?
Yes
No