How to Create Killer Emails that  Make Readers Love You            Justin Premick        justinp@aweber.com           @jus...
Why do we want ourreaders to love us?                      aweber.com
They keep reading                    aweber.com
They link to us                  aweber.com
They bring us new readers                      aweber.com
They bear with us when we try       something new                        aweber.com
They buy (more) from us                     aweber.com
Why do people sign up for - and     then read - emails?                         aweber.com
1. They’re passionate about         your topic                       aweber.com
2. They want to beentertained   aweber.com
3. They want to learn                        aweber.com
4. They want to connect                     aweber.com
5. They havesomething to gain                    aweber.com
If your emails don’t address    these desires, people  probably won’t love them                        aweber.com
Good email doesn’thappen in a vacuum              aweber.com
It creates a positiveexperience in all places                           aweber.com
Some of these places: •Signup forms•Welcome emails  •On your website after clicking•When readers reply to your emails     ...
Set proper expectations                     aweber.com
Focus on how thereader benefits             aweber.com
Make new readers  feel welcome                   aweber.com
Welcome emails are the glue that bonds readers to you                       aweber.com
aweber.com
aweber.com
aweber.com
Welcome Emails Can... •Thank people for subscribing •Set expectations •Send people back to your site•Answer common questio...
What about future emails?A few things they can do...                       aweber.com
Remember this?                 aweber.com
Email can teach...             aweber.com
...encourage people to share   your emails with others...                        aweber.com
aweber.com
... and create strongrelationships & loyal fans.                        aweber.com
“People do not follow blogs;they follow other people.”              - WritingHappiness.com                              aw...
Nobody wants more   information...                    aweber.com
They want entertainment...                      aweber.com
... they want to learn...                            aweber.com
... and they want connection.                        aweber.com
OK, Question time!            justinp@aweber.com            about.me/justinpremick                              aweber.com
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How to Create Killer Emails that Make Readers Love You

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OK, so you're building your email list. Now what? How do you turn a group of people you've never met into a loyal following that will buy your products and spread your message? View this presentation to learn how to build powerful, profitable relationships with your subscribers from Day 1.

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How to Create Killer Emails that Make Readers Love You

  1. 1. How to Create Killer Emails that Make Readers Love You Justin Premick justinp@aweber.com @justinpremick aweber.com
  2. 2. Why do we want ourreaders to love us? aweber.com
  3. 3. They keep reading aweber.com
  4. 4. They link to us aweber.com
  5. 5. They bring us new readers aweber.com
  6. 6. They bear with us when we try something new aweber.com
  7. 7. They buy (more) from us aweber.com
  8. 8. Why do people sign up for - and then read - emails? aweber.com
  9. 9. 1. They’re passionate about your topic aweber.com
  10. 10. 2. They want to beentertained aweber.com
  11. 11. 3. They want to learn aweber.com
  12. 12. 4. They want to connect aweber.com
  13. 13. 5. They havesomething to gain aweber.com
  14. 14. If your emails don’t address these desires, people probably won’t love them aweber.com
  15. 15. Good email doesn’thappen in a vacuum aweber.com
  16. 16. It creates a positiveexperience in all places aweber.com
  17. 17. Some of these places: •Signup forms•Welcome emails •On your website after clicking•When readers reply to your emails aweber.com
  18. 18. Set proper expectations aweber.com
  19. 19. Focus on how thereader benefits aweber.com
  20. 20. Make new readers feel welcome aweber.com
  21. 21. Welcome emails are the glue that bonds readers to you aweber.com
  22. 22. aweber.com
  23. 23. aweber.com
  24. 24. aweber.com
  25. 25. Welcome Emails Can... •Thank people for subscribing •Set expectations •Send people back to your site•Answer common questions•Show off reader commentsand testimonials aweber.com
  26. 26. What about future emails?A few things they can do... aweber.com
  27. 27. Remember this? aweber.com
  28. 28. Email can teach... aweber.com
  29. 29. ...encourage people to share your emails with others... aweber.com
  30. 30. aweber.com
  31. 31. ... and create strongrelationships & loyal fans. aweber.com
  32. 32. “People do not follow blogs;they follow other people.” - WritingHappiness.com aweber.com
  33. 33. Nobody wants more information... aweber.com
  34. 34. They want entertainment... aweber.com
  35. 35. ... they want to learn... aweber.com
  36. 36. ... and they want connection. aweber.com
  37. 37. OK, Question time! justinp@aweber.com about.me/justinpremick aweber.com

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