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25 List Building Tricks
  Ideas, Examples and Resources
    to Improve Your Email ROI


                Hunter Boyle
     Sr. Business Development Manager, AWeber
               @hunterboyle - @aweber


              Tuesday, Aug. 14, 2012




                    #ASE12
The Big Five




5 steps that set the stage
   for powerful content
        marketing
            ...

            #ASE12
The Big Five




   1. Identify your UVP
(unique value proposition)

         bit.ly/get-value



              #ASE12
The Big Five




2. Start a Swipe File



          #ASE12
The Big Five




3. Listen to Your Readers



            #ASE12
The Big Five




4. Clarify Your UVP

     bit.ly/get-value


           #ASE12
The Big Five




5. TEST, TEST, TEST
   (with a calendar)



          #ASE12
The Top 20




20 test ideas, examples
 and resources to help
     grow your lists
           ...

          #ASE12
The Top 20


Engagement Scorecard
                  Compile email KPIs
                   for a better way to
                    analyze response

                         via David Daniels,
                           @EmailDaniels,
                               ClickZ.com


                    bit.ly/engage-index
         #ASE12
The Top 20


Video Opt-In Plug
                  38% more opt-ins
                    vs. annotations

                          - Tim Carter,
                     AsktheBuilder.com


                     bit.ly/38-video-gain

       #ASE12
The Top 20


       Pop-Up/Lightbox




AWeber blog opt-in weekly
average increased 64.7%

                    #ASE12
The Top 20


       Pop-Up/Lightbox



Pop-up drives 70% of
SME's email sign-ups
                                   - @Mike_Stelzner,
bit.ly/sme-234              SocialMediaExaminer.com


                   #ASE12
The Top 20


Pop-Up/Lightbox
                   After removing the
                    pop-up, sign-ups
                        “fell off a cliff”

                 via Chris Penn, @CSPenn,
                     ChristopherSPenn.com
                       bit.ly/cspenn-popup


        #ASE12
The Top 20


     Free Updates Tab



                               - Derek Halpern,
2% of traffic
20% CVN rate                   @DerekHalpern,
1,000 new names in 3 mo.     SocialTriggers.com


                  #ASE12
The Top 20


Free Ebooks
     5,000 new readers per year,
              four years running

                        - Bob Serling,
                  ProfitAlchemy.com


                 bit.ly/40-sales-gains

     #ASE12
The Top 20


   Free Webinar Series



                             - Danny Iny, @DannyIny,
200% list growth YTD            FirepoleMarketing.com
(Jan-July 2012)


                   #ASE12
The Top 20


Put Forms Near Content
                     Blog updates list
                             tripled in
                         five months


                       - @DerekHalpern,
                       SocialTriggers.com


          #ASE12
The Top 20


           Go ROGUE
           ~30% more opens vs.
                 series average;
              strong social buzz

                     - Ann Handley,
                   @MarketingProfs
                 MarketingProfs.com


  #ASE12
The Top 20




   Get HIGH on Blogs

TIP: Find guest blogs that put your bio/link
      above the post for more traffic

                             - Jeff Ente, @wbw_Jeff
                             WhosBloggingWhat.com


                   #ASE12
The Top 20




   Play Up Social Proof

TIP: Use strong 3rd-party credibility indicators
   (quotes, awards, stats) with opt-in forms




                     #ASE12
The Top 20




Create Autoresponders

TIP: Turn confirmation or welcome emails
  into a series encouraging interaction




                 #ASE12
The Top 20




       SEGMENT

TIP: Segment Actives vs. Inactives;
Send reactivation series to Inactives




                #ASE12
The Top 20


 Leave Readers Hanging
(but not new subscribers)




           #ASE12
The Top 20




  Gimme Five!
(Your turn + Q&A)



       #ASE12
The Top 20


       RESEARCH
                              ClickZ
                       Copyblogger
                 Marketing Sherpa
             Marketing Experiments
                    Marketing Land
                 Marketing Pilgrim
                    Marketing Profs
                     Social Triggers
                  Which Test Won
              Who's Blogging What



  #ASE12
Thank You!


Hunter Boyle
Sr. Business Development Manager, AWeber


Connect with me …
  Follow me on Twitter: @hunterboyle

  Email me at: hunterb@aweber.com




For more ideas and examples, visit: www.AWeber.com/Blog


** SPECIAL THANKS to the friends and marketing rock stars who shared their email tricks
and results for this presentation. (TIP: Sign up for their emails to learn more new tricks!)




