Writing mat for analysing media texts

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Writing mat for analysing media texts

  1. 1. Analysis  writing  mat   Structure  of  response   *Introduce  what  the  text   is  and  what  genre  it  is.   *Discuss  what  features   are  used  and  what   significance  and  effect   they  have.   *Discuss  who  the  target   audience  is  and  how  the   advert  has  targeted  them.   *Draw  ideas  together  to   outline  a  conclusion  –   how  effective  is  the   advert?   Notes   Technical  codes   Camera  shots/  angles:     Symbolic  codes   Body  language,  Setting,  Clothing,  Objects,  Colour,   Shapes:       Editing:   Persuasive  techniques   Rhetorical  questions,     Emotive,  Exclamations,   Adjectives,  Imperative   verbs,  Excitement/  Family   fun,  Facts  and  figures,  etc.       Sound  (diegetic/  non  diegetic):       Lighting:     Representation  of  product     (and  of  people)   Who  or  what?         How?  Positive  or  negative?           What  major  messages  is  the   advert  putting  across  and   why?   Language/  written  codes   Written  text  on  screen:     Target  audience   Age,  Gender,  Social  class,  Physical  ability,  Sexuality,   Socio-­‐economics:         *Ensure  that  all  parts  of   the  advert  have  been   discussed.   Speech  or  dialogue:       Voice  overs:     Institution/producer   Who  has  created  the  sequence?  Are  they  well  known   and  how  is  this  significant?  How  do  you  know  who   made  it?  Does  it  challenge/reinforce  dominant   ideologies?   Personal  targets  to  remember  when  writing  up  notes:   1.   2.   Success  Criteria   *Remember  not  just  to   identify  a  technique,  but   explain  why  and  how  it   works.   *Use  media  terminology   –  use  the  jargon!   *If  you  are  unsure  of   something,  check  it  out!  

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