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… what do Designer’s really need?
Designers Are Using Many Forms of Social Media
But They Have Many Issues about Social Media...

       “No New Business since I started…”
Designers Speak out About Social Media…..

           “No New Business since I started…”




   “I can never think of new things to write about…”




“It’s all SO confusing, expensive, and I find myself just talking to
                      other designers online…”
Designers Speak out About Social Media…..

           “No New Business since I started…”

            “Blogging is not my primary Job…”

   “I can never think of new things to write about…”




         “I don’t know how much I should do…”


“It’s all SO confusing, expensive, and I find myself just talking to
                      other designers online…”
Designers Speak out About Social Media…..

           “No New Business since I started…”

            “Blogging is not my primary Job…”

   “I can never think of new things to write about…”

  “I’m a good designer, but not a very good writer… “

         “I don’t know how much I should do…”


“It’s all SO confusing, expensive, and I find myself just talking to
                      other designers online…”
The Number One Question is….


               “How Do I
               Get Social
                Media To
               Pay Off??”
What’s the Problem? (The Secret….shhhhh!).


           Attract
           How do we
        attract people &
        drive awareness?
What’s the Problem? (The Secret….shhhhh!).


             Attract
             How do we
          attract people &
          drive awareness?




      Social Media
         Blogging
         Tweeting
           E-Mail
          Website
      Social Networks
           Etc…


    Designers see social
     media as an end…
What’s the Problem? (The Secret….shhhhh!).

       Consumer Path To Purchase
             Attract                Value                 Acquire
             How do we           What is going to        How do we get
          attract people &        make them             them to transact
          drive awareness?         engage?                 financially?

              Step 1               Step 2                Step 3

      Social Media           Engagement             Shop/Purchase
         Blogging              Sweepstakes            Shop Online
         Tweeting            Questionnaires             Register
           E-Mail               Job Bidding          e-Commerce
          Website            Specific Advice             Instore
      Social Networks            Sampling              In-branch
           Etc…               Photo Uploads           Call Center


    Designers see social
     media as an end…

… for Consumers, it is just the Start of a journey of Three Steps
     They Must Complete to become Paying Customers.
Here’s the Simple Solution…




     Fulfill their 3 Steps and
          Consumers will
          buy from you.
Design Client Path to Purchase: Step 1


                    Attraction
           How do we attract people & drive awareness?
Design Client Path to Purchase: Step 1


                      Attraction
             How do we attract people & drive awareness?




Use a Variety of Social Media. Also join Ava Living, the #1
 Interior Design Social Network to expand your Exposure
Design Client Path to Purchase: Step 2


                        Value
                What is going to make them engage?



                   1:1 Marketing




You Must Create Impact with Every Social Media Activity.
Benefits for Designers

“What if you could…”
• Accelerate Sales
• Increase customer
  satisfaction
• Create more intimate
  customer connections
• Build consumer trust
• Live anywhere – do
  business anywhere
• Receive turnkey
  support from top
  website in the business
One to One Marketing



 “The objective is to create customized and personalized communication relevant to
 the individual's needs thereby driving increased conversion rates. ”

 “The personalization of interactions is thought to foster greater customer loyalty
 and better return on marketing investment.”

 “A one-to-one approach, remembering details about each customer's preferences and
 characteristics and using that knowledge to provide better service. “

 “One-to-one marketing seeks to reinvest marketing with the personal touch absent
 from many modern business interactions.”




Ava’s Designer Connect is a Powerful 1:1 Marketing Program
                      for Designers
Design Client Path to Purchase: Step 2


                       Value
               What is going to make them engage?


                  1:1 Marketing Program:




 Gather Customer Insight – Build Customer Intimacy
Design Client Path to Purchase: Step 3


                    Acquisition
             How do we get them to transact financially?
                   Online Design Services

            Get the Look Furniture and Accessories

                     No-Surprise Pricing

                     Choice of Designers

                     Online Convenience

                   Money Back Guarantee



    With Ava, Designers Can Take & Fulfill Online
               100% Pre-paid Orders
This Solution Makes Social Media Pay Off!

    Design Client Path To Purchase
           Attract                Value                 Acquire
           How do we           What is going to        How do we get
        attract people &        make them             them to transact
        drive awareness?         engage?                 financially?

           Step 1                Step 2                 Step 3

     Social Media          Engagement             Shop/Purchase
                            1:1 Marketing          Online Design




             Only Ava Helps Designers Fulfill
             All 3 Steps for Online Customers
Compatible with all Social Media


 All 3 Steps - Just One Button




Move from Posting to Profits
Add the Ava Designer Button to your Facebook Page
Add the Ava Designer Button to your Website
Add the Ava Designer Button to Your E-mails
Add the Ava Designer Button to Your Twitter Account
Add the Ava Designer Button to your Pinterest Account
The Designer Button Links to your Ava Profile
Making Social Media Pay Off for You!                                          Ava

Attraction
                                          •#1 Interior Design Social Network

                                          •Free Portfolio, Unlimited photos, blogs,
 How do we attract people & drive
         awareness?                       articles, and friend




Value
                                          •1:1 Marketing of Designer Room Review

What is going to make
                                          •Ava Designer Button for All Social Media
  them engage?                             

                                          •Sell your own Online Designer Services at

Acquisition
How do we get them to
                                          your own Prices

                                          •Sell your own of furniture, accessories,
 transact financially?                    artwork, fixtures online with Get the Look
                                    All for just $150 Per Year!
For Designers who want 95% more!

                                              •70% of US households are undertaking home
                                              improvement projects in 2012.

                                              •Only 5%         will turn to Interior Designers for
                                              advice!!

                                              •Why? 95% of American households
                                              couldn’t connect, engage, and benefit from your
                                              professional touch…. until   Designer
                                              Connect.


