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ASCEND Multichannel Marketing Power Tools

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ASCEND Summit 2014 provided tons of learning opportunities specific to improving your efforts in multichannel marketing.

Want to drill down into marketing channels like SEO, email, affiliate marketing, landing pages and mobile? These four ASCEND sessions cover today's most effective marketing methods, with actionable insights you can use right away.

Featuring: Justine Jordan, Hunter Boyle, Oli Gardner, Brian Massey, Mohammed Ahmed, Tricia Meyer, Sarah Bundy, Jennifer Myers Ward, Geno Prussakov, and Brian Littleton

We've also organized these speakers (and two others - Peter Shankman and Wil Reynolds) into a video package to help you capture the energy, inspiration and actionable takeaways from ASCEND Summit 2014.

Order your Multichannel Marketing Power Tools video today: http://multichannelvideo.ascendsummit.com

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ASCEND Multichannel Marketing Power Tools

  1. 1. Multichannel Marketing! Power Tools
  2. 2. Fat Fingers and Small Screens! Three Strategies for Mobile-Optimized Emails #ASCENDSUMMIT2014 Justine Jordan! Director of Marketing, Litmus! @meladorri @LitmusApp
  3. 3. Justine Jordan @meladorri @litmusapp ➡ litmus.com/lp/ascendsummit #ASCENDSUMMIT2014
  4. 4. #ASCENDSUMMIT2014 // @meladorri
  5. 5. #ASCENDSUMMIT2014 // @meladorri
  6. 6. EMAIL IS NOT #ASCENDSUMMIT2014 JPG PPC SEO CPC ONE-PAGE WEBSITE // @meladorri
  7. 7. EMAIL IS NOT #ASCENDSUMMIT2014 JPG ONE-PAGE WEBSITE // @meladorri
  8. 8. #ASCENDSUMMIT2014 YES, EMAIL IS <make it rain> <emotional/happy> // @meladorri
  9. 9. #ASCENDSUMMIT2014 BUT ALSO, EMAIL IS // @meladorri
  10. 10. Lots of emails suck. Especially on mobile. #ASCENDSUMMIT2014 // @meladorri
  11. 11. #ASCENDSUMMIT2014 // @meladorri
  12. 12. #ASCENDSUMMIT2014 email receipt requested from an ATM transaction!! ! // @meladorri
  13. 13. #ASCENDSUMMIT2014 // @meladorri
  14. 14. Let’s unsuck email. #ASCENDSUMMIT2014 // @meladorri
  15. 15. DELIVERING EXPERIENCES #ASCENDSUMMIT2014 // @meladorri
  16. 16. WHO WHAT ‣ Register for a webinar! ‣ Read an article! ‣ Buy something WHY #ASCENDSUMMIT2014 WHEN ‣ Triggered vs. mass! ‣ Drip or automation! ‣ Behavioral-based! ‣ Day and time HOW WHERE ‣ Mobile / tablet! ‣Web browser / webmail! ‣ Desktop / at work ‣ Brand awareness! ‣ Content marketing! ‣ Influence behavior! ‣ Drive purchases ‣ Opens! ‣ Clicks! ‣ Conversions ‣ Internal vs. external! ‣ B2B vs. B2C! ‣ Demographics! ‣ Know your audience! ‣ bit.ly/email-plan // @meladorri
  17. 17. ‘WHERE’ HAS BECOME A COMPLICATED QUESTION. #ASCENDSUMMIT2014 // @meladorri
  18. 18. Mobile is big, but how big? Webmail 32% Desktop 25% #ASCENDSUMMIT2014 Mobile 43% Mobile: ! Smartphones (iPhone, Android) and tablets ! Desktop:! Installed email programs (Outlook, Apple Mail) ! Webmail:! Email accessed through a web browser (Gmail, Hotmail, Yahoo!) Litmus Email Analytics! // @meladorri
  19. 19. #ASCENDSUMMIT2014 MOBILE EMAIL! +400% since 2011 // @ryanmheap @degdigital // @meladorri
  20. 20. The unifying characteristic? TOUCH. #ASCENDSUMMIT2014 // @meladorri
  21. 21. doesn’t look good, what do you do? 3.8% #ASCENDSUMMIT2014 If you get a mobile email that 30.2 % +68% 13.5 % 6.3% +15% Source: BlueHornet Study: Consumer Views of Email Marketing, 2012 and 2013 Delete it Unsubscribe View on computer Don't know Read anyway 80.3 % 0 25 50 75 100 // @meladorri
  22. 22. How does a poorly designed email affect your perception of the brand? #ASCENDSUMMIT2014 Strongly Negative 24% Slightly Negative 51% Neutral 25% 75%! ‘negative’ Source: BlueHornet Study: Consumer Views of Email Marketing, 2012 and 2013 // @meladorri
