A Design Approach To Hiv Positive Youth Adherence

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A Design Approach To Hiv Positive Youth Adherence

  1. 1. A design approach to HIV+ Youth Adherence March 22, 2009 | Carrie Chan and Jamin Hegeman
  2. 2. Overview Project Mobile adherence service for HIV+ youth Approach Ways to understand and find the right problem Findings Insights and problem reframing
  3. 3. We are Nokia Design. San Francisco 5 designers 5 nationalities
  4. 4. Design is multidisciplinary. Nokia Corporate Responsibility and Relations Helsinki, Finland Nokia Technology Institute Manaus, Brazil International Maternal Pediatric and Adolescent AIDS Clinical Trials Washington DC, USA University of California, San Francisco San Francisco, USA Internet Sexuality Information Services, Inc. Oakland, USA
  5. 5. Nokia Innovation Summit October 20-21, 2008 | Båtvik, Finland
  6. 6. Importance of Adherence Missing HIV medication doses reduces effectiveness of treatment and increases chance of resistance.
  7. 7. People miss doses because they forget. Top adherence reason highlighted at the summit.
  8. 8. Project Objective Development of a mobile reminder service to improve youth adherence to HIV medication regimen.
  9. 9. Design Objective Provide human-centered design research to understand the HIV experience for youth and why they miss doses, and insights to guide and support the development of a solution.
  10. 10. Timeline DESIGN RESEARCH PROTOTYPE PILOT STUDY REFINE CLINICAL TRIAL Nokia Design Nokia Technology International Maternal Nokia Technology International Maternal Service & UI Design Institute Pediatric Adolecent Institute Pediatric Adolecent INdT AIDS Clinical Trials INdT AIDS Clinical Trials IMPAACT IMPAACT
  11. 11. Improve HIV youth adherence.
  12. 12. Will a mobile reminder be successful?
  13. 13. Design the right thing.
  14. 14. Understand the subject.
  15. 15. What are we dealing with? NOKIA DESIGN | Service & UI 16
  16. 16. Understand the tools.
  17. 17. What’s possible?
  18. 18. Understand existing services.
  19. 19. PROJECT ZUMBIDO SEXINFO PROJECT M TEXT TO CHANGE Mexico San Francisco South Africa Amsterdam, Uganda ZygoHUBS, SHM Internet Sexuality frog design, (UK consultancy) Info Services Nokia Siemens mobile support network sexual health text message text messages to improving health education for HIV+ service for youth HIV+ and TB people and medicine adherence What’s been done?
  20. 20. Understand context.
  21. 21. San Francisco Bay Area High concentration of HIV experts Open and supportive HIV community What impact does environment have?
  22. 22. Understand people.
  23. 23. What is it like to be an HIV+ youth?
  24. 24. It’s not about getting youth to remember.
  25. 25. It’s an issue of motivation. Acceptance, maturity, support, and education drive motivation.
  26. 26. Remembering is only part of the equation. Motivation, behavior, lifestyle, and relationships all play a part.
  27. 27. The right problem: How can we motivate HIV positive youth to be healthy?
  28. 28. The way you approach the problem matters.
  29. 29. A design approach helps ensure you solve the right problem.
  30. 30. kiitos!
  31. 31. Contact Carrie Chan | Senior Designer | Nokia Design carrie.1.chan@nokia.com Jamin Hegeman | Senior Designer | Nokia Design jamin.hegeman@nokia.com

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