                        To Connect with the Other 95%
Get Designer Connect -> Connect with Consumers -> Create Value -> Get Hired
Source: AMEX Spending & Saving Tracker 2012
Contact:
Info@avaliving.com
  562.435.3242

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Social Marketing & eCommerce for Designers

  • 1. … what do Designer’s really need?
  • 2. Designers Are Using Many Forms of Social Media
  • 3. But They Have Many Issues about Social Media... “No New Business since I started…”
  • 4. Designers Speak out About Social Media….. “No New Business since I started…” “I can never think of new things to write about…” “It’s all SO confusing, expensive, and I find myself just talking to other designers online…”
  • 5. Designers Speak out About Social Media….. “No New Business since I started…” “Blogging is not my primary Job…” “I can never think of new things to write about…” “I don’t know how much I should do…” “It’s all SO confusing, expensive, and I find myself just talking to other designers online…”
  • 6. Designers Speak out About Social Media….. “No New Business since I started…” “Blogging is not my primary Job…” “I can never think of new things to write about…” “I’m a good designer, but not a very good writer… “ “I don’t know how much I should do…” “It’s all SO confusing, expensive, and I find myself just talking to other designers online…”
  • 7. The Number One Question is…. “How Do I Get Social Media To Pay Off??”
  • 8. What’s the Problem? (The Secret….shhhhh!). Attract How do we attract people & drive awareness?
  • 9. What’s the Problem? (The Secret….shhhhh!). Attract How do we attract people & drive awareness? Social Media Blogging Tweeting E-Mail Website Social Networks Etc… Designers see social media as an end…
  • 10. What’s the Problem? (The Secret….shhhhh!). Consumer Path To Purchase Attract Value Acquire How do we What is going to How do we get attract people & make them them to transact drive awareness? engage? financially? Step 1 Step 2 Step 3 Social Media Engagement Shop/Purchase Blogging Sweepstakes Shop Online Tweeting Questionnaires Register E-Mail Job Bidding e-Commerce Website Specific Advice Instore Social Networks Sampling In-branch Etc… Photo Uploads Call Center Designers see social media as an end… … for Consumers, it is just the Start of a journey of Three Steps They Must Complete to become Paying Customers.
  • 11. Here’s the Simple Solution… Fulfill their 3 Steps and Consumers will buy from you.
  • 12. Design Client Path to Purchase: Step 1 Attraction How do we attract people & drive awareness?
  • 13. Design Client Path to Purchase: Step 1 Attraction How do we attract people & drive awareness? Use a Variety of Social Media. Also join Ava Living, the #1 Interior Design Social Network to expand your Exposure
  • 14. Design Client Path to Purchase: Step 2 Value What is going to make them engage? 1:1 Marketing You Must Create Impact with Every Social Media Activity.
  • 15. Benefits for Designers “What if you could…” • Accelerate Sales • Increase customer satisfaction • Create more intimate customer connections • Build consumer trust • Live anywhere – do business anywhere • Receive turnkey support from top website in the business
  • 16. One to One Marketing “The objective is to create customized and personalized communication relevant to the individual's needs thereby driving increased conversion rates. ” “The personalization of interactions is thought to foster greater customer loyalty and better return on marketing investment.” “A one-to-one approach, remembering details about each customer's preferences and characteristics and using that knowledge to provide better service. “ “One-to-one marketing seeks to reinvest marketing with the personal touch absent from many modern business interactions.” Ava’s Designer Connect is a Powerful 1:1 Marketing Program for Designers
  • 17. Design Client Path to Purchase: Step 2 Value What is going to make them engage? 1:1 Marketing Program: Gather Customer Insight – Build Customer Intimacy
  • 18. Design Client Path to Purchase: Step 3 Acquisition How do we get them to transact financially? Online Design Services Get the Look Furniture and Accessories No-Surprise Pricing Choice of Designers Online Convenience Money Back Guarantee With Ava, Designers Can Take & Fulfill Online 100% Pre-paid Orders
  • 19. This Solution Makes Social Media Pay Off! Design Client Path To Purchase Attract Value Acquire How do we What is going to How do we get attract people & make them them to transact drive awareness? engage? financially? Step 1 Step 2 Step 3 Social Media Engagement Shop/Purchase 1:1 Marketing Online Design Only Ava Helps Designers Fulfill All 3 Steps for Online Customers
  • 20. Compatible with all Social Media All 3 Steps - Just One Button Move from Posting to Profits
  • 21. Add the Ava Designer Button to your Facebook Page
  • 22. Add the Ava Designer Button to your Website
  • 23. Add the Ava Designer Button to Your E-mails
  • 24. Add the Ava Designer Button to Your Twitter Account
  • 25. Add the Ava Designer Button to your Pinterest Account
  • 26. The Designer Button Links to your Ava Profile
  • 27. Making Social Media Pay Off for You! Ava Attraction •#1 Interior Design Social Network •Free Portfolio, Unlimited photos, blogs, How do we attract people & drive awareness? articles, and friend Value •1:1 Marketing of Designer Room Review What is going to make •Ava Designer Button for All Social Media them engage?   •Sell your own Online Designer Services at Acquisition How do we get them to your own Prices •Sell your own of furniture, accessories, transact financially? artwork, fixtures online with Get the Look All for just $150 Per Year!
  • 28. For Designers who want 95% more! •70% of US households are undertaking home improvement projects in 2012. •Only 5% will turn to Interior Designers for advice!! •Why? 95% of American households couldn’t connect, engage, and benefit from your professional touch…. until Designer Connect. To Connect with the Other 95% Get Designer Connect -> Connect with Consumers -> Create Value -> Get Hired Source: AMEX Spending & Saving Tracker 2012