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ASCEND Content Marketing Power Tools

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ASCEND Summit 2014 provided tons of learning opportunities specific to improving your efforts in content marketing.

If content marketing is your top priority, these five ASCEND sessions will show how to build your business with proven tactics, the latest trends and tools, and sage advice from experts in the field.

Featuring: Andy Crestodina, Tim Paige, Michael Brenner, Marcus Sheridan, and Lynette Young

We've also organized these speakers into a video package to help you capture the energy, inspiration and actionable takeaways from ASCEND Summit 2014.

Order your Content Marketing Power Tools video today: http://contentvideo.ascendsummit.com

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ASCEND Content Marketing Power Tools

  1. 1. Content Marketing! Power Tools
  2. 2. Advanced Blogging &! Multichannel Analytics #ASCENDSUMMIT2014 Andy Crestodina! Orbit, Strategic Director @Crestodina
  3. 3. Search + Social + Email = ! Content Marketing #ASCENDSUMMIT2014
  4. 4. Social Traffic #ASCENDSUMMIT2014
  5. 5. Search Traffic #ASCENDSUMMIT2014
  6. 6. Email Traffic #ASCENDSUMMIT2014
  7. 7. Headline Subhead Content #ASCENDSUMMIT2014
  8. 8. The Funnel #ASCENDSUMMIT2014
  9. 9. #ASCENDSUMMIT2014
  10. 10. KNOW! LIKE! TRUST #ASCENDSUMMIT2014
  11. 11. The Funnel ! + Content #ASCENDSUMMIT2014
  12. 12. Traffic x Conversion Rate = Success #ASCENDSUMMIT2014
  13. 13. “Your website is the mousetrap… your content is the cheese.” Barry Feldman @FeldmanCreative
  14. 14. Headline Subhead Content #ASCENDSUMMIT2014 Find Your Traffic Champions! Which pages are pulling in visitors?
  15. 15. Top content… Headline Subhead Content #ASCENDSUMMIT2014
  16. 16. Top content… Headline Subhead Content #ASCENDSUMMIT2014
  17. 17. The Spike and the Long Tail Initial spike from email and social promotion (one week) #ASCENDSUMMIT2014 20 to 40 visits per day from organic search (months or years)
  18. 18. Posts than Rank High on Page Two… Queries Report (Advanced Filter with “Average Position” set to Greater than 10) #ASCENDSUMMIT2014
  19. 19. Posts than Rank High on Page Two… Queries Report (Advanced Filter with “Average Position” set to Greater than 10) #ASCENDSUMMIT2014
  20. 20. Finding Posts with Ranking Potential 1. View: Search Engine Optimization > Queries ! 2. Set Advanced Filter: “Average Position” greater than 10 ! ! ! 3. Sort by “Average Position” 4. Confirm the rank by searching for the phrase #ASCENDSUMMIT2014
  21. 21. Headline Subhead Content #ASCENDSUMMIT2014 Indicate the Relevance! It’s called “on-page” SEO
  22. 22. Use the phrase in 4 places A. Once at the beginning of the title <title> B. Once in the first header <h1> C. Four to six times in the body of the page D. Within the links to the page from other pages on your site. #ASCENDSUMMIT2014
  23. 23. 1. Title: once in the beginning It appears above the address bar in your browser… #ASCENDSUMMIT2014 …and it’s the link in Google search results!
  24. 24. Headline Subhead Content #ASCENDSUMMIT2014 <title>Home</title>
  25. 25. 2. Header: once, anywhere
  26. 26. 3. Body Text: Four to Six Times
  27. 27. Headline Subhead Content #ASCENDSUMMIT2014 Don’t be too! aggressive!
  28. 28. This stuff works… #ASCENDSUMMIT2014
  29. 29. Headline Subhead Content Find Your ! Conversion ! Champions! What’s your most! compelling stuff? #ASCENDSUMMIT2014
  30. 30. Subscribers per blog post
  31. 31. Pageviews per post
  32. 32. Subscribers per pageview per blog post #ASCENDSUMMIT2014 …also known as conversion rate!
  33. 33. How to find conversion champions
  34. 34. Headline Subhead Content Put On Your! Traffic Driving! Gloves! #ASCENDSUMMIT2014
  35. 35. I know you know this stuff… • Put it into heavy rotation on the social networks! • Add it to your home page slideshow! • Link to it from your email signature ! • Run an ad using PPC, Facebook, etc. ! • Write and pitch a guest post linking back to the page! • Write a roundup of your best posts, put it at the top! • Link to the post from other high traffic pages #ASCENDSUMMIT2014
  36. 36. The Report of ! Broken Dreams! Headline Subhead How is your website unsatisfying? Content #ASCENDSUMMIT2014
  37. 37. Headline Subhead Content #ASCENDSUMMIT2014
  38. 38. Headline Subhead Content #ASCENDSUMMIT2014
  39. 39. Headline Subhead Content #ASCENDSUMMIT2014
  40. 40. Headline Subhead Content #ASCENDSUMMIT2014
  41. 41. Headline Subhead Content #ASCENDSUMMIT2014 Email Signup Forms! Grow. Your. List.
  42. 42. Before… After…
  43. 43. 1900% increase. Not bad!
  44. 44. Why it works 1. Prominence 2. Promise 3. Proof #ASCENDSUMMIT2014
  45. 45. GOOD!
  46. 46. BAD
  47. 47. Headline Subhead Content Subsequent Conversions! Anything else I can do for you? #ASCENDSUMMIT2014
  48. 48. Headline Subhead Content #ASCENDSUMMIT2014
  49. 49. Headline Subhead Content #ASCENDSUMMIT2014
  50. 50. Conversions not setup?!! ! BAD DOG!
  51. 51. Headline Subhead Content #ASCENDSUMMIT2014
  52. 52. Headline Subhead Content #ASCENDSUMMIT2014 Analytics Shortcuts! All the reports ! your heart desires
  53. 53. Source: Google Analytics Solutions Gallery
  54. 54. Powerful Hubs of Content! Headline Subhead Content #ASCENDSUMMIT2014 Putting it all together
  55. 55. Bloggers! v.! Great Bloggers
  56. 56. Headline Subhead Content #ASCENDSUMMIT2014 Topics CENTRAL HUB! Main topic, business category RELATED SUB-TOPICS! Answers to the main questions, “how to” articles SUPPORTIVE BASE! Broad range of helpful, related topics!
  57. 57. Headline Subhead Content #ASCENDSUMMIT2014 “Why do dogs…” source: ubersuggest.org
  58. 58. Headline Subhead Content #ASCENDSUMMIT2014 Thank you, Ubersuggest!
  59. 59. Topics and Focal Distance #ASCENDSUMMIT2014
  60. 60. Topics and Focal Distance #ASCENDSUMMIT2014 Why do Dogs Bark at Night? Hotels and Dogs: A Canine Guest Guide to Staying 10 Travel Tips for Dogs
  61. 61. Headline Subhead Content #ASCENDSUMMIT2014
  62. 62. Headline Subhead Content Puppy Training: 5 Best Practices for a Good Boy! #ASCENDSUMMIT2014 5 Dog Training Mistakes That Will Get You Bit
  63. 63. Your Outbox is filled with blog posts…
  64. 64. #ASCENDSUMMIT2014 Keyphrases PRIMARY KEYPHRASE! Home page targets the most competitive phrase! ! SECONDARY KEYPHRASES! product categories, services pages! ! TERTIARY KEYPHRASES! Phrases related to the problem, not the solution! ! ! !
  65. 65. Headline Subhead Content #ASCENDSUMMIT2014 Keyphrases $! $! ? PRIMARY KEYPHRASE Home page targets the most competitive phrase ! SECONDARY KEYPHRASES product categories, services pages ! TERTIARY KEYPHRASES Phrases related to the problem, not the solution ! ! !
