How To Monetise Your Brand Value Online - The Post Forum Marketing Conference By Doyle Buehler
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How To Monetise Your Brand Value Online. Real world social selling for businesses and entrepreneurs wanting more customers, sales, leads and profits, through marketing and digital strategy. By Doyle Buehler
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How To Monetise Your Brand Value Online - The Post Forum Marketing Conference By Doyle Buehler
- 1. How To Mone)se Your Brand Value Online. Real world social selling for businesses and entrepreneurs wan)ng more customers, sales, leads and profits By Doyle Buehler ‘Real WoRld’ Social Selling foR BuSineSSeS Wanting MoRe cuStoMeRS, SaleS, leadS and PRofitS VALUE ONLINE YOUR BRAND MONETIZE With Doyle Buehler @doylebuehler How To
- 2. Intro The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
- 3. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
- 8. What Am I Here To Talk About? • Help you understand the babble of Online • Help you find the focus • Help you acIon what you need to do • Help you implement @doylebuehler
- 15. @doylebuehler
- 19. • What’s the real story of business online? • Community • Connec)ons • Conversions WHAT’S THE REAL STORY OF BUSINESS ONLINE? @DOYLEBUEHLERwww.TheDigitalDelusion.com Conversations + Community + Connections = Conversions
- 20. @doylebuehler
- 30. @doylebuehler
- 36. @doylebuehler
- 39. @doylebuehler
- 40. The Digital Reality • Most businesses do not have a digital strategy. • Most businesses do not use a digital strategy. • Most businesses do not know how to create a digital strategy. • A strategy is relaIvely easy to decide upon and put into place. “Having a simple strategy, and u;lising it, will put you ahead of most businesses, including your compe;tors” @doylebuehler
- 41. Strategy Ques)ons • What are we “about”? __________________ • What do we do best? ___________________ • What makes it work? ___________________ • What VALUE are you going to Deliver – Today? “Tomorrow”? Next Year? ________________ Email doyle@thedigitaldelusion.com @doylebuehler
- 42. Case Study - RedBull • What are they about? – Excitement – Entertainment – “Energy” • Value? – Become a beZer person – More moIvated – “Adrenalized”
- 44. @doylebuehler
- 46. How Do Most Businesses Deal With A Nurture Sequence? 1. They Don’t 2. “Contact Us” page (cause we just know you are going to give us your credit card) 3. “ABOUT US” page (because we are simply awesome beyond compare) @doylebuehler
- 47. Delivering Value To Your Audience [Nurturing visual] Nurturing the conversa)on and delivering consistent brand value • [visual of actual pieces in flowchart] • [visual of email sequences] • Delivering Your Value over )me = nurturing Delivery valueTo your auDience value Sequence DevelopmenT inTereST& moTivaTion enaBlinG acTionS SoluTionS See more Do more Have more viSualS,viDeo,TexTTo capTureTHe imaGinaTion viSualS,viDeo,TexTTHaT reinforce WHaTTHey areTHinkinG WHaTDoeS a“SoluTion”To your auDience look like? BeGinTHe“converSaTion” anD move peopleTHrouGH iniTial aTm,DepenDinG on neeDS&reaDineSS See more Do more Have more *WHaTcanTHey See? *WHaTcanTHey Do? *WHaTcanTHey Have? HoW can you enGaGe your auDience? WHaTunique SoluTion Do you proviDe? @doylebuehler
- 48. @doylebuehler
- 49. Produc)se your Services • Givs • Products for prospects • Core Business @doylebuehler Source: Daniel Priestley, Key Person of Influence
- 50. ATM • [visual of ATM] Source: Daniel Priestley, Key Person of Influence
- 51. Building A Nurture Campaign Building A nurture CAmpAign Nurture SequeNce example“Freedom From FiNaNcial StreSS”campaigNSocial media poStS [daily] audio SouNdbiteS [iNterviewS] videoS ad campaigNS [Facebook] blog& articleS [liNkediN, blog] webSite employerS partNerS laNdiNg page a/b “giFt”1 checkliSt email SequeNce email#1the roadto Freedom From FiNaNcial StreSS liNkSto:real-world exampleStraiNiNg liNkSto:real-world exampleStraiNiNg liNkSto:real-world exampleStraiNiNg liNkSto:real-world exampleStraiNiNg email#2See more*whatcaN they See? email#3do more*whatcaN they do? email#4*whatcaNthey have? email#5puttiNgthe pieceS together “productFor proSpectS” calculator page&giFt#2 coNtiNue SequeNce or eNter New proceSS @doylebuehler
- 52. Value Sequence Detail Want a hi-res version? Email me: doyle@thedigitaldelusion.com @doylebuehler
- 53. @doylebuehler
