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Social Media Breakfast Central MN - Openning

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Social Media Breakfast Central MN - Openning

  1. 1. Steve GasserChief Evangelist for Vivid Image steve@vimm.com facebook.com/VividImageInc @stevegasser http://www.linkedin.com/in/StephenGasser Text ‘VIVID’ to 42828 to join my mailing list Your Host
  2. 2. Vision for Central MN• The place local marketers and business owners come to be inspired and learn what is working and not working to build their business.
  3. 3. What is SMB: ‘Feed your belly and your brain’ ™• Face-to-face networking: Bring together marketers, PR pros, students, entrepreneurs, and social media practitioners and enthusiasts of all stripes over breakfast.• Education: Through panel discussions, presentations, case studies, debates, and breakout sessions … teach, share, and learn social media best practices for business.
  4. 4. Benefits of Membership – Advanced Ticket Sales – Featured on Website – Blog Posts – Community – Newsletter – Deeper Engagement into the Conversation – Employment ListingsConnect
  5. 5. Next Action Worksheet
  6. 6. Ready to Get Started?
  7. 7. SOCIAL MEDIAMARKETING:LISTENING
  8. 8. You are Remark!able
  9. 9. Q. Where will the majority of next month’s business come from?A. Existing customers Question
  10. 10. Q. What is your best source for new business?A. Existing customers Question
  11. 11. Marketing Today = BuildingRelationships Marketing Today = Building Relationships
  12. 12. Raving Fans Customers Prospects Suspects Disinterested 5 Types of People
  13. 13. • Time… Money… Energy… Effort• Takes 7 touches, on average, for a sale to occur – Some buy right away – Others research and try – Some show interest but don’t trust you $ 1 2 3 4 5 6 7 Acquiring Customers
  14. 14. The value of a customer – You’ve already paid for them • It’s 6-7 times more expensive to gain a customer than to retain a customer – They spend more • Repeat customers spend 67 percent more – They are your referral engine • After 10 purchases, a customer has already referred up to 7 people Keep Customers Coming Back
  15. 15. Tools Used to Market My Business Facebook 96% Twitter 76% LinkedIn 62% Video Sharing 53% Photo Sharing 38% Review Sites 35% Find Social Media Tool Effective*Location-Based Services 25% 86% Facebook Local / Daily deals 24% 71% Video Sharing 19% 60% Twitter MySpace 55% LinkedIn 45% Local / Daily Deals New Tools Have Changed the Shape of Small Business Marketing
  16. 16. Social media marketing looks interesting, but … I will never have a million customers or even 5,000. Using new, inbound marketing tools sound great, but … I will never write thought leadership articles. Paying attention to what’s being said on social media sounds useful, but … I’ll never have a dedicated staff to do it right. I hear about new tools and networks everyday, but … I just don’t have the time to stay current.Concerns? You Are Not Alone
  17. 17. You can successfully market your small business or association because you have … • Loyal, happy customers • An excellent customer experience • Interesting and important things to say!What You DO Have is Powerful
  18. 18. Take the time to think Don’t try to do Celebrate yourabout your goals everything all at once. accomplishments and Keep a singular focus. take another step forward! ADJUST & PLAN LISTEN SMALL STEPS MEASURE REPEAT Track your progress by looking at what is What are the working and not working needs Methodology
  19. 19. Don’t take advantage of me Don’t sell to me Don’t talk down to me Listen to me….Greatest Need
  20. 20. www.Google.com/ALERTS
  21. 21. www.Google.com/ALERTS
  22. 22. Mentions Bloggers Minnesota Leadership Small Town Mktg Social Media Academy 24 Twitter Management
  23. 23. Social Content Reviews & Location-Based Networks Sharing Ratings Sites Services The sites that your customers and members are using The sites that your partners & suppliers are using The sites that your competitors are using Be Where Your Customers Are
  24. 24. • Where are your customers hanging out? Local Groups
  25. 25. Interact From One Place = Your Inbox
  26. 26. Track your Page Insights Sign up for a Free NutshellMail Account. www.nutshellmail.com Read Fan comments Reply from your InboxUse NutshellMail to Engage, on Your Time
  27. 27. Create a Listening Discipline Today Do it Daily, But Don’t Overdo It
  28. 28. Questions?
  29. 29. • Your Story• Rural Success Stories• To copy or not to copy• The essentials of Search Engine Optimization• Social Media Guidelines• Employee Use of Social Media• Twitter• Are you prepared for a mobile revolution?• Tools to save you time• Rockstars of Marketing – Local and National Future
  30. 30. Keynote: Importance of Having a Social Media Policy for Employees Responsible for Social Media Posts Panel Discussion: QA • Social Media and the Law • False Advertising730-750: Breakfast750-800: Opening Remarks • Defamation800-830: Main Presentation • Use of Images – Copyright830-855: Panel Discussion855-900: Closing Remarks • Protecting Your Brand October 25
  31. 31. 1. Go to Facebook.com/SocialMediaBreakfastCentralMinnesota and post your comments about this session.2. Download notes, videos, and more on this event early next week.3. Invite a friend or business colleague to next months session.4. Complete a survey of what you would like to see in the future.5. Get involved in organizing these breakfasts – sent an email to steve@vimm.com or call 320-587-8974. Next Steps

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