Bloggers - The New Super Affiliates


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Super affiliates today are essentially the webmasters from 5-10 years ago. Bloggers are the next wave of super content producers, soon to be turned super affiliates; this session will discuss what affiliate managers can do with them.

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Bloggers - The New Super Affiliates

  1. 1. Bloggers - The New Super Affiliates Jim Kukral, Founder,
  2. 3. <ul><li>NO </li></ul><ul><li>CHARTS!!! </li></ul>
  3. 4. <ul><li>Keep it </li></ul><ul><li>Short!!! </li></ul>
  4. 5. Bloggers Can Be Affiliates? Really? <ul><li>Super affiliates today are essentially the webmasters from 5-10 years ago </li></ul><ul><li>Bloggers are the next wave of super content producers, soon to be turned super affiliates </li></ul><ul><li>This session will discuss who they are, where they are, why they’ll produce and how to attract them + I hate charts! </li></ul>
  5. 6. Millions- ca -Zillions! <ul><li>63 Million! </li></ul><ul><li>175,000 / day </li></ul><ul><li>1.2 mil posts/day </li></ul>
  6. 7. Your Idea About Blogs Might Be Wrong! <ul><li>99% of those are long-tail, producing less than 100 visitors a day </li></ul><ul><li>Collectively producing trillions of pages of content on niche topics </li></ul><ul><li>By 2010, blog content will dominate the landscape </li></ul><ul><li>When you search, what will you find? </li></ul>
  7. 8. So What IS A Blog & What Isn’t? <ul><li>NOT a blog! </li></ul>
  8. 9. So What IS A Blog & What Isn’t? <ul><li>NOT a blog! </li></ul>
  9. 10. So What IS A Blog & What Isn’t? <ul><li>Those are big media websites that have comments and use CMS </li></ul><ul><li>“ REAL” blogs are the long tail (99% of 63 million with low-traffic) </li></ul><ul><li>“ REAL” blogs are not businesses </li></ul><ul><li>“ REAL” blogs are dying to work with you </li></ul><ul><li>“ REAL” bloggers want to make money (even if it is a little at a time) </li></ul>
  10. 11. Who’s Blogging? <ul><li>It’s not all political, entertainment and sex blogs </li></ul><ul><li>Most are personal journals </li></ul><ul><li>Male: 69% </li></ul><ul><li>Female: 31% </li></ul><ul><li>HUGE in Asia </li></ul>
  11. 12. So, What’s The Problem? <ul><li>Bloggers & affiliate marketers have issues </li></ul><ul><li>Low-traffic “real” bloggers don’t have many options </li></ul><ul><li>LIES! LIES! LIES! </li></ul><ul><li>CPM and CPC snobs, but change is coming! Spurred by lack of results </li></ul><ul><li>Can earn more with one sale than an entire month of Adsense pennies/day </li></ul><ul><li>Will you be there for bloggers? Can you be? Yes! </li></ul>
  12. 13. More Problems & Issues We Face <ul><li>How do you reach that long tail? Worth my time and effort? </li></ul><ul><li>Bloggers view their blogs as homes, the standard rules of AM don’t apply </li></ul><ul><li>Pitching a product & remaining transparent </li></ul><ul><li>Bloggers are writers, not marketers </li></ul><ul><li>We make it way too confusing </li></ul><ul><li>& Too hard to know what to do, make it easier </li></ul>
  13. 14. So What Do Bloggers Want? <ul><li>Time to redo your thinking </li></ul><ul><li>Redo your artwork to fit “in” blogs, not “on” them </li></ul><ul><li>Sidebars and blog entry placement </li></ul><ul><li>White, non-flashy, subtle, “texty”, classy </li></ul><ul><li>Text: Don’t use “buy”, use words like “support” or “help” or “tip” </li></ul><ul><li>Be conversational, friendly </li></ul>
