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Media Studie
Audience
Audience Explained
All media texts are made with an
audience in mind, ie a group of people
who will receive it and make some sort of
sense out of it. And generally, but not
always, the producers make some money
out of that audience. Therefore it is
important to understand what happens
when an audience "meets" a media text.
Type of Audience
Is it Mass or Niche?
Why?
Gender
What gender is your product
targeting?
Is it solely for males or females
and why?
How will it target a particular
gender?
Age
What is the age of your target
audience?
Is it targeting a particular age
range?
How does it target a particular
age range?
Income Bracket/Status
Which income bracket is being targeted by
your product and why?
Location
Is your target audience
based in a particular
location?
Where would your advert
appear?

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Media Studies Audience

  • 2. Audience Explained All media texts are made with an audience in mind, ie a group of people who will receive it and make some sort of sense out of it. And generally, but not always, the producers make some money out of that audience. Therefore it is important to understand what happens when an audience "meets" a media text.
  • 3. Type of Audience Is it Mass or Niche? Why?
  • 4. Gender What gender is your product targeting? Is it solely for males or females and why? How will it target a particular gender?
  • 5. Age What is the age of your target audience? Is it targeting a particular age range? How does it target a particular age range?
  • 6. Income Bracket/Status Which income bracket is being targeted by your product and why?
  • 7. Location Is your target audience based in a particular location? Where would your advert appear?