5. Target audience vs Niche audience
• Double bubble the similarities/differences
6. Press packs: Owners of products put together information of their typical
customers in orders to give to advertisers, Create your own press pack.
.
7. What affects the way in which an
audience responds to a media text?
Audience
response
Age
Ethnicity
Cultural
Experience
Cultural
competence
Gender
Situated
culture
12. Demographics:
Gender (!):
Age:
Category:
Assumption of cultural competence/experience,
audience expectation:
How does the advert meet this?:
Psychographics:
Category:
Why:
Reception Theory
Preferred/dominant reading:
Negotiated reading:
Oppositional reading: