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Planning Your  December '11  Holiday Marketing  Campaign
Goal ,[object Object]
Using the Worksheets
First, let us imagine for a moment... Thoughts? What does a  holiday marketing  email look like?
How Many Holiday Emails Should You  Send? ,[object Object],[object Object]
How Many Holiday Emails Should You Send? ,[object Object],[object Object]
How to Balance Your Frequency ,[object Object]
Busiest Days: Broadcast or Bide Your Time? ,[object Object]
The 9 Types of Holiday Emails Which do you need to send?
#1 Helpful Holiday Tools ,[object Object]
#2 Invitations to Holiday Events  Include:  W.W.W.W.$. RSVP Info Parking Instructions
#3 Holiday Schedule Announcements ,[object Object]
#4 Holiday-Specific Offers ,[object Object]
#5 Holiday Product Positioning ,[object Object]
#6 “Gift” Coupons & Discounts  Discuss: What Might You Send?
How About This?
#7 Last-Minute Reminders
2011 Shipping Deadlines Dec 15   USPS Parcel Post Dec 20   USPS First Class Mail Dec 21  USPS Priority Mail UPS 2nd Day Air FedEx Express Saver Dec 22  USPS Express Mail FedEx 2Day UPS Next Day Air Dec 23   FedEx Overnight, the fastest possible for Christmas delivery
The Trend Toward Digital Goods
music ebooks gift cards software anything transferrable online... Digital Goods
Marketing Digital Goods ,[object Object]
#8 Merry Holiday Wishes Merry vs Maddening
Adding Value to the Message
#9 Post-Holiday Reminders The gifts you didn't get and the gift cards that you did
In Summary ,[object Object],[object Object],[object Object]
Holiday Marketing Resources ,[object Object]
 

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