AS MEDIA

1. 4. Who would be the audience for your media product?
Before I started creating my product, I had an initial idea about who my product was going to target
and that was 16-25 year olds males, who are part of the middle class social structure. This was the
preliminary age range I set, although overtime my thoughts changed on the magazine the audience
of who my magazine should target never changed. It’s very hard to change the audience of Hip Hop
as it’s usually a genre that mainly young males listen too, you rarely see a middle aged man listen to
Hip Hop as it wasn’t really around when they were young. If I distance myself away from the people
who listen to Hip Hop, my magazine will appeal to no one.
Audience Profile
Gender Age: Ethinicty:
Male: 70% Under 18s: 18% 36-40s- 3% Asian: 14%
Female: 30% 18-20s: 23% 41-45s- 3% White: 26%
Income: 21-25s: 29% 46+- 7% Black: 56%
Median : £37,043 26-30s: 11% Hispanic: 4%
Mean: £39,358 31-35s: 6%

2. When creating my magazine, I stuck to many typical conventions as I wanted my magazine to remain
current. Slang is key when targeting a young generation as it’s commonly used by them. In my puff, I
used slang through the word ‘Sickest’. Although my magazine is not covered in Slang, I believed it
was important to add it somewhere since it’s represents an audience since the younger generation is
commonly stereotyped to slang. Slang helps to distance my magazine from the older generation, and
make it more appealing to the young generation since they commonly use it and they can refer to it.
In summary, Slang helps to set my audience.
Physcographics helps to profile my audience; it labels a type of person from an Inspirer to a
Reformer. All psychographics mean different things, if you’re a Mainstreamer you are the type of
person who tends to be domestic, a family man. However I am not attracting this type of
Psycographic, I am more or less targeting the lower to middle class; these people are Aspirers,
Explorers and a Mainstreamer to an extent. These will be the person that I am targeting, and will
most likely purchase a copy over a Reformer who enjoys the finer things in life; although he could be
a Hip Hop fan, the audience I’ll be reaching out to will be very narrow and it will subvert with my
views and ideas on Hip Hop.
Media Companies need to know all this information, for example the average disposable income and
this will correlate to how much the magazine should cost. We need to know information about our
audience, so we can create our work around this information. If my work doesn’t support the
information, my magazine can be very misleading therefore it wont represent my audience and who
they are. For example, if I never followed the average income and used a figure in the millions my
magazine should be targeting people with wealth, upper class people not lower class people as the
representation will be off.