  66. 66. Headline Subhead Content #ASCENDSUMMIT2014 Formats TEXT! Search-friendly pages, ! long-form posts, articles VISUAL CONTENT! Text plus Infographics, ! Slideshare, diagrams ! and memes MOTION & AUDIO! Text plus video and podcasts
  67. 67. Source: Periodic Table of Content
  68. 68. Headline Subhead Content #ASCENDSUMMIT2014 Creators CREATED BY YOU! ! CO-CREATED WITH INFLUENCERS
  69. 69. Headline Subhead Content source: Lee Odden #ASCENDSUMMIT2014
  70. 70. Headline Subhead Content source: Lee Odden #ASCENDSUMMIT2014
  71. 71. Headline Subhead Content #ASCENDSUMMIT2014 Locations YOUR SITE! ! OTHER SITES
  72. 72. Headline Subhead Content If you’re not making friends,! you’re doing it wrong. #ASCENDSUMMIT2014
  73. 73. Great marketers ! publish… 1. Related Topics! 2. Variety of Keyphrases! 3. Many Formats! 4. With Relevant Collaborators! 5. Lots of Locations #ASCENDSUMMIT2014
  74. 74. Headline Subhead Content #ASCENDSUMMIT2014 RESULTS!! Examples ! and Analytics
  75. 75. Headline Subhead Content 80 visits / month #ASCENDSUMMIT2014
  76. 76. Headline Subhead Content 180 visits / month #ASCENDSUMMIT2014
  77. 77. Headline Subhead Content 240 visits / month ($3.70 / click) #ASCENDSUMMIT2014
  78. 78. Headline Subhead Content 980 visits / month #ASCENDSUMMIT2014
  79. 79. Headline Subhead Content 1,300 visits / month #ASCENDSUMMIT2014
  80. 80. Headline Subhead Content 1,900 visits / month #ASCENDSUMMIT2014
  81. 81. Headline Subhead Content 2,400 visits / month #ASCENDSUMMIT2014
  82. 82. Headline Subhead Content 570 visits / month ($23.90 / click) #ASCENDSUMMIT2014
  83. 83. Headline Subhead Content #ASCENDSUMMIT2014
  84. 84. Where there’s traffic, there’s hope… Headline Subhead Content #ASCENDSUMMIT2014
  85. 85. This might help… #ASCENDSUMMIT2014
  86. 86. #ASCENDSUMMIT2014 Let’s take it to ! the next level! Andy Crestodina Strategic Director, Orbit Media www.orbitmedia.com/blog @crestodina
  87. 87. 2 Key Insights Learned From Processing ! Over 4 Million Opt-Ins Per Month #ASCENDSUMMIT2014 Tim Paige! LeadPages, Conversion Educator! @TimThePaige
  88. 88. 2 Key Insights Learned From Processing Over 4 Million Opt-Ins Per Month Tim Paige - Conversion Educator at @TimThePaige
  89. 89. The Impetus For This Training
  90. 90. About Me • Husband and Father. ! • Conversion Educator at LeadPages. ! • I’ve spent the last 12 years learning and implementing sales and marketing psychology. ! • High-impact involvement in growing LeadPages to over 30K paying customers and building our list to over 130K subscribers.
  91. 91. About LeadPages •Software that takes what’s been tested and proven in marketing and just does it for you. ! •About 100 people in size (and hiring at LeadPagesJobs.com) ! •Alexa ranks our site the 568th most popular on the internet (better than Delta and AirBnB)
  92. 92. About Our Dataset • We process over 4 million opt-ins per month. ! • About 15 million page views per month. ! • Multiple split tests happening at all times. ! • We’re now storing billions of data points.
  93. 93. A Quick Word About Taking Notes
  94. 94. Ready To Get Started?
  95. 95. Insight #1: Make Your Page a “Giving Page” Instead of a “Taking Page”
  96. 96. Three Ways To Do This
  97. 97. First Way: Get Rid of Your Sidebar Opt-In
  98. 98. First Way: Get Rid of Your Sidebar Opt-In Form… and Replace It With a LeadBox (2 Step Opt-In)
  99. 99. First Way: Get Rid of Your Sidebar Opt-In Form… and Replace It With a LeadBox (2 Step Opt-In)
  100. 100. This resulted in a 32% increase in conversion rate… Consistently. Across 30K LeadPages users.
  101. 101. This Works Because… • Perception: “giving page” not “taking page” • It forces people to make a decision • It creates “behavioral inertia”
  102. 102. Another Example: Ian Brodie’s Home Page
  103. 103. Another Example: Ian Brodie’s Home Page
  104. 104. Another Example: Ian Brodie’s Home Page ALMOST DOUBLED HIS CONVERSION RATE
  105. 105. Again, the first way to make your page a “giving page” instead of a “taking page” is to… Get Rid of Your Sidebar Opt-In Form… and Replace It With a LeadBox (2 Step Opt-In)
  106. 106. Second Way: Give Something Away With Every Blog Post •Checklists (PDF) •PDF versions of your blog posts •Worksheets •Recipes •Resource Guides •Etc.