                                          #ASE12

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25 List Building Tricks: Ideas, Examples and Resources to Improve Your Email ROI

  • 1. 25 List Building Tricks Ideas, Examples and Resources to Improve Your Email ROI Hunter Boyle Sr. Business Development Manager, AWeber @hunterboyle - @aweber Tuesday, Aug. 14, 2012 #ASE12
  • 2. The Big Five 5 steps that set the stage for powerful content marketing ... #ASE12
  • 3. The Big Five 1. Identify your UVP (unique value proposition) bit.ly/get-value #ASE12
  • 4. The Big Five 2. Start a Swipe File #ASE12
  • 5. The Big Five 3. Listen to Your Readers #ASE12
  • 6. The Big Five 4. Clarify Your UVP bit.ly/get-value #ASE12
  • 7. The Big Five 5. TEST, TEST, TEST (with a calendar) #ASE12
  • 8. The Top 20 20 test ideas, examples and resources to help grow your lists ... #ASE12
  • 9. The Top 20 Engagement Scorecard Compile email KPIs for a better way to analyze response via David Daniels, @EmailDaniels, ClickZ.com bit.ly/engage-index #ASE12
  • 10. The Top 20 Video Opt-In Plug 38% more opt-ins vs. annotations - Tim Carter, AsktheBuilder.com bit.ly/38-video-gain #ASE12
  • 11. The Top 20 Pop-Up/Lightbox AWeber blog opt-in weekly average increased 64.7% #ASE12
  • 12. The Top 20 Pop-Up/Lightbox Pop-up drives 70% of SME's email sign-ups - @Mike_Stelzner, bit.ly/sme-234 SocialMediaExaminer.com #ASE12
  • 13. The Top 20 Pop-Up/Lightbox After removing the pop-up, sign-ups “fell off a cliff” via Chris Penn, @CSPenn, ChristopherSPenn.com bit.ly/cspenn-popup #ASE12
  • 14. The Top 20 Free Updates Tab - Derek Halpern, 2% of traffic 20% CVN rate @DerekHalpern, 1,000 new names in 3 mo. SocialTriggers.com #ASE12
  • 15. The Top 20 Free Ebooks 5,000 new readers per year, four years running - Bob Serling, ProfitAlchemy.com bit.ly/40-sales-gains #ASE12
  • 16. The Top 20 Free Webinar Series - Danny Iny, @DannyIny, 200% list growth YTD FirepoleMarketing.com (Jan-July 2012) #ASE12
  • 17. The Top 20 Put Forms Near Content Blog updates list tripled in five months - @DerekHalpern, SocialTriggers.com #ASE12
  • 18. The Top 20 Go ROGUE ~30% more opens vs. series average; strong social buzz - Ann Handley, @MarketingProfs MarketingProfs.com #ASE12
  • 19. The Top 20 Get HIGH on Blogs TIP: Find guest blogs that put your bio/link above the post for more traffic - Jeff Ente, @wbw_Jeff WhosBloggingWhat.com #ASE12
  • 20. The Top 20 Play Up Social Proof TIP: Use strong 3rd-party credibility indicators (quotes, awards, stats) with opt-in forms #ASE12
  • 21. The Top 20 Create Autoresponders TIP: Turn confirmation or welcome emails into a series encouraging interaction #ASE12
  • 22. The Top 20 SEGMENT TIP: Segment Actives vs. Inactives; Send reactivation series to Inactives #ASE12
  • 23. The Top 20 Leave Readers Hanging (but not new subscribers) #ASE12
  • 24. The Top 20 Gimme Five! (Your turn + Q&A) #ASE12
  • 25. The Top 20 RESEARCH ClickZ Copyblogger Marketing Sherpa Marketing Experiments Marketing Land Marketing Pilgrim Marketing Profs Social Triggers Which Test Won Who's Blogging What #ASE12
  • 26. Thank You! Hunter Boyle Sr. Business Development Manager, AWeber Connect with me …  Follow me on Twitter: @hunterboyle  Email me at: hunterb@aweber.com For more ideas and examples, visit: www.AWeber.com/Blog ** SPECIAL THANKS to the friends and marketing rock stars who shared their email tricks and results for this presentation. (TIP: Sign up for their emails to learn more new tricks!) #ASE12