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More Engagement, Less Effort:The Lowdown on Marketing       Automation     @HunterBoyle | @DJWaldow
Hunter Boyle (@HunterBoyle)Sr. Business Development Manager@Aweberslideshare.net/hunterboyleDJ Waldow (@DJWaldow)Founder &...
Flickr: mutsmuts                   @HunterBoyle | @DJWaldow
MarketingAutomation  @HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
And the cycle repeats…@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
oops.
@HunterBoyle | @DJWaldow
Text WALDOW    to 67463@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
What is Marketing Automation?The name given to software platforms designed formarketing departments and organizations toau...
Why is MarketingAutomation so important?    @HunterBoyle | @DJWaldow
(Source: Gartner Research via Hubspot)@HunterBoyle | @DJWaldow
(Source: Jupiter Research via Hubspot)@HunterBoyle | @DJWaldow
hunterboyle                (Source: Forrester Research via Hubspot)@HunterBoyle | @DJWaldow
hunterboyle                (Source: Gartner Research via Hubspot)@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
Some examples @HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
g ageEn     @HunterBoyle | @DJWaldow
g ageEn     @HunterBoyle | @DJWaldow
f fe rO     @HunterBoyle | @DJWaldow
f fe rO     @HunterBoyle | @DJWaldow
tu re u rN      @HunterBoyle | @DJWaldow
tu re u rN      @HunterBoyle | @DJWaldow
Did it work? Drove nearly 50% of first-week sales of  Premise 2.1 Drove nearly 80% of Teaching Sells  memberships List ...
“a provider of music lesson products”• Most products are under $100• Launched program in 2009 with five  automated message...
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
• 416% increase in customer lifetime  value• 67% increase in click-through rate from  the best prospects (increased from 2...
www.holidayemailmarketing.com
Auto-responder series• Fun, short, focused• 12 emails with daily “gift” -  checklist, infographic, webinar,  ebook …      ...
Auto-responder series results*Open Rate: 54%-83%                                *After 2 weeks     @HunterBoyle | @DJWaldow
Auto-responder series results*Click Rate: 25%-69%                                *After 2 weeks     @HunterBoyle | @DJWaldow
Auto-responder series results*Downloads: 7,500+                                *After 2 weeks     @HunterBoyle | @DJWaldow
Auto-responder series results*New Subscribers: 3,500                                 *After 2 weeks      @HunterBoyle | @D...
Automation takes time.        @HunterBoyle | @DJWaldow
Automation requires planning.        @HunterBoyle | @DJWaldow
Automation takes effort to set up.        @HunterBoyle | @DJWaldow
But once set up …    @HunterBoyle | @DJWaldow
Automation increases ROI andALTV.        @HunterBoyle | @DJWaldow
Automation cultivates deeperrelationships.        @HunterBoyle | @DJWaldow
Automation allows you to reinvesttime and budget.        @HunterBoyle | @DJWaldow
Source: Automation.com
Hunter Boyle (@HunterBoyle)Sr. Business Development Manager@Aweberslideshare.net/hunterboyleDJ Waldow (@DJWaldow)Founder &...
More Engagement, Less Effort: The Lowdown on Marketing Automation
More Engagement, Less Effort: The Lowdown on Marketing Automation
More Engagement, Less Effort: The Lowdown on Marketing Automation
More Engagement, Less Effort: The Lowdown on Marketing Automation
More Engagement, Less Effort: The Lowdown on Marketing Automation
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More Engagement, Less Effort: The Lowdown on Marketing Automation

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Want to turn strangers into raving fans while you sleep? It may not happen overnight, but automated marketing can help you build your audience, nurture relationships and grow your bottom-line results. All at a fraction of the effort and investment of standard email marketing processes. Want to learn more?

Whether you're just starting out or improving an existing program, join us to get the lowdown on simple ways to make automated marketing do your heavy lifting. We'll look at real-world examples and research, so you'll come away ready to take action.

Presented by Hunter Boyle of AWeber & DJ Waldow of Waldow Social at Explore Social Media, Portland

Published in: Business
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More Engagement, Less Effort: The Lowdown on Marketing Automation