  14. 15. Let’s Talk About Tips <ul><li>Friends help friends… </li></ul><ul><li>Bloggers help bloggers… </li></ul><ul><li>Stop thinking in terms of “buy now” or “click here” </li></ul><ul><li>Start thinking about how friends recommend to other friends </li></ul><ul><li>Being up front and asking for a tip works </li></ul><ul><li>Idea: Sell “tips/credits” to your system </li></ul>
  15. 16. So What Do Bloggers Want? <ul><li>Text: “Help me support my blog? Check out these nachos from ” </li></ul><ul><li>Text: “My blog is supported by our friends at – Does your dog wear makeup?” </li></ul><ul><li>Text: “Advertisement: I liked this book about foot fungus, you might like it too, check it out .” </li></ul>NOTE: Always disclose! NEVER try to fool a reader!
  16. 17. So What Do Bloggers Want? <ul><li>Banners… </li></ul>
  17. 18. So What Do Bloggers Want? <ul><li>They want to feel special </li></ul><ul><li>They want attention </li></ul><ul><li>Give them something unique/fun/helpful </li></ul><ul><li>Like what? Informative/fun videos they can embed in their blogs. 30-second video product reviews… </li></ul><ul><li>Helpful/fun tools/calculators they can use (example: my blog is worth $$$) </li></ul><ul><li>Give it to them in widget form! </li></ul><ul><li>Viral stuff </li></ul>
  18. 19. More Ideas… <ul><li>Send them a product, ask them to review it and use affiliate link in review (disclosed) </li></ul><ul><li>Test out sites like </li></ul><ul><li>Only work with sites that require clear disclosure </li></ul><ul><li>#1 Rule: Don’t try to fool anyone, or ask bloggers to try, it’ll backfire (Walmart) </li></ul><ul><li>Don’t forget coupons! </li></ul>
  19. 20. TIP: Recruit Affiliates Through Blogs <ul><li>The big bloggers have a lot of pull </li></ul><ul><li>Target the top thought-shaping blogs in your niche </li></ul><ul><li>Buy recruiting ads on those blogs, reaching other bloggers </li></ul><ul><li>Works like a super affiliate recruiting machine </li></ul>
  20. 21. Is This Stuff Possible Jim? <ul><li>Yes, it is…You just have to try… </li></ul><ul><li>Don’t need to spend a ton of money </li></ul><ul><li>Get creative, get crazy, do something you never thought you would do, JUST TRY! </li></ul><ul><li>Example: Take your top 10 converting products and video review them </li></ul><ul><li>Release video to your affiliates that are bloggers to embed in their blogs </li></ul>
  21. 22. Ok, What Converts & How? <ul><li>Custom creative built for blogs </li></ul><ul><li>Every blog has a sidebar </li></ul><ul><li>Every blog has a content area (blog entry) </li></ul><ul><li>Those 2 spots are your hot spots </li></ul><ul><li>Don’t put ads inside blog entry, put them around them </li></ul><ul><li>Subtlety, fun, white space, non flashy </li></ul><ul><li>B2B and software/tech converts well </li></ul>
  22. 23. Video? <ul><li>Video converts! </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Try video creatives </li></ul><ul><li>Tutorials </li></ul><ul><li>Video white papers </li></ul>
  23. 24. How To Find More Bloggers? <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  24. 25. Global Blogging: Bonus Material <ul><li>Are you thinking global yet? You should be! </li></ul><ul><li>Blog posts by language = 39% English, 33% Japanese & 10% Chinese </li></ul><ul><li>74% of Japanese read blogs – US=27%, China=39% </li></ul><ul><li>Blogs are mainstream in Asia </li></ul><ul><li>Thought? How expensive and hard would it really be to have a company blog or set of banners written/translated in Chinese or Japanese? </li></ul>
  25. 26. Questions? <ul><li>Contact Me </li></ul><ul><li>Jim Kukral </li></ul><ul><li>[email_address] </li></ul><ul><li>216.272.4383 </li></ul><ul><li> </li></ul>