A Digipak is a packaging format used for CDs and music discs. It aims to attract consumers through its visual appearance, containing pictures, posters and other promotional materials related to the artist and album. Digipaks typically feature information like the artist name, album title, track listing, and images relating to the theme or artist. They help establish an artist's brand identity and sell their music by visually appealing to fans in a way that increases recognition and potentially sales.