  1. 1. More Engagement, Less Effort:The Lowdown on Marketing Automation @HunterBoyle | @DJWaldow
  2. 2. Hunter Boyle (@HunterBoyle)Sr. Business Development Manager@Aweberslideshare.net/hunterboyleDJ Waldow (@DJWaldow)Founder & CEOWaldow Socialslideshare.net/djwaldow@HunterBoyle | @DJWaldow
  3. 3. Flickr: mutsmuts @HunterBoyle | @DJWaldow
  4. 4. MarketingAutomation @HunterBoyle | @DJWaldow
  5. 5. @HunterBoyle | @DJWaldow
  6. 6. @HunterBoyle | @DJWaldow
  7. 7. @HunterBoyle | @DJWaldow
  8. 8. @HunterBoyle | @DJWaldow
  9. 9. @HunterBoyle | @DJWaldow
  10. 10. @HunterBoyle | @DJWaldow
  11. 11. @HunterBoyle | @DJWaldow
  12. 12. And the cycle repeats…@HunterBoyle | @DJWaldow
  13. 13. @HunterBoyle | @DJWaldow
  14. 14. oops.
  15. 15. @HunterBoyle | @DJWaldow
  16. 16. Text WALDOW to 67463@HunterBoyle | @DJWaldow
  17. 17. @HunterBoyle | @DJWaldow
  18. 18. What is Marketing Automation?The name given to software platforms designed formarketing departments and organizations toautomate repetitive tasks… increases efficiency and reduces human error …… originally called email marketing automation …… streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions … Source: Wikipedia @HunterBoyle | @DJWaldow
  19. 19. Why is MarketingAutomation so important? @HunterBoyle | @DJWaldow
  20. 20. (Source: Gartner Research via Hubspot)@HunterBoyle | @DJWaldow
  21. 21. (Source: Jupiter Research via Hubspot)@HunterBoyle | @DJWaldow
  22. 22. hunterboyle (Source: Forrester Research via Hubspot)@HunterBoyle | @DJWaldow
  23. 23. hunterboyle (Source: Gartner Research via Hubspot)@HunterBoyle | @DJWaldow
  24. 24. @HunterBoyle | @DJWaldow
  25. 25. Some examples @HunterBoyle | @DJWaldow
  26. 26. @HunterBoyle | @DJWaldow
  27. 27. @HunterBoyle | @DJWaldow
  28. 28. @HunterBoyle | @DJWaldow
  29. 29. @HunterBoyle | @DJWaldow
  30. 30. @HunterBoyle | @DJWaldow
  31. 31. @HunterBoyle | @DJWaldow
  32. 32. g ageEn @HunterBoyle | @DJWaldow
  33. 33. g ageEn @HunterBoyle | @DJWaldow
  34. 34. f fe rO @HunterBoyle | @DJWaldow
  35. 35. f fe rO @HunterBoyle | @DJWaldow
  36. 36. tu re u rN @HunterBoyle | @DJWaldow
  37. 37. tu re u rN @HunterBoyle | @DJWaldow
  38. 38. Did it work? Drove nearly 50% of first-week sales of Premise 2.1 Drove nearly 80% of Teaching Sells memberships List doubled in one year to 97,000 subscribers @HunterBoyle | @DJWaldow
  39. 39. “a provider of music lesson products”• Most products are under $100• Launched program in 2009 with five automated messages• More than 170 automated emails today @HunterBoyle | @DJWaldow
  40. 40. @HunterBoyle | @DJWaldow
  41. 41. @HunterBoyle | @DJWaldow
  42. 42. @HunterBoyle | @DJWaldow
  43. 43. • 416% increase in customer lifetime value• 67% increase in click-through rate from the best prospects (increased from 24.73% to 41.28% for subscribers with the highest lead scores)• 18.4% improvement in lead-to-purchase time @HunterBoyle | @DJWaldow
  44. 44. www.holidayemailmarketing.com
  45. 45. Auto-responder series• Fun, short, focused• 12 emails with daily “gift” - checklist, infographic, webinar, ebook … @HunterBoyle | @DJWaldow
  46. 46. Auto-responder series results*Open Rate: 54%-83% *After 2 weeks @HunterBoyle | @DJWaldow
  47. 47. Auto-responder series results*Click Rate: 25%-69% *After 2 weeks @HunterBoyle | @DJWaldow
  48. 48. Auto-responder series results*Downloads: 7,500+ *After 2 weeks @HunterBoyle | @DJWaldow
  49. 49. Auto-responder series results*New Subscribers: 3,500 *After 2 weeks @HunterBoyle | @DJWaldow
  50. 50. Automation takes time. @HunterBoyle | @DJWaldow
  51. 51. Automation requires planning. @HunterBoyle | @DJWaldow
  52. 52. Automation takes effort to set up. @HunterBoyle | @DJWaldow
  53. 53. But once set up … @HunterBoyle | @DJWaldow
  54. 54. Automation increases ROI andALTV. @HunterBoyle | @DJWaldow
  55. 55. Automation cultivates deeperrelationships. @HunterBoyle | @DJWaldow
  56. 56. Automation allows you to reinvesttime and budget. @HunterBoyle | @DJWaldow
  57. 57. Source: Automation.com
  58. 58. Hunter Boyle (@HunterBoyle)Sr. Business Development Manager@Aweberslideshare.net/hunterboyleDJ Waldow (@DJWaldow)Founder & CEOWaldow Socialslideshare.net/djwaldow@HunterBoyle | @DJWaldow

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