Web Shadow: 1. What someone finds when they
look for you on the web. 2. The combination of an
individual’s online owned pr...
You & Your Web Shadow
Royal Festival Hall : : March 5th, 2010




                                          2
Sep 2009



           3
4
why write it?


                5
“we shape our
tools and then our
tools shape us”




                     http://goo.gl/oR8L   6
What you know or don't know
about how networks work can
influence how much freedom, wealth
and participation you and your
...
new literacies

                 8
attention

critical consumption

   participation
     networks
     presence
                       9
attention

critical consumption

   participation
     networks
     presence
                       10
attention

critical consumption

   participation
     networks
     presence
                       11
attention

critical consumption

   participation
     networks
     presence
                       12
attention

critical consumption

   participation
     networks
     presence
                       13
a bit complex


                14
WMT


      15
your web shadow
                  16
ever let something slip?


                           17
IDF


http://goo.gl/WLcC   18
drunken pirate


    http://goo.gl/NhWy   19
"Cisco just offered me a job! Now I have
to weigh the utility of a fatty paycheck
against the daily commute to San Jose
an...
cisco fatty


              21
social web literacy =
reputation kryptonite?

                         22
social web
 literacy =
    social
superpowers
              23
batman/superman


                  24
an expanding sphere


          Image: Bestario http://goo.gl/SWZq   25
disrupt / absorb


    Image (cc) dominik99   26
it’s reached our relationships


                                 27
emerging norms


                 28
how we think




       Image: (cc) gingiber http://goo.gl/2MM8   29
how we organise ourselves

Image: Bestario.org




                                   30
hard-nosed business version


                              31
“...this is just the
                     beginning of an
                     exciting new era of
                     gl...
managing your web shadow


                           33
why?


       34
sanity searches


                  35
be best/first source of
information about yourself

                             36
be where people look


                       37
be useful


            38
map your networks


                    39
making the most of things


                            40
brand shadows


                41
Image: http://fr.linkfluence.net/   42
they live in networks


      Image: http://fr.linkfluence.net/   43
they are nodes in networks


        Image: http://fr.linkfluence.net/   44
brands are web shadows


       Image: http://fr.linkfluence.net/   45
S.T.O.P.


           46
Strategic        Tactical



Organisational   Personal



                            47
Strategic                                    Tactical
How will the social web affect how we
think and plan at a strategic ...
Strategic                             Tactical
                        How will the tactics of our brand
                 ...
Strategic                                          Tactical



Organisational
Our organisation, including our employees an...
Strategic                              Tactical



                 Personal
                 What will this mean for us a...
serendipity engines


                 http://goo.gl/JrKP
                                      52
epilogue


           53
a confidence trick


                     54
1.Sanity (not vanity)
searches
2.Be best/first source of
information
3.Draw a line between
private & public
4.Tell your fr...
More info: meandmywebshadow.com
Buy: bit.ly/wsbook

                                  56
Thank you
   Email:     antony.mayfield@icrossing.co.uk
   Sites:     www.icrossing.co.uk
   Blog:      connect.icrossing....
58
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iCrossing – Antony Mayfield, You and Your Web Shadow. 5th March 2010, Royal Festival Hall

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This presentation was given to iCrossing clients on Friday 5th of March by Antony Mayfield about his upcoming book, Me & My Web Shadow. For more information about the book please visit: http://meandmywebshadow.com

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iCrossing – Antony Mayfield, You and Your Web Shadow. 5th March 2010, Royal Festival Hall

