The document discusses different masthead designs for a music magazine. The author analyzes the effectiveness of each design in terms of font, size, colors, professionalism, and fit with the overall magazine style. In the end, the author selects a masthead with a modern, bold font in red and black colors as their favorite choice that will stand out on shelves and appeal to their target audience.

1. Mast
Head
Design

2. MFYFont size : 166
Font Name : Tempus
Sans ITC
This mast head is not that effective
although it is bold, and big, the font
type just wouldn’t fit in with my
modern magazine style, Also I don’t
like the gaps between the letters as
I don’t think it looks professional,
Moreover I don’t think this mast
head would stand out next to other
music magazine so I am not keen

3. MF
Y
Font size : 199
Font Name :
Haettenschweiler
This mast head is effective as it is bold,
big and simplistic, this would make it
easily recognisable on a shelf and a
well known brand logo. This mast head
would also fit in with the theme of my
front page and keep continuity and
professionalism throughout my
magazine as this is similar to the text I
use throughout my design. I also love

4. MFYFont size : 199
Font Name : GulimChe
This mast head is effective as it is
bold, and simplistic, the lettering is
large and easy to read which
would make it noticeable on a shelf
and a globally recognised logo like
“NME” . I like the use of colour in
this mast head design as it fits in
with the colour scheme of my
magazine, this mast head would

5. MFYFont size : 199
Font Name : Consolas
This mast head is attractive and looks
professional, it incorporates the colour
scheme so would make my magazine
have continuity through out. However I
do not like the spacing between the
letters, but when creating the final
design I could bring the letters closer
together using in design. To finalise I like
this mast head design and it could be my
final choice.

6. MFYFont size : 199
Font Name : Franklin Gothic Medium
Cond
This mast head is extremely bold
and would stand out on a shelf due
to the bright red colour. Red has
connotations of energy and passion
which demonstrates the type of
audience I will be appealing too.
This would look great on my front
cover and it also is written in a
similar font to the ones I have used
through out my magazine, by
having the mast head as a similar

7. MFYFont size : 166
Font Name : Rockwell
This mast head is one of my favourite
choices, it is modern and I can imagine
this placed in the corner of my front
page, The colours look simplistic and
modern and the font is bold and
readable. I also think this mast head
design has an American feel to it which
appeals to me, as in my magazine I will
be including both British and American
artists. This design is one of my final