Email List-Building 101: How to Reel In New Readers with a Few Simple Steps


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This presentation, originally given to members of the Professional Outdoor Media Association, gives an introduction to online email list building. Review it to learn where you should be placing your email signup forms and what your forms must do in order to get people to join your email list.

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Email List-Building 101: How to Reel In New Readers with a Few Simple Steps

  1. 1. Email List-Building 101How to Reel In New Readers with a Few Simple Steps Justin Premick
  2. 2. About Me:•Dir. of EducationMarketing, AWeber•I help businesses& bloggers create betteremail campaigns
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  4. 4. Today, You’ll Learn:•2 things your signup forms MUST do ifyou want people to join your list•3 places where all blogs should askpeople to join your email listQ&A at the end - ask questions!This is being recorded
  5. 5. Why build your email list?
  6. 6. 92%
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  9. 9. If you want to reach people, use what they know and use.
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  11. 11. Most Visitors Don’t Return... unless you have a way to remind and encourage them to do so
  12. 12. Let’s talk about Blogs* * ... and publishers’ sites
  13. 13. Most Blogs Look Like This: •Header: title, picture •Navigational tabs: about, contact, topics •Main column: posts •Sidebar: ads, links, search bar, related posts
  14. 14. Most Blogs are TERRIBLE at Building Email Lists!
  15. 15. Too Many Blogs Focus on the Wrong Things •RSS, Twitter, Facebook, Google+, Pinterest... but no email signup form •If they do have email, it’s hidden... •... or it’s boring.
  16. 16. To Get People to Opt In, Your Forms Must... •Make a COMPELLING offer •Put your subscriber at ease Most forms FAIL to do this
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  22. 22. Action Items:•Create or edit your signup forms•Make a COMPELLING offer (no“updates”)•Address spam & privacy fears
  23. 23. 3 Places Your Blog Must Build Your Email List
  24. 24. #1: Sidebar•Appears on every page of your blog•Easy to add (WordPress widgets)•Higher = more visible = more signups•Remember: KISS and WIIFM
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  27. 27. #2: End of Posts“Like what you just read? There’s morewhere that came from...”
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  30. 30. #3: Sign Up While Commenting Commenters are more engaged than non- commenters. Make it easy for them to join your list and come back later.
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  33. 33. Action Items:•Add a form to your sidebar•Add a form to the end of your posts•Identify other pages with no signup form-- then add one!
  34. 34. List-Building is All About Giving People 2 Things... •A chance to subscribe •A reason to do so
  35. 35. One More Thing, Then Q&A...
  36. 36. Want More Email Help?
  37. 37. Thank You! Get the Find Me Here:
  38. 38. SAMPLE HEADLINE Sample Headline Sample Headline Sample Headline Sample Headline