Recap on Year 11 Game Shows for media AQA GCSE exam

1. Audience,
Terminology and
Representation
LO: To recap key
concepts and
theories for use
in your exam

2. Audience
What is the difference between a
target audience, primary audience
and secondary audience?
- Target Audience; the members of
the public who you actively try to
encourage to consume your media
product
- Primary Audience; the main
demographic of the audience you
want to consume your product
- Secondary Audience; the second
most likely demographic of the

3. Uses and Gratifications
What is the uses and gratifications
theory?
- There are needs the audience have that
media texts fulfil; the text gratifies the
needs and the audience choose to use them
based on what they want gratified
- Escapism; a break from the everyday either
through excitement or distraction
- Information; additional information about
the world around the audience
- Personal Identity; relatable characters or
events that the audience can identify with
- Social Interaction; either the opportunity to
discuss texts with others or the text itself
offering comfort akin to interaction due to
character’s feeling like friends over time

4. Key terminology
What do conventions, connotations,
denotations, media language,
institutions and mise-en-scene
mean?
- Convention; a common feature of the media
form or genre
- Connotation; what a feature means
- Denotation; what a feature is (what you
see/hear)
- Media language; anything relating to the
camera, mise-en-scene, editing or sound of a
media product including text and the
meaning these elements create
- Institutions; the producers of media
- Mise-en-scene; everything in the scene,

5. Representation
What is a representation and a
stereotype?
- A representation is the RE – PRESENTATION
of something; it is the way something is
presented once it has been mediated
through the media form
- E.g. superman can be represented as heroic
and typically human OR alien and
otherwordly
- A stereotype is a simplified representation
of a person; it is a short hand way to show a
character or place but is often shallow and
needs development
- E.g. the dumb blonde or the smart kid with
glasses

6. Intervention for
Coursework
• Coursework is still poorly handed
in!
• Anyone who has not handed in by
the end of Wednesday risk being
given a 0 or a severely limited
mark
• PLEASE attend lunch time or
after school if you do not wish to
fail
• Janet, Safa, Alex, James and
Lewis this does not apply to you