  1. 1. Web Shadow: 1. What someone finds when they look for you on the web. 2. The combination of an individual’s online owned presence (social network profiles, blogs, personal websites) and their earned presence: what others say about them for instance on company websites, blogs, Twitter and wikis. (Etymology: derives from Jeff Jarvis’s term “Google shadow”, describing the search results for an individual.) Tag: #webshadows meandmywebshadow.com 1
  2. 2. You & Your Web Shadow Royal Festival Hall : : March 5th, 2010 2
  3. 3. Sep 2009 3
  4. 4. 4
  5. 5. why write it? 5
  6. 6. “we shape our tools and then our tools shape us” http://goo.gl/oR8L 6
  7. 7. What you know or don't know about how networks work can influence how much freedom, wealth and participation you and your children will have in the rest of this century. @hrheingold 7
  8. 8. new literacies 8
  9. 9. attention critical consumption participation networks presence 9
  10. 10. attention critical consumption participation networks presence 10
  11. 11. attention critical consumption participation networks presence 11
  12. 12. attention critical consumption participation networks presence 12
  13. 13. attention critical consumption participation networks presence 13
  14. 14. a bit complex 14
  15. 15. WMT 15
  16. 16. your web shadow 16
  17. 17. ever let something slip? 17
  18. 18. IDF http://goo.gl/WLcC 18
  19. 19. drunken pirate http://goo.gl/NhWy 19
  20. 20. "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” cisco fatty 20
  21. 21. cisco fatty 21
  22. 22. social web literacy = reputation kryptonite? 22
  23. 23. social web literacy = social superpowers 23
  24. 24. batman/superman 24
  25. 25. an expanding sphere Image: Bestario http://goo.gl/SWZq 25
  26. 26. disrupt / absorb Image (cc) dominik99 26
  27. 27. it’s reached our relationships 27
  28. 28. emerging norms 28
  29. 29. how we think Image: (cc) gingiber http://goo.gl/2MM8 29
  30. 30. how we organise ourselves Image: Bestario.org 30
  31. 31. hard-nosed business version 31
  32. 32. “...this is just the beginning of an exciting new era of global interconnectedness that will spread ideas and innovations around the world faster than ever before.” http://goo.gl/J2eq 32
  33. 33. managing your web shadow 33
  34. 34. why? 34
  35. 35. sanity searches 35
  36. 36. be best/first source of information about yourself 36
  37. 37. be where people look 37
  38. 38. be useful 38
  39. 39. map your networks 39
  40. 40. making the most of things 40
  41. 41. brand shadows 41
  42. 42. Image: http://fr.linkfluence.net/ 42
  43. 43. they live in networks Image: http://fr.linkfluence.net/ 43
  44. 44. they are nodes in networks Image: http://fr.linkfluence.net/ 44
  45. 45. brands are web shadows Image: http://fr.linkfluence.net/ 45
  46. 46. S.T.O.P. 46
  47. 47. Strategic Tactical Organisational Personal 47
  48. 48. Strategic Tactical How will the social web affect how we think and plan at a strategic business level? Will they change our commercial, political, social & cultural environment? What will our response be? Organisational Personal 48
  49. 49. Strategic Tactical How will the tactics of our brand marketing change? What will happen to the structure of campaigns, the mix of media, our relationships with media and agency partners? Organisational Personal 49
  50. 50. Strategic Tactical Organisational Our organisation, including our employees and suppliers, has evolved to meet the demands of a media and marketing environment that is changing rapidly. Will the divisions and structures we have now need to change? How will communications, governance and collaboration alter? Personal 50
  51. 51. Strategic Tactical Personal What will this mean for us all at a personal level? What skills and ways of working will need to be considered? Will the nature of our people’s work, of work itself, be altered? Organisational 51
  52. 52. serendipity engines http://goo.gl/JrKP 52
  53. 53. epilogue 53
  54. 54. a confidence trick 54
  55. 55. 1.Sanity (not vanity) searches 2.Be best/first source of information 3.Draw a line between private & public 4.Tell your friends and family 5.Be present/useful in your networks 55
  56. 56. More info: meandmywebshadow.com Buy: bit.ly/wsbook 56
  57. 57. Thank you Email: antony.mayfield@icrossing.co.uk Sites: www.icrossing.co.uk Blog: connect.icrossing.co.uk Twitter: @amayfield / @icrossing_uk 47 57 13
  58. 58. 58

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