Get MoreEmail SubscribersEmail Subscribers      Justin Premick  justinp@aweber.com     @justinpremick    http://aweber.com
At 9:15,You’ll Know:• 2 things your forms must do to make  people join your list• How to turn your 2 most popular  pages i...
Normal Blog• Header: title, picture• Navigational tabs: about, contact, topics• Main column: posts• Sidebar: related posts...
Normal BlogSucks at building an    email list!
Normal Blog• Links for RSS, Twitter, Facebook,  LinkedIn, Google+ (really?), Pinterest  (come on...)• But no email opt-in ...
To Get People To Opt  In,Your Forms Must...  • Make a COMPELLING offer  • Put the subscriber at easeMost Forms FAIL TO DO ...
How To Get MoreSubscribers From Your 2 Most Popular Pages
Your Homepage• It’s not just about the sidebar form• Creatively place inline forms• Test lightbox/hover forms
“Greeter” Forms• First-time visitors don’t usually return• Don’t be shy about asking for the opt-in
Your About PageOne of your most visited pagesWhy not build your list from it?
3 More Places to Build   Your Email List
#1: Sidebar• Appears on every page• Easy to add via WordPress widgets• Higher = more visible = more opt-ins• Keep it simpl...
#2: End of Posts“Like what you just read? There’s more  great stuff where that came from...”
#3: Comment FormCommenters are extra engaged than non-            commenters.Make it easy for them to join your list and  ...
WIIFM?
Thank You!      Get the Slides:slideshare.net/aweberincQuestions? Find Me Here      justinp@aweber.com         @justinprem...
Email Campaign Tear-down: An Interactive Workshop - Justin Premick
Email Campaign Tear-down: An Interactive Workshop - Justin Premick
Email Campaign Tear-down: An Interactive Workshop - Justin Premick
Email Campaign Tear-down: An Interactive Workshop - Justin Premick
Email Campaign Tear-down: An Interactive Workshop - Justin Premick
Email Campaign Tear-down: An Interactive Workshop - Justin Premick
Email Campaign Tear-down: An Interactive Workshop - Justin Premick
Email Campaign Tear-down: An Interactive Workshop - Justin Premick
Email Campaign Tear-down: An Interactive Workshop - Justin Premick
Email Campaign Tear-down: An Interactive Workshop - Justin Premick
Email Campaign Tear-down: An Interactive Workshop - Justin Premick
Email Campaign Tear-down: An Interactive Workshop - Justin Premick
Email Campaign Tear-down: An Interactive Workshop - Justin Premick
Email Campaign Tear-down: An Interactive Workshop - Justin Premick
Email Campaign Tear-down: An Interactive Workshop - Justin Premick
Email Campaign Tear-down: An Interactive Workshop - Justin Premick
Email Campaign Tear-down: An Interactive Workshop - Justin Premick
Email Campaign Tear-down: An Interactive Workshop - Justin Premick
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Email Campaign Tear-down: An Interactive Workshop - Justin Premick

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Email Campaign Tear-down: An Interactive Workshop - Justin Premick

  1. 1. Get MoreEmail SubscribersEmail Subscribers Justin Premick justinp@aweber.com @justinpremick http://aweber.com
  2. 2. At 9:15,You’ll Know:• 2 things your forms must do to make people join your list• How to turn your 2 most popular pages into subscriber magnets• 3 more places on your blog to build your list
  3. 3. Normal Blog• Header: title, picture• Navigational tabs: about, contact, topics• Main column: posts• Sidebar: related posts, social media links, search bar
  4. 4. Normal BlogSucks at building an email list!
  5. 5. Normal Blog• Links for RSS, Twitter, Facebook, LinkedIn, Google+ (really?), Pinterest (come on...)• But no email opt-in form -- or it’s buried somewhere• Doesn’t get anyone excited about subscribing
  6. 6. To Get People To Opt In,Your Forms Must... • Make a COMPELLING offer • Put the subscriber at easeMost Forms FAIL TO DO THIS!
  7. 7. How To Get MoreSubscribers From Your 2 Most Popular Pages
  8. 8. Your Homepage• It’s not just about the sidebar form• Creatively place inline forms• Test lightbox/hover forms
  9. 9. “Greeter” Forms• First-time visitors don’t usually return• Don’t be shy about asking for the opt-in
  10. 10. Your About PageOne of your most visited pagesWhy not build your list from it?
  11. 11. 3 More Places to Build Your Email List
  12. 12. #1: Sidebar• Appears on every page• Easy to add via WordPress widgets• Higher = more visible = more opt-ins• Keep it simple. Why should I subscribe?
  13. 13. #2: End of Posts“Like what you just read? There’s more great stuff where that came from...”
  14. 14. #3: Comment FormCommenters are extra engaged than non- commenters.Make it easy for them to join your list and come back later.
  15. 15. WIIFM?
  16. 16. Thank You! Get the Slides:slideshare.net/aweberincQuestions? Find Me Here justinp@aweber.com @justinpremick

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