Typography

1. Typography
Connor Wake

2. There is 4 main types of typography, these categories are serif, sans serif, script
and decorative. The meanings of these are:
Sans serif - no flicks just
normal writing.
Serif - with flicks on the ends of the
letters.
Script - anything that is hand drawn
could be used with any material
from a fountain pen to chalk as long as
it looks hand drawn.
Decorative - anything that isn’t of the
above and looks fun usually has a
unique text font too it.

3. Serif
Serifs are semi-structural details or small decorative flourishes on the ends of
some of the strokes that make up letters and symbols. An example would be the
Times New Roman font. Serif font is used frequently and at a regular basis without
knowing it. A famous example of this is on the film title of the conjuring.

4. Sans-Serif
In typography, a sans-serif, sans serif, gothic, san serif or simply sans typeface is
one that does not have the small projecting features called "serifs" at the end of
strokes. The term comes from the French word sans, meaning "without" and
"serif" from the Dutch word schreef meaning "line". Sans-serif fonts tend to have
less line width variation than serif fonts. In most print, sans-serif fonts are often
used for headings rather than for body text. This has equal popularity as the serif
font and is used frequently especially on applications such as word. A famous
example of this is on the title of most marvel films including the like of iron man.
Arial is an example of this font.

5. Script
Script font is totally different to the serif fonts. This is different as all serif fonts look
hand written and not blocks or have flicks or serif marks on the end of the letters.
An example of this font on microsoft or google applications is the Indie Flower font.
Script font is the most well known of all of the fonts mainly because of the coca-
cola logo that uses this font so everybody recognises the font.

6. Decorative
Decorative fonts is everything else except the fonts listed below. Everything that
doesn’t look like handwriting, look bold and block letters or have flicks on the end
of each letter comes under the decorative font type. This includes things such as
pictures or other things similar than that. Most companies use the decorative font
to catch the attention of people to draw them into the shops. This text type isn’t
used on applications such as microsoft or google so you would need to create
your own version of that font.

7. Book Cover
Research

8. Book 1 - To Kill A Mockingbird
This book appeals to me as it is text inside an image, this
immediately brings attention to the book with the font
having a decorative look. The book has white font on a
black background image that is simple but effective. The
white on black is regularly used and is the go to colours as
it stands out and is very clear. To me the book looks like it
has some action or drama involved. I think this as the
image that the text is inside is a fist and also has chains on
the edge of the wrist that shows imprisonment that links to
jail that also appeals to me as drama. The authors title is
also very thin and also uses a white text but is smaller and
thin as it is not the centre of attention and is not as
important so it is small so the attention isn't took off of the
title of the book.

9. Book 2 - Burn This Book
This book has simple sans-serif block font on the front of
it. This book appeals to me as it is simple and jumps out
of the page at me because it is big, blocked and also it is
easy to read. The book is all in capitals so it makes the
letters all equal sizes and the white on black is traditional
and works effectively as they are 2 colours that work well
together and don't make your eyes go funny what is good
when you want to know what the book is called. As well
as this the book’s author is also in the same sans-serif
font and is also clear to read but is opposite to the main
title with it being black writing on a white background
what is good.

10. Book 3 - Competition
This book is good as it uses a sans-serif font but it also
overlaps to bring the attention of the audience to that
book, this is also good as it makes the font not as boring
as a normal sans-serif font bring even more attention to
the book cover. Yet again it is white lettering on a black
background to make the writing on the book stand out
and easily readable, this makes people know what the
book is called. The other information on the book is
smaller writing compared to the title, the other writing is a
serif font what is completely different to the title but
maintain the white text throughout the front cover.

11. Book 4 - Thinner
This book appeals to the audience as the writing for the author being
stephen king and also the title is a mix between decorative and script.
It is this because the text looks like it could be handwritten but also it
has flicks on the edges of all the letters to give it more of a decorative
font. The title of the book is in a white font what contrasts well with the
green background making it easy for the audience to read. The
author's name is in black what is bad in my opinion as that is more
bolder than the actual book title making you see and look at that more
than the title. There is also writing under the author’s name what is yet
again black but in a sans serif font and is smaller than the other text
but still visible and easy to read that is good and important.

12. Book 5 - Green Eggs And Ham
This book has very effective lettering for whom it is
aimed at. The target market is children and the text on
the cover is plain, simple and fun. The text is a serif font
and had a playful twist to it with some of the letters
being on an angle. The writing is bold and what what
allows for it to be easily readable what is good yet again
for the target market. The orange background allows
the text on the book to stand out more allowing the text
to stand out, be bold and also that is can be easily read.
The size of the title and the author and the title is the
same size what shows that they are both equally
important and that you need to read them both.

13. Book 6 - The Sky Is Everywhere
On this book cover there is a script font. You can tell this
as it looks handwritten. It is done in a white font to go with
the title making the writing look like its clouds in the sky
what links in with the title what has a positive effect. The
title is fairly easy to read but some people may struggle
with reading it what gives a negative impact on the front
cover. There is also other text on the book what is the
author what is a smaller size font so the attention isn't
took away from the title and that text is also a sans-serif
font but is also white what links in with the theme of the
book.

14. Book 7 - Ashes
This book uses sans-serif font but uses leading to
space out the words on the book. They use the
white on black again to make it simple and these
are traditional colours what have good contrast
and also work well together so the words pop out
at you. The lettering is also different sizes to show
the importance of the words going from the title
being the biggest to the author to saying what type
of book this is. The text is very plain but very
effective at the same time.

15. Book 8 - American Psycho
This book uses sans serif font and has one of the
words at an angle. The angle on the word ‘American’
makes the viewer attracted to that word so this is a
good effect to get the attention of the public to buy
the book. All of the text is the same size and has a
white text with a black/grey shadow in it to give it a
better effect to attract the reader's attention.

16. Book 9 - Still Waters
This book uses a decorative font what shows waves in the
writing to show the effect of rippling in water what fits in
well with the name of the book. There is this decorative
font throughout the cover and the text is also blue that
resembles water. This attracts the reader because of the
font that is good and it is also clear what the book is about
that is good.

17. Book 10 - The Girl On The Train
This book uses a sans-serif font overlapped to make a
decorative style font. This is hard to read from a glance
what makes you focus on the book to read the title properly
what is good as somebody would need to focus and read
the book properly to see what it’s called, however this could
also be a negative as if somebody couldn’t read it at a
glance they could not focus on the book to read it what
would be bad. The colour is also a yellow/white colour what
indicates mystery what fits with the mystery value to the
book making the audience think what is the book about
making them want to read it to see what it is about.

18. Book cover I’m going to redesign
The book cover I’m going to redesign is the book called kensuke’s kingdom by michael morpurgo and It
was published in 1999. This book is about a kid with a parents going through a lot and about to split up.
The michael's dad decides to go out and buy a boat and sells everything for this boat so all the family
could travel the world to try and keep his family together. Once set off there was an accident where
Michael and his dog get swept up onto an island and from that point onwards it is a ploy to survive, they
have lows and highs, they meet new friends and enemies and they want to survive and get off the island
they get abandoned on.