  23. 23. 31% ! of marketers don’t know their #ASCENDSUMMIT2014 mobile email open rate source: marketingsherpa.com // @meladorri
  24. 24. KNOW THY AUDIENCE
  25. 25. 70%+ open on mobile <15% open on mobile #ASCENDSUMMIT2014 // @meladorri
  26. 26. Copy, paste, send! #ASCENDSUMMIT2014 // @meladorri
  27. 27. SUBSCRIBER EXPERIENCE FROM NAME #ASCENDSUMMIT2014 SUBJECT ! LINE PREHEADER OPEN TAP/CLICK PAGE/SITE // @meladorri
  28. 28. FROM NAME SUBJECT ! #ASCENDSUMMIT2014 LINE PREHEADER OPEN TAP/CLICK PAGE/SITE ‣ What is recognizable, trustworthy and relevant? ‣ Does the subscriber have a relationship with a person or the brand? // @meladorri
  29. 29. SUBJECT ! FROM NAME PREHEADER OPEN TAP/CLICK PAGE/SITE LINE #ASCENDSUMMIT2014 // @meladorri
  30. 30. SUBJECT ! FROM NAME PREHEADER OPEN TAP/CLICK PAGE/SITE LINE #ASCENDSUMMIT2014 // @meladorri
  31. 31. SUBJECT ! FROM NAME PREHEADER OPEN TAP/CLICK PAGE/SITE #ASCENDSUMMIT2014 LINE
  32. 32. SUBJECT ! FROM NAME PREHEADER OPEN TAP/CLICK PAGE/SITE LINE 75% of emails are displayed with preview text #ASCENDSUMMIT2014 // @meladorri
  33. 33. SUBJECT ! FROM NAME PREHEADER OPEN TAP/CLICK PAGE/SITE ✘ #ASCENDSUMMIT2014 ✔ ✔ ✔ ✘ LINE // @meladorri
  34. 34. SUBJECT ! FROM NAME PREHEADER OPEN TAP/CLICK PAGE/SITE #ASCENDSUMMIT2014 LINE Preheader text A/B Tests: 30%+ CTR Boost // @meladorri
  35. 35. Android Gmail iPhone 5 iPhone 6 iPhone 6+ #ASCENDSUMMIT2014 // @meladorri
  36. 36. Future proof emails for the Apple Watch // @meladorri FROM NAME #ASCENDSUMMIT2014 SUBJECT ! LINE PREHEADER // @meladorri
  37. 37. SUBJECT ! FROM NAME PREHEADER OPEN TAP/CLICK PAGE/SITE LINE #SearchLove @meladorri #ASCENDSUMMIT2014 // @meladorri
  38. 38. SUBJECT ! FROM NAME PREHEADER OPEN TAP/CLICK PAGE/SITE #ASCENDSUMMIT2014 #EmbraceTheScroll LINE // @meladorri
  39. 39. SUBJECT ! FROM NAME PREHEADER OPEN TAP/CLICK PAGE/SITE LINE #ASCENDSUMMIT2014 // @meladorri
  40. 40. #ASCENDSUMMIT2014 I LIKE… BIG BUTTONS http://bit.ly/bulletproof-buttons // @meladorri
  41. 41. SUBJECT ! FROM NAME PREHEADER OPEN TAP/CLICK PAGE/SITE LINE #ASCENDSUMMIT2014 // @meladorri
  42. 42. SUBJECT ! FROM NAME PREHEADER OPEN TAP/CLICK PAGE/SITE #ASCENDSUMMIT2014 ‣ What is your goal? ‣ Can the CTA be achieved on mobile? ‣ Is it tappable? ‣ How many clicks/taps/actions are LINE // @meladorri
  43. 43. #ASCENDSUMMIT2014 // @meladorri
  44. 44. #ASCENDSUMMIT2014 strategy #1 mobile first ! aka agnostic, aware, scalable // @meladorri
  45. 45. Mobile first ‣ Considers the mobile user a priority ‣ One layout for all screen sizes ‣ Single column design; 320-500px ‣ Large text & buttons ‣ Generous white space ‣ Short, concise body copy #ASCENDSUMMIT2014 // @meladorri
  46. 46. #ASCENDSUMMIT2014
  47. 47. #ASCENDSUMMIT2014 strategy #2 fluid // @meladorri
  48. 48. #ASCENDSUMMIT2014 Fluid Email width changes to fit inside the window ‣ Percentage-based widths ‣ Adapts to fit the screen ‣ Text wraps automatically // @meladorri
  49. 49. ‣ Shorter learning curve ‣ Best for text-heavy emails #ASCENDSUMMIT2014 // @meladorri
  50. 50. #ASCENDSUMMIT2014 strategy #3 responsive // @meladorri
  51. 51. #ASCENDSUMMIT2014 // @meladorri
  52. 52. Responsive ‣ Resize content: make images fit, make text larger ‣ Hide content on mobile ‣ Stack columns ‣ Move a two-column design to a one-column design https://litmus.com/blog/the-how-to-guide-to-responsive-email-design-infographic #ASCENDSUMMIT2014 // @meladorri
  53. 53. Responsive email design Uses media queries to detect screen size and alter content + layout ‣ More than a “line of code” ‣ Set of conditional statement that enables specific styles ‣ If the screen size is x, then display y ‣ If the screen size is x, then increase headline size to y ‣ If screen size is x, then show image at 100% ‣ Detects screen size, not device type #ASCENDSUMMIT2014 // @meladorri
  54. 54. Email: a unique medium with unique considerations #ASCENDSUMMIT2014 // @meladorri
  55. 55. #ASCENDSUMMIT2014 Blue links in iOS: http://bit.ly/blue-links // @meladorri
  56. 56. #ASCENDSUMMIT2014 -webkit-text-size-adjust: none; // @meladorri
  57. 57. #ASCENDSUMMIT2014 ‣ Body copy 16px+ ‣ Headlines: 22px+ ‣ Buttons: 44px by 44px ‣ White space: 10px+ ‣ Tappable touch targets image: webdesignerdepot.com // @meladorri
  58. 58. // @meladorri #ASCENDSUMMIT2014 // @meladorri
  59. 59. #ASCENDSUMMIT2014 Dial up the contrast Bright screen = dead battery // @meladorri
  60. 60. #ASCENDSUMMIT2014 What to know about: Windows Phone ‣ Mixed media query support ‣ Inconsistent font display ‣ Blocks images ‣ No ALT text // @meladorri
  61. 61. #ASCENDSUMMIT2014 What to know about: BlackBerry ‣ Media query support ‣ Blocks images ‣ Supports styled ALT text ‣ Does not scale/auto-zoom ‣ No separate app; email joins social, SMS and voice in the “hub” #KISSwebinar // @meladorri
  62. 62. #ASCENDSUMMIT2014 What to know about: Android ‣ Blocks images by default ‣ Supports ALT text ‣ Mixed support for media queries ‣ Various screen sizes and sometimes automatic scaling ‣ Primary content focus on left-hand side // @meladorri
  63. 63. Content #ASCENDSUMMIT2014 // @meladorri
  64. 64. #ASCENDSUMMIT2014 What to know about: iPhone ‣ Automatically scales messages to fit the screen ‣ Excellent support for CSS3 and media queries ‣ Images on by default ‣ Resizes fonts under 13px // @meladorri
  65. 65. #ASCENDSUMMIT2014 iOS 8 / iPhone 6 Plus ‣ No support for <video> ‣ Superscripts aren’t so super ‣ Landscape email view // @meladorri
  66. 66. History of iPhone Breakpoints #ASCENDSUMMIT2014 320px 375px 414px // @meladorri
  67. 67. #ASCENDSUMMIT2014 // @meladorri
  68. 68. Email is an application, not a device #ASCENDSUMMIT2014 // @meladorri
  69. 69. #ASCENDSUMMIT2014 Testing is crucial // @meladorri
  70. 70. #ASCENDSUMMIT2014 // @meladorri
  71. 71. litmus.com/community #ASCENDSUMMIT2014 // @meladorri
  72. 72. #ASCENDSUMMIT2014 reallygoodemails.com // @meladorri
  73. 73. responsiveemailresources.com #ASCENDSUMMIT2014 // @meladorri
  74. 74. https://github.com/rodriguezcommaj/salted #ASCENDSUMMIT2014 // @meladorri
  75. 75. litmus.com/scope #ASCENDSUMMIT2014 // @meladorri
  76. 76. THANKS! justine@litmus.com @meladorri litmus.com/lp/ascendsummit
  77. 77. Conversion Optimization ! Live and Uncut #ASCENDSUMMIT2014 Brian Massey Sr. Biz Dev Manager,! AWeber! @HunterBoyle Founder,! Conversion Sciences! @BMassey Oli Gardner Co-Founder,! Unbounce! @OliGardner Hunter Boyle
  78. 78. Our Goal Help you understand principles that will increase your conversions, with real examples as a model for testing #ASCENDSUMMIT2014
  79. 79. 5 Optimization Principles The elements we’ll focus on today are: ! 1. Alignment (Channels/Funnel to Biz Goals) 2. Value Proposition 3. Relevance (Context, Timing) 4. Clarity (Reduced Friction, Distraction) 5. Motivation (Urgency, Incentive) #ASCENDSUMMIT2014
  80. 80. Volunteer #1 Reliance Bank! ! Primary traffic driver: SEO/organic ! Primary conversion goal: Open account/request info ! Previous tests? No #ASCENDSUMMIT2014
  81. 81. Volunteer #2 Samson Media! ! Primary traffic driver: SEO/organic ! Primary conversion goal: Email signup/lead ! Previous tests? No #ASCENDSUMMIT2014
  82. 82. Volunteer #3 Southco! ! Primary traffic driver: Email ! Primary conversion goal: Download ! Previous tests? No #ASCENDSUMMIT2014
  83. 83. Volunteer #4 Doylestown Hospital! ! Primary traffic driver: PPC/paid search ! Primary conversion goal: Download/contact ! Previous tests? No #ASCENDSUMMIT2014
  84. 84. Volunteer #5 EasyBib! ! Primary traffic driver: SEO/organic ! Primary conversion goal: Free trial ! Previous tests? Yes, mostly headline and copy #ASCENDSUMMIT2014
  85. 85. Volunteer #6 Pure Water Technology! ! Primary traffic driver: PPC/paid search ! Primary conversion goal: Free quote/trial ! Previous tests? No #ASCENDSUMMIT2014
  86. 86. @HunterBoyle @OliGardner @BMassey bit.ly/! popupebook #ASCENDSUMMIT2014 bit.ly/ landingpageroiebook bit.ly/! bestebookever
  87. 87. Top Tips for Email Deliverability #ASCENDSUMMIT2014 Mohammed Ahmed! Director of Deliverability, AWeber! @mohamedataweber
  88. 88. History & Trends User Engagement is Key Quality over Quantity preferred ISP Reputations Free “From Addresses” are Getting Blocked Free Link Shorteners are Not Effective #ASCENDSUMMIT2014
  89. 89. Headline emailhistory.aweber.com #ASCENDSUMMIT2014
  90. 90. #ASCENDSUMMIT2014 Top 10 Tips for! Better Email Deliverability
  91. 91. Deliverability Tip #1 Use Confirmed Opt-In #ASCENDSUMMIT2014
  92. 92. Deliverability Tip #2 Email Address Books #ASCENDSUMMIT2014
  93. 93. Deliverability Tip #3 #ASCENDSUMMIT2014 Be Consistent
  94. 94. Deliverability Tip #4 Good List Hygiene #ASCENDSUMMIT2014
  95. 95. Deliverability Tip #5 #ASCENDSUMMIT2014 Segmentation
  96. 96. Deliverability Tip #6 Enhance Your Subject Line #ASCENDSUMMIT2014
  97. 97. Deliverability Tip #7 #ASCENDSUMMIT2014 Frequency
  98. 98. Deliverability Tip #8 #ASCENDSUMMIT2014 Avoid Free! “From” Addresses! and Link Shorteners
  99. 99. #ASCENDSUMMIT2014
  100. 100. Deliverability Tip #9 Easy Unsubscribe Process #ASCENDSUMMIT2014
  101. 101. #ASCENDSUMMIT2014
  102. 102. Deliverability Tip #10 Provide Relevant Content #ASCENDSUMMIT2014
  103. 103. Looking for more advanced tips? Download our free guide aweber.com/deliverability #ASCENDSUMMIT2014
  104. 104. Headline emailhistory.aweber.com #ASCENDSUMMIT2014
  105. 105. @Mohamedataweber www.linkedin.com/in/mohammeda
  106. 106. Panel: Affiliate Marketing Live and Uncut #ASCENDSUMMIT2014 Tricia Meyer Sunshine Rewards @SunshineTricia Brian Littleton Sarah Bundy ebove & beyond @JenMyersWard AM Navigator @ePrussakov All Inclusive Marketing @TrustTheExperts ShareASale @ShareASale Geno Prussakov Jen Myers-Ward
  107. 107. Affiliate Marketing Basics! Brian Littleton (@ShareASale) #ASCENDSUMMIT2014
  108. 108. Affiliate Marketing Basics • 101 – Affiliate Marketing is just advertising fees based on actual customer purchases • 201 – Affiliate Marketing is product searches, product links, reviews, and exploring deep links • 301 – Affiliate Marketing is datafeeds, RSS feeds, PHP, MySQL, and more #ASCENDSUMMIT2014
  109. 109. How to Get Started Bottom line, relevancy is the number one key. ! This isn’t adwords, display rotations, or CPM/Retargeting – this is relevant content chosen BY YOU, to be directed at your audience. Think of the audience concept – your readers are your audience – what will they respond to? ! The number one benefit to Affiliate Marketing is the ability to be relevant, and it is also the number one roadblock to activity. ! #ASCENDSUMMIT2014
  110. 110. What is Available? As a blogger, there are really 3 kinds of programs to participate in: 1. Retail products to solve problems 2. Business products you use to create your blog 3. Things you do to either run your business or your family. Many of the bloggers I know make more money in areas 2 and 3 as they are more comfortable there than #ASCENDSUMMIT2014 interrupting content sections.!
  111. 111. Get Outside the Box Don’t market what everyone else is marketing. Your audience isn’t generic – neither are products. ! Promote products that you use, care about, are passionate about, or those that you can relay pertinent information to your audience. #ASCENDSUMMIT2014
  112. 112. Supplement by Using Deals I don’t recommend just specifically deals marketing to anyone at this point due to the crowded nature of the space. ! Supplementing reviews with available deals is a great plan – but if you do it, contact the merchant and get a custom code. Find out how they are commissioning coupon sites. #ASCENDSUMMIT2014
  113. 113. Affiliate Marketing Examples! #ASCENDSUMMIT2014 Affiliates and Publishers! Sarah Bundy (@SVBundy)
  114. 114. Bloggers & Content Writers • Content • Opinion • Social • Email • Review • Deal • Trending • Magazines #ASCENDSUMMIT2014
  115. 115. Coupon / Daily Deal Prime placement opportunities where shoppers want those extra savings #ASCENDSUMMIT2014
  116. 116. Loyalty / Cash Back Reward loyal shoppers with cash back & incentives – at no extra cost to you! #ASCENDSUMMIT2014
  117. 117. Shopping Comparison Who’s got the best product, price, reviews, availability, payment, options? #ASCENDSUMMIT2014
  118. 118. YouTube / Video Leverage video optimizers and existing YouTube personalities with followers, to target new buyers #ASCENDSUMMIT2014
  119. 119. Podcasts / Radio Tracking codes, coupons, exclusive URLs, 1-800-numbers, etc. #ASCENDSUMMIT2014
  120. 120. Mobile Downloads, apps, forms, fills and m-commerce sales will drive new buyers #ASCENDSUMMIT2014
  121. 121. Technologies Leverage the power of select tools and techniques to make selling easier. #ASCENDSUMMIT2014
  122. 122. Pay-Per-Call • PPC • Print • TV / Radio • Consultant • Higher Conversion • Higher AOV #ASCENDSUMMIT2014
  123. 123. Independent Consultants • Speakers • Authors • Trainers • VJ Partners • Coaches ! #ASCENDSUMMIT2014
  124. 124. Merchant Misconceptions! Geno Prussakov (@ePrussakov) #ASCENDSUMMIT2014
  125. 125. Merchant Misconception #1! An affiliate program is a great way to test things out #ASCENDSUMMIT2014
  126. 126. Merchant Misconception #2! Affiliate networks will manage the program #ASCENDSUMMIT2014 3 Key Responsibilities (of affiliate networks) ! 1. Tracking 2. Reporting 3. Payments They provide the infrastructure, but don't steer the ship.
  127. 127. Merchant Misconception #3! OPM-managed programs require no involvement #ASCENDSUMMIT2014
  128. 128. Merchant Misconception #4! TOS and program policies prevent violations #ASCENDSUMMIT2014 Sobering Truth: “How often do you read a TOS?” 43%
  129. 129. Merchant Misconception #4! TOS and program policies prevent violations #ASCENDSUMMIT2014 Police!! ! o Trademark use o Compliance with FTC disclosure requirements o Coupon usage o Brand placements, etc.
  130. 130. Merchant Misconception #5! Number of recruited affiliates is a key metric #ASCENDSUMMIT2014 Recruited Stagnant Active It’s the number of active affiliates that really matters!
  131. 131. Affiliate Misconceptions! Jennifer Myers-Ward (@JenMyersWard) #ASCENDSUMMIT2014
  132. 132. Affiliate Misconception #1! Affiliate marketing is an easy “get rich” scheme • There’s nothing easy about it, it takes dedication, perseverance & relationships. • Quality affiliates are able to make money through this channel over time. #ASCENDSUMMIT2014
  133. 133. Affiliate Misconception #2! • Being a successful affiliate takes more than just “putting a site up.” • How will you generate traffic and interest? #ASCENDSUMMIT2014 If you build it, they will come…
  134. 134. Affiliate Misconception #3! • Working with 5 to15 targeted merchants is optimum. • It enables you to build strong relationships and stay up to speed. #ASCENDSUMMIT2014 Merchants: the more the merrier
  135. 135. Affiliate Misconception #4! I will pick a product and build a blog around it • It is important to build valuable content around a topic you are passionate about. • The products you suggest should be of value to your readers. #ASCENDSUMMIT2014
  136. 136. Affiliate Misconception #5! Once I send traffic to a site, I will see sales! • On average, about 1- 2% out of 1,000 clicks translate to sales. • It is important to review a merchant’s site product price point and buying cycle. #ASCENDSUMMIT2014
  137. 137. #ASCENDSUMMIT2014 Jennifer Myers-Ward @JenMyersWard! jennifer@eboveandbeyond.com 1-954-778-0047! www.eboveandbeyond.com @SunshineTricia! tricia@sunshinerewards.com! www.sunshinerewards.com Geno Prussakov @ePrussakov! geno@amnavigator.com ! 1-888-588-8866! www.amnavigator.com Sarah Bundy @SVBundy @TrustTheExperts sarah@allinclusivemarketing.com! 1-866-215-1314! www.allinclusivemarketing.com Brian Littleton @ShareASale! brian@shareasale.com! www.shareasale.com Tricia Meyer
  138. 138. About ASCEND The first ASCEND Digital Marketing Summit was a runaway success. And we couldn't have done it without the support of our speakers, sponsors and attendees. ! Industry experts, business innovators and digital influencers from around the world congregated in Philadelphia to learn actionable tips and ideas from an A-list roster of speakers. ! But the fun didn't stop once the speakers left the stage. We networked over hors d'oeuvres inside of an old bank vault, toasted the Philly skyline from one of the best views in the city and partied with an astronaut. No, really - check out the video! Get the full recap here
  139. 139. Content Marketing Power Tools If content marketing is your top priority, these five ASCEND sessions will show how to build your business with proven tactics, the latest trends and tools, and sage advice from experts in the field. $59 - Order Now! Multichannel Marketing Power Tools Want to drill down into marketing channels like SEO, email, affiliate marketing, landing pages and mobile? These six ASCEND sessions cover today's most effective marketing methods, with actionable insights you can use right away. $59 - Order Now! COMPLETE PACKAGE Content + Multichannel Full-stack marketers and do-it-all teams, this comprehensive ASCEND package is for you. Combining the content and multichannel sessions, this package includes 11 sessions from our renowned presenters, covering the most vital areas of your digital marketing efforts. $99 - Order Now! ASCEND Video Packages
  140. 140. Conquer the Digital Marketing Landscape Join us this Fall 2015 in the historic and beautiful city of Philadelphia and learn how to ASCEND your business to new heights. ! Stay Updated
  141. 141. Tell your friends about ASCEND #ASCENDSUMMIT
  142. 142. About AWeber AWeber develops and runs an opt-in email marketing service used by over 120,000 small businesses, bloggers and entrepreneurs around the globe. Our web-based tools help businesses grow by staying in touch with customers and prospects through email. ! Since Tom Kulzer founded AWeber in 1998, many bright, creative problem-solvers have joined the team in Chalfont, PA. ! As we enter our 17th year in business, our talented team continues to expand as we accomplish our mission of building AWesome tools to support our growing base of customers. Driven by that mission, our team uses a set of six core values to guide our decisions and innovation on a daily basis. ! • Create Remarkable Experiences. • Execute with Passion. • Foster Respect and Cooperation. • Listen to What People Say About Us. Invite Feedback. • Learn. Educate. Innovate. • Don’t Take Ourselves Too Seriously. Have Fun. Learn More

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