This document provides an overview of key concepts related to Web 2.0, including its focus on user participation and adding value, examples like Google Maps that allow users to contribute information, and how it has led to a more diverse user experience online through blogs, wikis, social networks and other collaborative tools. It also discusses how businesses can leverage these new technologies and looks at next steps for exploring and experimenting with Web 2.0.

1. You will learn about . . . Some of the technologies characteristic of web 2.0 We will share. . . Some opportunities and low-cost ways to start This is not . . . A how-to course An IT view of web 2.0 Disclaimer . . . Jargon will be used Web 2.0 – the nomenclature seems to infer the next version of the web. It’s already here.

2. Defining Web 2.0 – A Technology?

3. Defining Web 2.0 – A Philosophy?

4. Defining Web 2.0 – A Visual Style?

6. Web 2.0 Cornerstones: users add value for others Increased use inspires improvement It’s benefits are derived only through participation . Web 2.0 is not about products – it’s about providing solutions that leverage customer self-service.

7. Defining Web 2.0 http://www.knowledgeinfusion.com:8080/coe/blogs/infuser/2007/10/15/what-is-web-20

8. AUDIENCE & CONTEXT Tweens and Nex Gen - the most connected generations ever Video games Social Networks Internet Mobile Devices

9. Can older audiences be far behind? It’s easier to use, and Convenience driven Internet Mobile Devices Video games Social Networks

10. Google Maps – A Web 2.0 Poster Child Accessible Information through web browser applications (via computer, PDA or other). Users manage their own information by adding waypoint, mapping directions, etc. Users participate and add value for others by adding elements such as 3D visual effects or other It’s easy to use – even for the least tech savvy user.

12. “ for seizing the reins of the global media, for founding & framing the new digital democracy, for working for nothing and beating the pros at their own game, Time’s Person of the Year for 2006 is YOU” – TIME Magazine

13. Web 2.0 ‘YOU’ser Model Online user roles are now more diverse and complex Users have been provided new tools to extend their online identify

14. Web 2.0… is driving a REVOL-YOU-sion!

16. User Driven and Sustaining Pervasiveness of Blogs and Wikis are based on grass roots publishing of content Mirrors the early days of the internet – newsgroups, and ego sites, incorrect information Connectedness of content and users - not search engines - determines the potential audience

17. Blog vs Website Website Blog Style Interactivity Connect post-Browser Diary Editorial Style Trackback Or Comment Syndication “ Deeplinking” RSS Readers (email, iTunes) Corporate Writing Style Discussion Forums Linking/SEO Mobile web

18. Blogs

19. Syndication (RSS)

20. Benefits of Syndication? Outbound Communicate & keep other up-to-date Syndicate your communications Aggregate content sources into your site Inbound Watch-lists Competitor/customer intelligence Audience opinions and interests Trend tracking

24. Podcasting demystified

27. Do you belong?

30. Collaborate and Belong

31. Google Docs (collaboration)

32. Del.icio.us (content tagging)

34. LOOK BELOW THE SURFACE Find common points of pain (among staff or customers) that can be addressed by Web 2.0

35. COMMUNICATE COLLABORATE PERFORM WIKI BLOG PODCAST SYNDICATE TAGGING CROWDCASTING WORKSPACES SOCIAL NETWORKS BUSINESS PROCESS AUTOMATION SIMULATION OPTIMIZATION SUPPLY CHAIN MANAGEMENT

36. “ If you don't like change , you're going to like irrelevance even less” General Eric Shinseki, Retired Chief of Staff, US Army

37. Consumers have opinions and frequently express them. Users have become part of the communications process. PR as advertising is rising, separating the two formerly distinct areas.

38. A Provocative Moment: Where will these folks be in 5 years? How will business address their needs? http://www.youtube.com/watch?v=dGCJ46vyR9o

41. Next Steps Review other sites Find others to muse with Create a Google doc with your colleagues as an experiment Create a sandbox to play in Become a part of a group Sign up for a news reader account Create a blog Learning 2.0 - the ‘23 Things’ program

42. Coordinates Tracy Annicchiarico Communications Manager & Online Research Specialist [email_address] 780.413-8288 ext. 126 1.877.837.5087