Email List-Building 101: How to Reel In New Readers with a Few Simple Steps
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This document provides tips for bloggers and website owners on how to build their email list. It recommends including an email signup form in the sidebar, at the end of blog posts, and when users comment in order to give users multiple opportunities to subscribe. The forms should make a compelling offer to encourage subscriptions rather than just asking for "updates." Additional tips include focusing on the benefits of building an email list and addressing potential privacy concerns to reassure users. The presenter offers to answer questions and provides contact information for those seeking more email marketing help.
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Email List-Building 101: How to Reel In New Readers with a Few Simple Steps
- 1. Email List-Building 101 How to Reel In New Readers with a Few Simple Steps Justin Premick justinp@aweber.com aweber.com
- 2. About Me: •Dir. of Education Marketing, AWeber •I help businesses & bloggers create better email campaigns aweber.com
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- 4. Today, You’ll Learn: •2 things your signup forms MUST do if you want people to join your list •3 places where all blogs should ask people to join your email list Q&A at the end - ask questions! This is being recorded aweber.com
- 5. Why build your email list? aweber.com
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- 9. If you want to reach people, use what they know and use. aweber.com
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- 11. Most Visitors Don’t Return ... unless you have a way to remind and encourage them to do so aweber.com
- 12. Let’s talk about Blogs* * ... and publishers’ sites aweber.com
- 13. Most Blogs Look Like This: •Header: title, picture •Navigational tabs: about, contact, topics •Main column: posts •Sidebar: ads, links, search bar, related posts aweber.com
- 14. Most Blogs are TERRIBLE at Building Email Lists! aweber.com
- 15. Too Many Blogs Focus on the Wrong Things •RSS, Twitter, Facebook, Google+, Pinterest... but no email signup form •If they do have email, it’s hidden... •... or it’s boring. aweber.com
- 16. To Get People to Opt In, Your Forms Must... •Make a COMPELLING offer •Put your subscriber at ease Most forms FAIL to do this aweber.com
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- 22. Action Items: •Create or edit your signup forms •Make a COMPELLING offer (no “updates”) •Address spam & privacy fears aweber.com
- 23. 3 Places Your Blog Must Build Your Email List aweber.com
- 24. #1: Sidebar •Appears on every page of your blog •Easy to add (WordPress widgets) •Higher = more visible = more signups •Remember: KISS and WIIFM aweber.com
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- 27. #2: End of Posts “Like what you just read? There’s more where that came from...” aweber.com
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- 30. #3: Sign Up While Commenting Commenters are more engaged than non- commenters. Make it easy for them to join your list and come back later. aweber.com
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- 33. Action Items: •Add a form to your sidebar •Add a form to the end of your posts •Identify other pages with no signup form -- then add one! aweber.com
- 34. List-Building is All About Giving People 2 Things... •A chance to subscribe •A reason to do so aweber.com
- 35. One More Thing, Then Q&A... aweber.com
- 36. Want More Email Help? aweber.com
- 37. Thank You! Get the Slides: slideshare.net/aweberinc Questions? Find Me Here: justinp@aweber.com about.me/justinpremick aweber.com
- 38. SAMPLE HEADLINE Sample Headline Sample Headline Sample Headline Sample Headline aweber.com