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Why social Media Matters


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Find out why social media matters and how to make it work for your business.

We run regular training sessions on this very topic. Click here to find out more:

Published in: Education, Business, Technology
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Why social Media Matters

  1. 1. Introduction toSocial Media for Business Proudly Presented by:
  2. 2. Who is Kylie Bartlett?
  3. 3. 19th Century Microphone
  4. 4. 21st Century Microphones
  5. 5. “This telephone has too many shortcomings to be seriously considered as a means of communication.” Western Union Internal memo 1876
  6. 6. “The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?”An inventor in response to David Sarnoff’s push for radio 1920
  7. 7. “While theoretically and technically television may befeasible, commercially and financially it is an impossibility.” Lee De Forest, radio pioneer 1926
  8. 8. “Visionaries see the future oftelecommuting workers, interactivelibraries and multimedia classrooms.They speak of electronic town meetingsand virtual communities.Commerce and business will shift fromoffices and malls to networks andmodems. And the freedom of digitalnetworks will make government moredemocratic. Baloney!!”CliffStoll, author, astronomer, professor1995
  9. 9. Social & mobile Engines Website: is Your Mother-shipDatabase Search Engines Engines List Spender Engines
  10. 10. Your Website Mother-Ship Must Haves • You have 7 – 12 seconds to grab visitors’ attention, make it worth their while • Prime real estate is top right hand corner – make it sticky • The less clicks the better • Your unique selling and value propositions must be front and centre on your homepage • The money is in the list – ensure you your website caters for new subscribers • Ensure you’re sociable and shareable • The ability to transact with you
  11. 11. Customersare Now YourMarketers...EmpowerThem!
  12. 12. It is no longer just B2Band B2C, it is also C2C!!
  13. 13. You Can No Longer Hid
  14. 14. Sales and MarketingPeople Ruin Everything!
  15. 15. The R.O.B.O. ConceptResearch Online, Buy Offline
  16. 16. Excellent Example of UsingOnline Traffic to Drive People Offline
  17. 17. Zero Moment Of Truth
  18. 18. What is Location Based Marketing?Also known as geo-targetingResearch tells us that consumers generallyshop within 15km from where they liveIf you’re not on page 1 ofGoogle, you’re not on Google & in theconsumers mind, you don’t exist!
  19. 19. Location, location, location !
  20. 20. The best way to increase foot trafficinto your store is to influence themwhilst they are walking!
  21. 21. The Fastest Way ofGetting on Page One of Google!
  22. 22. A word of warning before you begin to plan your plan..Get Educated - Applied knowledge is powerAs social media is so new and foreign to most businesses, it isnear on impossible to create an ‘effective’ strategic plan if you‘don’t know, what you don’t know’.• Books• Blogs• Articles, white papers• Courses, workshops, coaching• Online learning, webinars• Masterminding
  23. 23. 10 Steps to Creating aSocial Media Plan For Your Business
  24. 24. Step 1: Obtain KeyStakeholder and Department Buy in
  25. 25. Step 2: Plan and Set Social Media Goals with KPIs • Increase in sales by x% via social media leads • Decrease in phone calls by 10% by answering customers queries via social media • Attract 5 new candidates (top talent) per year & become an employer of choice
  26. 26. Step 3: Choose Your Tactics and Metrics
  27. 27. Organic SEO B2C, tribe engagement Branding Social Engines Backlinks How to’s & FAQsB2B, joint ventures Listening & research Build authority
  28. 28. Step 4: Get to Know Your Target Customers and Communities
  29. 29. Step 5: Analyse YourCompetitors and Influencers
  30. 30. Step 6: Create Your Online Business Personas
  31. 31. Step 7: Create Social Media Policies and Guidelines
  32. 32. Step 8: Train and Appoint Brand Ambassadors
  33. 33. Step 9: Conduct a Collateral and Online Health Check
  34. 34. Step 10: Create a Road Map to Keep You on Track
  35. 35. 1-Day Public DIY Workshop• Facilitated session on how to create a strategic social media plan for your business – the 10 step process in detail• Comprehensive workbook for you to map out your plan in• Hands on, you bring in your laptop and start planning instantly, without any work interruptions• Full catering for the entire day• Life time access to our ‘Clients Only’ Facebook Group 24/7, where you can ask any social media questions & I’ll be there to answer them for you Melbourne 16th October 2012 Geelong 18th October 2012 For Only: $440!
  36. 36.’t forget to ‘LIKE US’ on Facebook!