Audience profiling; a combination of found slides and activities made for students.

1. A Serious Note
You only get out what you put in.
 Homework is essential; you need to keep up with
your work.
Do your work;
you’ll be this
guy...
Avoid your
work; you’ll
be this guy...

2. Choosing a Music Video
Lesson objective
 To identify a target audience.
 To create a questionnaire to a target audience to
ascertain what genre of music you wish to do.
Starter
 Your first task is to choose an ARTIST for your work
and decide who you will be working with.
 It is challenging to move forward without this
information so you need to make a decision on an
artist at least. Your target audience can help make
the final decision about your song choice.

3. Lesson Outcome
Expectation
C All will identify a music artist who can be
related to a conventional music genre
B Most will be able to break down the
target audience into psychographics
and demographics.
A/A* Some will design an audience profile for
their target audience, mimicking the
NME reader profile.

4. Demographics
What are demographics? What is
being measured? How are an
audience being sorted?

5. Psychographics
What are psychographics? What is being
measured? How are an audience being sorted?

6. Audience Profiling
 A task all media institution need to perform when creating
a new product to launch onto the market.
 Defining an audience:
 Age, gender, race and sexuality
 Education
 Occupation
 Annual income
 Disposable income
 Current lifestyle / aspirational or desired lifestyle
 Culture
 Media interests
 Buying habits
 Loyalty to brands
On whiteboards can you
create an audience
profile regarding yourself
(and others like you)?
White British, female, teacher,
loyalty to Apple brands, use
disposable income on clothes
and electronics etc...

9. NME Audience (Reader) Profile
 Read the audience (reader) profile collated by
NME.
 Note the images used to exemplify the audience.
Firstly, complete the sheet
regarding target audience;
discuss with your group and note
down their demographic and
psychographic profile.
B Most will be able to break down the target audience
into psychographics and demographics.

10. Task 2
 Using the NME profile as a reference, create your
own breakdown of the target audience,
considering who would want to listen to your
music artist.
 The next task will be to create a questionnaire;
your target audience should be a group of
people you have access to. Think college
students.
A/A* Some will design an audience profile for
their target audience, mimicking the
NME reader profile.