Stevie Thompson, Full Sail, Personal Branding

1. PERSONAL BRAND EXPLORATION
Stevie Thompson
Project & Portfolio I: Week 4
February 26, 2021

2. I have no fear of people, so I will stand up
against “The Man” and I won’t back down. I
don’t care about your past, as long as you’re
trying to improve and learn from it. Money
isn’t important to me, but I won’t be taken
advantage of. If you work with me, I’ll work
with you and we’ll work together. I value
hard work and effort, but I value mental
health more.
You’re my client, not them.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Talent Director
• Art Director
• Museum Curator
BRAND ARCHETYPE -
I will care about you and your
work. Together we will make
magic happen.
Artist Manager for Entertainment Business

4. • DEMOGRAPHICS: Demographic
areas of Los Angeles, New York, and
Boston. Only less than 2% of the world
are artist, I want to work with those
who want to be part of that 2%
• PSYCHOGRAPHICS: Those
interested in the arts, comedy, music,
and visual arts. Those who fear
rejection and fight to defeat it. I want
the ones who want it all and refuse to
give up.
• IDEAL AUDIENCE MEMBERS:
Andrew Bolton- Curator of MET
Museum
Sharon Osbourne- Producer
Guy Oseary- Talent Manager
ARTIST MANAGER at CREATIVE ARTIST AGENCY.
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Have an Art Gallery exhibit
‣ Accumulate work during year, provide
examples to galleries, and network with
other artist in area.
Mid Term: (2023)
• Hired at local artist management agency
‣ Network with AMA’s, further education
online, research and acquire required
employment skills.
Long Term: (2024)
• Artist Manager/Self-Employed
‣ Start own company by investments,
planning through previous work experience,
and provide solid business plan.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Creative Photography 90%
Digital Design for Marketing 50%
Constructive 75%
Creative XX%
SOFT
HARD
Business in Arts 10%
Legal 5%
Negotiation 25%
Critical Thinking 75%
SOFT
HARD

7. I help anyone do what they dream by
opening their eyes to their potential.
PROMISE

8. CREDENTIALS
Work Experience:
• Make-up Artist
• Self-Employed Artist
Education:
• Entertainment Business, B.S., Full Sail
University (Exp. 2022)
Awards:
• Any awards? If not, change section to
“Leadership Roles” or perhaps
“Volunteer Work”

9. COMPETITION
THOMAS O’BRIAN
Industry Experience:
• Fine Art Dealer
Education:
• Unknown
Leadership Experience:
• Fine Arts Agent
• Fine Arts Dealer
Skills and Proficiencies:
• Painting - 5 endorsements
• Contemporary Art- 3 endorsements
• Consumer Goods - 3 endorsements
STEVIE THOMPSON
Overall Online Presence:
• 500+ Connections. Customized banner. Headshot
professional for industry, Detailed profile. Default
LinkedIn profile URL
• Grade: Average/Superior, 8 out of 100
Industry Experience:
• Creative Concept Artist
Education:
• Full Sail University- BFS, Entertainment Business
• Southern New Hampshire University- BA,
Communications
• Imagine Paul Mitchell- Cosmetology
Leadership Experience:
• Trainer- IHOP Restaurant
• Matron- Police Department
Skills and Proficiencies:
• Marketing- 1 endorsements
• Communication - 1 endorsements
• Social Networking- 1 endorsements
Overall Online Presence:
• 63 connections. Custom banner image. Creative
concept headshot. Detailed profile with what is
available. Active on other social media sites. Default
LinkedIn profile URL
• Grade: Poor/Average, 3 out of 100

10. COMPETITION
TAMARA BLYTH
Noteworthy Experience:
• Graphic Designer at Florida Southern College, 2017-
Present
• Art Director at Pegacorn Creative, 2011-2013
STEVIE THOMPSON
Industry Experience:
• Art Director and Graphic Designer
Education:
• Full Sail University- MFA, Digital Media Design
• International Academy of Design and Technology-
BFA, Graphic Design
• Chattanooga State Community College- Graphic
Design
Skills and Proficiencies:
• Graphic Design - 57 endorsements
• Illustration - 43 endorsements
• Logo Design - 49 endorsements
Overall Online Presence:
• 2,564 Follower. Professional headshot. Detailed
profile. Many accomplishments (41 courses taken).
Name customized to Linkedin Profile
• Grade: Superior, 9 out of 100
Industry Experience:
• Creative Concept Artist
Education:
• Full Sail University- BFS, Entertainment Business
• Southern New Hampshire University- BA,
Communications
• Imagine Paul Mitchell- Cosmetology
Leadership Experience:
• Trainer- IHOP Restaurant
• Matron- Police Department
Skills and Proficiencies:
• Marketing- 1 endorsements
• Communication - 1 endorsements
• Social Networking- 1 endorsements
Overall Online Presence:
• 63 connections. Custom banner image. Creative
concept headshot. Detailed profile with what is
available. Active on other social media sites. Default
LinkedIn profile link.
• Grade: Poor/Average, 3 out of 100

11. BRAND POSITION
For artist who need more, I provide the right
mix of support and marketing because you’re
not a number to me, you’re family.
“STEVIE NICHX, THAT ART LADY, NOT THE
MUSICIAN”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• North American Hairstyling Awards
‣ 2022 | TBA
• National Arts Action Summit
‣ 2021 | Virtual
• 5 x 5 Art Show
‣ Various Dates | Oklahoma
Digital Marketing
• Primary Content: Marketing for Artists and ways to find
the right Art Buyer
• Primary Tools: LinkedIn, Twitter, Facebook, and personal
blog site.
• Website: Increase skills, increase marketing objectives,
create more confident feel to readers, and educate readers
on ways to think about art, artists, and the lifestyle of
artists.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I actually have found the person I want to ask to be a
mentor of mine. She has worked in the EB world for
years now and I’ve watched her grow since Day 1.
March 2021.
Formal Education
• Full Sail University- BFS, Entertainment Business
(2022)
• Full Sail University- MFS, Entertainment Business
(2025)
Technical Skills
• Digital Marketing, LinkedInLearning, March 2021
• Graphic Design, LinkedInLearning, March 2021
• Business Marketing, LinkedInLearning, April 2021
Soft Skills
• Communication, April 2021
• Public Speaking, May 2021
• Networking, June 2021

14. Stevie Thompson
You know artist failure? Well, what I do is gorilla
glue it back together. I don’t let the artist fall into the cracks
of failure. I hype them up. I’n their “wing-man” into the arts world. I
provide the right type of push they need to get off the floor and on the
elevator. Going up?
“

15. REFERENCES
- Tamara Blyth (2020) LinkedIn profile.https://
www.linkedin.com/in/tamarablyth/
- Thomas O’Brian (2020) LinkedIn profile.
https://www.linkedin.com/in/thomas-o-
brien-3090301b0/
- Edmond Fine Arts Institute. (2021, January 28).
5X5 Art Show and Sale. Fine Arts Institute of
Edmond. https://edmondfinearts.com/
events/5x5-art-show/
- National Arts Action Summit. (2021, January
12). Americans for the Arts.
https://www.americansforthearts.org/
events/national-arts-action-summit
- North American Hairstyling Awards 2021.
(2021, January). ProBeauty.org
https://www.probeauty.org/events-programs/
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