Intro to New Media: Blogworld Expo 2008


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Andy Wibbels explains blogging and social media at Blogworld 2008.

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  • Intro to New Media: Blogworld Expo 2008

    1. Intro to New Media <ul><ul><li>BlogWorld Expo 2008 </li></ul></ul><ul><ul><li>with Andy Wibbels </li></ul></ul>
    2. Who the heck? <ul><li>Andy Wibbels: rhymes with nibbles or Tribbles </li></ul><ul><li>Blogging for 7 years </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Teaching blogging since 2004 (Easy Bake Weblogs, Six Figure Blogging) </li></ul><ul><li>Wrote Blogwild GOblogwild .com </li></ul><ul><li>Work @ Six Apart ( </li></ul>
    3. What We're Talkin' 'Bout <ul><li>What blogs are and how they work </li></ul><ul><li>How blogs make money </li></ul><ul><li>What is social media? </li></ul><ul><li>How social media works </li></ul><ul><li>How to get started </li></ul>
    4. What is a Blog?
    5. Looks Like a Diary <ul><li>Entries or posts </li></ul><ul><li>Archives by topic or date, each entry has it’s own page </li></ul><ul><li>First person voice </li></ul><ul><li>Personal, biased point-of-view </li></ul>
    6. Not Just a Diary <ul><li>Managed with blog platform (TypePad, Movable Type, Blogger, WordPress, etc.) ‏ </li></ul><ul><li>“ A blog is an instantly, easily and frequently updated website.” </li></ul>
    7. How a Blog Works
    8. The Big Deal: <ul><li>Super-easy, inexpensive, anytime, anywhere, always-on, archived forever, instant global self-expression. </li></ul>
    9. Growth of Blogs <ul><li>184 million bloggers worldwide </li></ul><ul><ul><li>China has more than US and Western Europe combined </li></ul></ul><ul><li>77% of online users surveyed read blogs </li></ul><ul><li>33% have a favorite blog they read regularly </li></ul>
    10. Why Blog?
    11. How Blogs Make Money <ul><li>Indirect income – extends/amplifies your existing efforts </li></ul><ul><li>Save time </li></ul><ul><li>Save money </li></ul><ul><li>Better search engine ranking </li></ul><ul><li>Show expertise </li></ul><ul><li>Welcome packet that never ends </li></ul><ul><li>R & D </li></ul><ul><li>Write a book, promote a book, promote consulting </li></ul><ul><li>Archive a newsletter </li></ul><ul><li>Media exposure </li></ul>
    12. Money
    13. Multiple Streams of Blogging Income <ul><li>Contextual Text Ads. Text ads that aligned to the content and topic of your blog. Paid per click. Example: Google AdSense. </li></ul><ul><li>Impression Based Ads. Pay you every time the ad is displayed. Example: Six Apart Media.* </li></ul><ul><li>Outgoing Links. Sell small text links on your blog that link to other sites. Used by business to increase their SEO ranking and incoming links. Example: </li></ul><ul><li>Regular Text Ads. Advertisers rent ad space on your blogs by the week or month. Example:, </li></ul><ul><li>Traditional Affiliate Programs. Example: Amazon Associates, Commission Junction. </li></ul><ul><li>Paid Review. Vendors pay you to review their products and services. Example: </li></ul><ul><li>Other Methods. Tip Jars and Donations, Branded Schwag, RSS Advertising, Sponsorship </li></ul><ul><li>Contextual Widget. Lets you host interactive widgets that provide affiliate referrals on your site. Example: </li></ul>
    14. Where to Find Blogs <ul><li>Blog Search Engines and Directories </li></ul><ul><ul><li> * ,,,, </li></ul></ul><ul><li>Search Engines </li></ul><ul><ul><li>Go to your favorite search engine </li></ul></ul><ul><ul><li>Type in your favorite topic and the word 'blog' </li></ul></ul><ul><li>Blogrolls </li></ul><ul><ul><li>A blogger's list of their favorite blogs </li></ul></ul>
    15. How to Get Started Blogging <ul><li> * </li></ul><ul><li> </li></ul><ul><li> * </li></ul><ul><li> * </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    16. <ul><li>Questions? </li></ul>
    17. <ul><li>What is social media? </li></ul>
    18. What is Social Media?
    19. <ul><li>57% of online users use an online social network </li></ul>
    20. Subscribable
    21. Share-able
    23. Findable <ul><li>Your ‘social graph’ is the map of your friends, and their friends and so on… </li></ul>
    24. Mashable <ul><li>Data is open and interchangeable </li></ul><ul><li>APIs allow developers to grab data easily – or submit updates </li></ul><ul><li>More value created by bringing things together </li></ul>
    26. Microblogging
    27. Portable <ul><li>Devices </li></ul><ul><li>Formats </li></ul><ul><li>Languages </li></ul><ul><li>Assisted tech </li></ul><ul><li>Geo-tagging </li></ul>
    28. <ul><li>Questions? </li></ul>
    29. Keep in Touch <ul><li>Business blog: andywibbels .com </li></ul><ul><li>Personal blog: andymatic .com </li></ul><ul><li>Book: GOblogwild .com </li></ul><ul><li>Free Courses: FreeBloggingCourse .com , BloggingBlunders .com </li></ul><ul><li>Andymatic on Twitter and FriendFeed </li></ul><ul><li>Also on Facebook and LinkedIn </li></ul>