shared at the PMI Leadership Institute's North American Congress meeting on October 8, 2009 this presentation and interactive discussion provided tips and best practices for "prosocial networking"

1. Professional and Social Networking for Results
October 2009
David Kohrell, PMP®
This is the property of Project Management Institute and may not be
reproduced or disseminated without the expressed written permission of PMI.

2. Agenda
• Why network So how do you use these
• Data and Trends for success
• Big 3 – For your Chapter's
growth
– LinkedIn (professional)
– For your Chapter
– Facebook (social & member's professional
professional) growth
– Twitter (micro
blogger)
• Other Tools
This is the property of Project Management Institute and may not be
reproduced or disseminated without the expressed written permission of PMI.

3. Data and Trends –Changing Landscape Sept 2009
Sept 2007
http://www.techcrunch.com/2007/10/24/s
ocial-site-rankings-september-2007/ http://blog.compete.com/2009/02/09/facebook
-myspace-twitter-social-network/
This is the property of Project Management Institute and may not be
reproduced or disseminated without the expressed written permission of PMI.

4. Data and Trends – Hard #'s? Oct 09
Millions
800
700
600
500
Facebook
400 Tw itter
LinkedIn
MySpace
300
200
100
0
Total Members Unique Visits Inbound Links
http://www.ebizmba.com/articles/social-networking-websites
This is the property of Project Management Institute and may not be
reproduced or disseminated without the expressed written permission of PMI.

5. Data and Trends - Summary
• Explosive growth of • Landscape can change
Facebook & Myspace w/ rapidly...
Facebook eclipsing My Space • Growth of “prosocial”
in 2008 approaches – my social and
• All a “tweet” with Twitter - professional networks
#2 in 2009 to Facebook coexist
• Strong growth of LinkedIn – Employers more likely to
check Facebook for
• Recession has not dimmed background than LinkedIn
Big 3
This is the property of Project Management Institute and may not be
reproduced or disseminated without the expressed written permission of PMI.

6. Big 3 - LinkedIn
97.5% professional, 2.5%
2,600 connections –
http://www.linkedin.com/
social
http://www.linkedin.com/in/dkohrell
This is the property of Project Management Institute and may not be
reproduced or disseminated without the expressed written permission of PMI.

7. 800+ connections – 100%
prosocial
This is the property of Project Management Institute and may not be
http://www.facebook.com/wall.php?id=1520743204&banter_id=1412530104&show_all#/profile.php?id=1412530104&ref=profile
reproduced or disseminated without the expressed written permission of PMI.

8. 66 followers / followed – prosocial –
purpose is updates on the fly
This is the property of Project Management Institute and may not be
reproduced or disseminated without the expressed written permission of PMI.

9. professional / 20% social
245 connections – 80%
This is the property of Project Management Institute and may not be
reproduced or disseminated without the expressed written permission of PMI.

10. Other tools
• Delicious (book marks)
• Flock (social browser – Firefox + add ons)
• Tweetdeck (organizes microblog twitter)
• Others?
This is the property of Project Management Institute and may not be
reproduced or disseminated without the expressed written permission of PMI.

11. So what?
• Professional and social networking can enhance your career
– It can also hinder it
• It is a primary communication method of generation next
(born after 1980)
• You can generate a lot of energy and stimulation reaction
• Transform your social network into a professional one and
socialize your professional network
• Link to a defined networks that you know as well – your local
Chapter & PMI Virtual Communities
This is the property of Project Management Institute and may not be
reproduced or disseminated without the expressed written permission of PMI.

12. How?
• Generate energy by asking questions in your
updates
• Help out and “pay forward”
• Be real, candid and clean
• Decide how you want to use professional /
social networking.
This is the property of Project Management Institute and may not be
reproduced or disseminated without the expressed written permission of PMI.

13. How- Simple Tips
• Generate energy by asking questions in your updates
• Help out and “pay forward”
• Be real, candid and clean
• Decide how you want to use professional / social
networking
• Write your own “prosocial networking” philosophy (see
example next)
This is the property of Project Management Institute and may not be
reproduced or disseminated without the expressed written permission of PMI.

14. How- David's Prosocial Statement
• Keep it family friendly - “G or PG”
• Be honest and real – but not argumentative
– e.g. healthcare, religious discussions, politics
• Affirm and encourage
• Never discourage or “slam”
• Help out and pay forward
• Develop rules for Professional versus Prosocial (prosocial
is smaller circle)
– Who you let see pictures of kids (Facebook) differs from larger
circle (LinkedIn/Twitter)
– Span the generations and learn
This is the property of Project Management Institute and may not be
reproduced or disseminated without the expressed written permission of PMI.

15. How- Wisdom of the Leadership
Institute
• What are you doing?
• What's working?
• What's not working?
• Discoveries?
• Advice?
This is the property of Project Management Institute and may not be
reproduced or disseminated without the expressed written permission of PMI.

16. Next Steps
• Explore
– LinkedIn & Facebook – there's hundreds PMI Chapters and
PMI Global Group out there
– Engage in the Virtual Communities from PMI
– Our chapter is enabling as many networking features in
new website at www.pmimidnebraska.org. We are NOT at
the forefront by any stretch of the imagination.
– Check out several sites and see what fits
– Learn about the pitfalls as well
This is the property of Project Management Institute and may not be
reproduced or disseminated without the expressed written permission of PMI.