  107. 107. Second Way: Give Something Away With Every Blog Post Our Blog Posts Average A 59.33% Conversion Rate!
  108. 108. Third Way: Make It Easy For People To Get What They Want
  109. 109. Third Way: Make It Easy For People To Get What They Want
  110. 110. Third Way: Make It Easy For People To Get What They Want
  111. 111. The LeadBox Did A Relative ~30% Better
  112. 112. Rule Of Thumb If you need to send folks from Page A to Page B (Ex. A blog post to a landing page), use a LeadBox instead ! Not going to a second page = increased conversions
  113. 113. Recap: Make Your Page A “Giving Page” Instead Of A “Taking Page” By… •Replacing your sidebar opt-in form with a LeadBox •Giving something away with every blog post •Making it easy for people to get what they want
  114. 114. Insight #2: The Highest Converting Landing Page We’ve Ever Seen
  115. 115. Why This Is The Best-Performing Evergreen Landing Page We’ve Ever Used •It doesn’t require someone to process too much information (like a 3 minute video or a page of copy) in order to make a decision •Everyone wants to know the tools that you're using
  116. 116. Why This Is The Best-Performing Evergreen Landing Page We’ve Ever Used •It outperforms a free ebook because a lot of folks are experiencing information overload and don’t want something else to read.
  117. 117. Why This Is The Best-Performing Evergreen Landing Page We’ve Ever Used ! •It outperforms video lead magnets because the perceived value of video lead magnets has gone down a lot lately due to the proliferation of launches and lack of time.
  118. 118. Why This Is The Best-Performing Evergreen Landing Page We’ve Ever Used •It outperforms opt-ins for free coaching sessions — greater value does not necessarily equal a higher conversion rate.
  119. 119. The Amount Of Time You Spend Creating Your Lead Magnet Does Not Equal Your Conversion Rate.
  120. 120. You Can Create One Of These In Minutes If you’re a dentist: “Buyers Guide: The Top 5 Electric Toothbrushes Of This Year (Including The One That I Use)”
  121. 121. You Can Create One Of These In Minutes If you’re a life coach: “App Guide: The Top 4 iPhone Apps for Increasing Your Productivity (Including The Ones I Use Every Day)”
  122. 122. You Can Create One Of These In Minutes If you’re a real estate agent: “Resource Guide: The Top 5 Safest Credit- Boosting Home Loans Of This Year”
  123. 123. You Can Create One Of These In Minutes If you’re a marketing agency: “The Top 5 Digital Marketing Tools For Local Businesses (Hint: The 3 Best Ones Are Free)”
  124. 124. You Can Create One Of These In Minutes If you’re a fitness expert: “The Only 3 Pieces of Exercise Equipment You Need In Your Home (Hint: They All Weigh Less Than 5 Pounds)”
  125. 125. Why You Should Create A “Resource Guide Landing Page” • If you already have a landing page, test this. It’s consistently gotten our users better results than almost anything else. • You can set this up in minutes (it takes 30 minutes from start to finish)
  126. 126. Proof: Just want to share the results from our landing page. ! Your software got us an 8x improvement over the basic homepage and a 3x improvement over the previous opt-in. ! P.S. I'm barely even using all the features, no social proof, weak offer, etc. ! Eric D “ “
  127. 127. More Proof “ “ I've been using this for a little over a month now and I noticed today that it is accounting for 71% of my new list subscribers! Wow! Teramis
  128. 128. “This was by far the HIGHEST converting landing page I’ve ever tested. Confession: I didn’t design it, and neither did my webmaster! But, I was able to make it in about 3 minutes using LeadPages.” -Ryan Deiss from Digital Marketer
  129. 129. What To Do Now: •Get a resource guide landing page up •Replace your sidebar opt-in with a LeadBox •Give something away with every blog post •Make it easy for people to get what they want
  130. 130. Questions? @TimThePaige
  131. 131. The Future of Content Marketing #ASCENDSUMMIT2014 Michael Brenner! NewsCred, Head of Strategy! @BrennerMichael
  132. 132. The Future of ! Content Marketing! Michael Brenner! NewsCred – Head of Strategy! @BrennerMichael #ASCENDSUMMIT2014
  133. 133. Great ! marketing ! is great ! storytelling
  134. 134. Today’s always-on, connected world presents a huge challenge and an opportunity for Brands
  135. 135. We need to connect with our audience through stories people love!
