The document discusses different font size, color, and style options for the masthead on a magazine cover. Four different masthead designs are presented with variations in font size from 115-166, colors including light burgundy red, bright red, light grey, and black, and fonts styles including sans-serif and serif. For each design, the reasoning for the chosen font attributes is provided, focusing on creating a professional yet alternative style that does not appeal too much to upper classes.

1. aspire
Font Size is 166 but this could change as I don’t know how it will look on the
actual cover yet.
Colour is a light burgundy red as I didn’t want it too bright or too dim and at
the moment the colour scheme I have decided on involves black, white, grey
and a variety of different reds.
I have chosen a sans-serif font as I think this makes the masthead look more
down to earth and doesn’t look like it’s trying to hard to appeal to any of the
upper classes. Additionally, I think that overall this particular style, size and
colour looks very professional and would give the cover a very alternate
vibe. Especially do with this specific colour because it’s quite an in-between
shade of red and doesn’t come off too bold.

2. AspireFont Size is 166 however, this will probably change because I don’t know
how any of the mastheads will look on the cover itself yet.
Colour is a very bright red and I thought I would at least consider this colour
in case I do decide that I want the main focus to be on the title itself.
I have chosen a sans-serif font once again as I still think that this makes the
masthead look more down to earth and again doesn’t look like it’s trying to
hard to appeal to any of the upper classes. This particular colour brightens
the page instantly and if this works with the type of image I choose to go on
the front cover then I would definitely like something like this in order to
make the whole page pop and stand out more.

3. ASPIRE
Font Size is 115, although this is quite likely to change (probably to a bigger
size) due to the fact I don’t know how much room or how it will sit on the
front cover of the magazine.
Colour is quite a light grey right now as I didn’t want the title to be too
bright because I want the majority of the attention to be on the main cover
image.
I have serif font this time for a change as I think this makes the masthead
look far more professional and makes the masthead seem a bit more
upmarket and if this is the look I want to go for, as I’m undecided at the
moment. Additionally, although this font is of a slightly different style than
the first two fonts, I still think that general style, size and especially the
colour looks very professional and would give the cover a very alternate
vibe.

4. aspireFont Size is 138 but this could change as I don’t know how it will look on the
actual cover yet.
Colour is just plain black for the mean time as I didn’t want it too bright or
too ‘in your face’. At the moment the colour scheme I have decided on
involves black, white, grey and a variety of different reds but this could
change and colours could be added or taken away.
I have chosen a serif font again as I still think this makes the masthead look
a lot neater and that there is actually effort and a long thought process
behind finding the right style. Whilst I really like the fact this style is all in
capitals, I think that the sans-serif font may be my less preferred style of
font due to the fact that I don’t think its going to work with the type of
specific audience I am trying to appeal to, this being fairly alternative
instead of mainstream.

5. AspireFont Size is 149 but yet again this will probably change because I don’t know
how any of the mastheads will look on the cover itself yet.
Colour is quite a bright and vibrant red because wanted it to be considerably
bright and bold. Currently, the colour scheme I have decided on involves
black, white, grey and a variety of different reds and this particular title fits
in with this.
I have chosen a sans-serif font as some of the other fonts because I still
think this makes the masthead look more down to earth and doesn’t look
like it’s trying to hard to appeal to any of the upper classes. Additionally, I
think that overall this particular style, size and colour looks very professional
and would give the cover a very alternate vibe. Especially do with the
spacing and structure of the font as it appears to be slightly leaning which I
think makes it look like it has quite a fun nature.