  136. 136. (TL / DR)! The world has changed. ! Most marketing sucks.! Attract your audience through stories people love.
  137. 137. Today we are all connected
  138. 138. http://lucasgalo.files.wordpress.com/2009/01/h-and-g-lg. jpg!
  139. 139. The first TV ad - 1941
  140. 140. Camel ad - 1950
  141. 141. Apple - “1984”
  142. 142. 159
  143. 143. “Content Marketing is all the marketing that’s left!”! Seth Godin, 2008
  144. 144. The Internet - Mosaic browser 1993
  145. 145. The first online banner ad - 1994
  146. 146. “Native Ad?” 1994
  147. 147. Thank You Mom - 2014
  148. 148. 165 PEOPLE DON’T BUT WHAT YOU DO,! THEY BUY WHY YOU DO IT.! -SIMON SINEK
  149. 149. 166
  150. 150. 167
  151. 151. Unique Point of View Trap How brands can become consumed with their story, not their customers.
  152. 152. 60-70% of marketing content! goes completely unused.! (Sirius Decisions)!
  153. 153. 73% of people surveyed wouldn’t care if the brands they use ! disappeared from their life.! (Co.Exist)!
  154. 154. 80% of CEOs unsatisfied with CMOs! (Fournaise Group)!
  155. 155. Marketing has a marketing problem!
  156. 156. Newspaper Advertising Revenue: Adjusted for Inflation, 1950 to 2013
  157. 157. Banners? You are more likely to . . .
  158. 158. Remain Optimistic About Mobile Ad Spend Growth…! Print Remains Way Over-Indexed
  159. 159. What will change in 2015? FROM ! Content about us! Content for social! Disconnected digital channels! Campaign-driven content TO! Customer-centric storytelling! Content at the core of everything ! Brand content hubs / publishers! Continuous “culture of content”
  160. 160. The Future of ! Content Marketing is! “Converged Media”
  161. 161. Unilever Marketing Spend 2000-2015
  162. 162. Unilever Marketing Spend 2000-2015
  163. 163. Unilever Marketing Spend 2000-2015
  164. 164. “Brands need to ! take the phrase ! ‘acting like a publisher’ ! literally.”! Dietrich Mateschitz, Founder and CEO Red Bull
  165. 165. Converged Media! Requires an! Owned Content Hub
  166. 166. 189
  167. 167. The Future of ! Content Marketing is ! Proven ROI
  168. 168. “Content Marketing ROI ! is 4X our traditional marketing spend.” Julie Fleischer, Kraft
  169. 169. The Future of ! Content Marketing is! Visual
  170. 170. The Future of ! Content Marketing is! Entertaining
  171. 171. Kmart 2014
  172. 172. Examples: Brand Entertainment
  173. 173. Your audience wants stories! ! Will you give it to them?! ! @BrennerMichael #ASCENDSUMMIT2014
  174. 174. They Ask, You Answer The Essence of Great Marketing and Business #ASCENDSUMMIT2014 Marcus Sheridan! Author, The Sales Lion! @TheSalesLion
  175. 175. “Great Website” #ASCENDSUMMIT2014
  176. 176. The Facts: As Consumers, We Are… • More impatient than we’ve ever been. • More demanding than we’ve ever been. • More loyal than we’ve ever been… potentially. #ASCENDSUMMIT2014
  177. 177. Before we get started, who here is the exception? #ASCENDSUMMIT2014
  178. 178. #ASCENDSummit2014 @TheSalesLion
  179. 179. October 10th, 2008 #ASCENDSummit2014 7,882 @TheSalesLion
  180. 180. This was us… #ASCENDSummit2014
  181. 181. Burying your head in the sand is officially a dumb marketing strategy #ASCENDSUMMIT2014
  182. 182. They ask.! You answer. #ASCENDSUMMIT2014
  183. 183. “The BIG Five” ! 1. Cost 2. Problems 3. Versus 4. Reviews 5. Best #ASCENDSUMMIT2014
  184. 184. How much does it cost? #ASCENDSUMMIT2014
  185. 185. #ASCENDSummit2014
  186. 186. #ASCENDSummit2014
  187. 187. #ASCENDSummit2014
  188. 188. $2.5 Million Off one-single article
  189. 189. #ASCENDSUMMIT2014
  190. 190. #ASCENDSummit2014
  191. 191. #ASCENDSUMMIT2014
  192. 192. #ASCENDSummit2014
  193. 193. Awards / Reviews / The Best
  194. 194. #ASCENDSummit2014
  195. 195. #ASCENDSummit2014
  196. 196. #ASCENDSummit2014
  197. 197. #ASCENDSummit2014 /
  198. 198. #ASCENDSUMMIT2014
  199. 199. How many pages of your website would a potential customer be willing to read? #ASCENDSummit2014
  200. 200. #ASCENDSummit2014 30
  201. 201. #ASCENDSummit2014
  202. 202. #ASCENDSummit2014
  203. 203. #ASCENDSummit2014 Honest and Transparent Content is the greatest sales tool in the world. Period. @TheSalesLion
  204. 204. #ASCENDSummit2014
  205. 205. #ASCENDSUMMIT2014 Get the book. It’s free. ! It’s awesome.! But you already knew that.☺ www.TheSalesLion.com! ! Marcus1@thesaleslion.com
  206. 206. A Tactical Toolkit to Conquer the Digital Marketing Trifecta #ASCENDSUMMIT2014 Lynette Young! Content Marketing Manager, AWeber! @LynetteRadio
  207. 207. Social #ASCENDSUMMIT2014 Create! Connect! Consume! Contribute! Collaborate
  208. 208. Blog #ASCENDSUMMIT2014 Create! Connect! Consume! Contribute! Collaborate
  209. 209. Email #ASCENDSUMMIT2014 Create! Connect! Consume! Contribute! Collaborate
  210. 210. Winner’s Circle #ASCENDSUMMIT2014
  211. 211. @LynetteRadio plus.google.com/+LynetteYoung LinkedIn.com/in/LynetteYoung
  212. 212. About ASCEND The first ASCEND Digital Marketing Summit was a runaway success. And we couldn't have done it without the support of our speakers, sponsors and attendees. ! Industry experts, business innovators and digital influencers from around the world congregated in Philadelphia to learn actionable tips and ideas from an A-list roster of speakers. ! But the fun didn't stop once the speakers left the stage. We networked over hors d'oeuvres inside of an old bank vault, toasted the Philly skyline from one of the best views in the city and partied with an astronaut. No, really - check out the video! Get the full recap here
  213. 213. Content Marketing Power Tools If content marketing is your top priority, these five ASCEND sessions will show how to build your business with proven tactics, the latest trends and tools, and sage advice from experts in the field. $59 - Order Now! Multichannel Marketing Power Tools Want to drill down into marketing channels like SEO, email, affiliate marketing, landing pages and mobile? These six ASCEND sessions cover today's most effective marketing methods, with actionable insights you can use right away. $59 - Order Now! COMPLETE PACKAGE Content + Multichannel Full-stack marketers and do-it-all teams, this comprehensive ASCEND package is for you. Combining the content and multichannel sessions, this package includes 11 sessions from our renowned presenters, covering the most vital areas of your digital marketing efforts. $99 - Order Now! ASCEND Video Packages
  214. 214. Conquer the Digital Marketing Landscape Join us this Fall 2015 in the historic and beautiful city of Philadelphia and learn how to ASCEND your business to new heights. ! Stay Updated
  215. 215. Tell your friends about ASCEND #ASCENDSUMMIT
  216. 216. About AWeber AWeber develops and runs an opt-in email marketing service used by over 120,000 small businesses, bloggers and entrepreneurs around the globe. Our web-based tools help businesses grow by staying in touch with customers and prospects through email. ! Since Tom Kulzer founded AWeber in 1998, many bright, creative problem-solvers have joined the team in Chalfont, PA. ! As we enter our 17th year in business, our talented team continues to expand as we accomplish our mission of building AWesome tools to support our growing base of customers. Driven by that mission, our team uses a set of six core values to guide our decisions and innovation on a daily basis. ! • Create Remarkable Experiences. • Execute with Passion. • Foster Respect and Cooperation. • Listen to What People Say About Us. Invite Feedback. • Learn. Educate. Innovate. • Don’t Take Ourselves Too Seriously. Have Fun. Learn More

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