- 54. #3 Maximising Your Brand Value Sequence 1. Define Your audience 2. Detailed “funnel” map 3. Landing Pages 4. Email 5. Content – visuals, video, text 6. Ads 7. Measurement 7ElEmEntsto maximisE Your Brand ValuE sEquEncE Whatis it hoW itWorks hoWto hack it 1 2 3 4 5 6 7 dEfinE Your audiEncE dEfinEthE dEtailEd procEss landing pagEs mEasurEmEnt contEnt ads EmailmanagEmEnt Who arEthEY,WhatdothEY do, WhatdothEY aspirEto? crEatE a pErsonathatidEntifiEs Your pErfEctcustomEr tEst/tEst/tEst outlinEthE stEps Your audiEncE nEEds. crEatE multiplE paths oVErtimE Build sEquEncEsthatrEspondto Your customEr nEEds dEliVEr Your storY across all channEls crEatE compElling campaignsthat arE clickEd on BasEd on BEhaViors pErform or diE WhatstEps do You nEEdtotakE, to crEatE Your7/11/4 dEVElop kEY,uniquE landing pagEs thatfocus on a singlE campaign, goal or outcomE for Your audiEncE groW Your audiEncE BEYond Your sphErE of influEncE,WithtargEtEd BEhaVioral adVErtising campaigns in conjunction With spEcific campaigns and landing pagEs. tEll Your complEtE and rEmarkaBlE storYthrough Visuals,VidEo, Branding,tExt dEVElop kEY indicators of pErformancEto EnsurEthatYou arE gEttingthE propEr rEsults. haVEthEtools aVailaBlEto dEliVEr Your ValuE oVErtimE Via Email haVEthEtools aVailaBlEto dEliVEr Your ValuE oVErtimE Via Email @doylebuehler
- 58. Delivering Your Brand Value Summary • Create increasing Value over )me • Build Your Know/like/trust Triangle • Create your touchpoints • Understand & Deliver your value to your customer (WIIFM) • Build your value sequence • Create touchpoints, create )me = create customers @doylebuehler
- 62. Download Slide Deck on Slideshare.net (with extra content) bit.ly/doylebuehler27 What To Do Next?
- 69. It’s About Your Online Purpose NOT JUST YOUR BUSINESS • To Deliver TRUE value to your audience • To Create your “selling value” • To move them into your OWN digital ecosystem to conInue the conversaIon • To show your leadership, your authority #ownonline
- 71. @doylebuehler
Editor's Notes
- How To Monetise Your Brand Value Online. Real world social selling for businesses and entrepreneurs wanting more customers, sales, leads and profits By Doyle Buehler
- I run a global digital media agency around the world, speaking and talking and teaching about how we can change digital marketing for the better, to make it easier to understand and easier to implement for all businesses.
- Entrepreneurship: I help entrepreneurs grow their online ecosystem, business and sales, through digital leadership Educator: Teach Digital Strategy, Business Planning & Entrepreneurship Author: The Book on Digital Leadership for businesses – The Digital Delusion.
- Learn the rules like a pro, so you can break them like an artist – Pablo Picasso
- I had started in the media world, and was dumbfounded. The agency spending model
- How to start to engage with your audience to get INFLUENCE TO ACTION for people who ask great questions. This is my book. For good questions. Author: The Book on Digital Leadership for businesses – The Digital Delusion.
- I’m going to tell you the 5 specific action steps that you can do to increase your real ROI. And no, it’s not a magic formula either.
- Back a decade ago, online was hard. Now it still is, and it is also confusing! $250,000 was a big investment; tech was expensive. Since then DIY came in, with free websites and everything else. So there was a huge proliferation in all of the websites that were going “online”. The new problem is how to connect all of the different pieces together – the social media, the SEO, the website, the lead generation, and of course the Return on Investment.
- Do you feel all alone?
- It’s more about creating the connections.
- The pain of social media. Unlike. No real community. No real influence. No leads from social. No sales from social. No profit from social. No known results. Just cost.
- The ultimate goal? Stop hoping digital works
- It’s easier than you think. It will only hurt a bit
- How To Sell A Pen What Are Your Assumption about online? What do YOU do when you walk into a REAL LIVE STORE?
- What really is “social selling?”
- Source: http://etailcanada.wbresearch.com/media/1003521/57985.pdf
- Funny fact – toilets do in fact swirl the other way in australia – I’ve tested it Would you like to be in this funnel? Neither would your audience
- Current Websites Contact Us page Where is the VALUE Dolla dolla bills y’all
- How does that make you feel afterwards? Exactly.
- If you can deliver value, over time, you will grow your business
- You may think it is a lot, but it is a start
- It doesn’t matter if you are dealing with millenials or gen x or boomers… it is all about being personal
- Take some time to answer these questions. The more detailed questions are in the resources page
- What can they then talk about?
- I’m going to show you some revolutionary concepts that will make or break your company over the coming years Know/Like/Trust [venn diagram?] Google ZMOT NURTURE through an ASCENSION MODEL Your digital ecosystem
- First – we need to break out of some of the digital assumptions that we all make. Are you missing 67% of your market? The people that are perfect The biggest failure of online – assuming that everyone is ready and going to buy from you. How many people actually use a “Contact us page”? Source: Callun Rush
- The worst part is assuming that a contact us page will actually be used. What does this mean? Ensure that YOU understand what process can activate your audience along the way.
- How do you build a value sequence?
- TABLE
- Defining Your Audience – who are they and what do they like?
- VISUAL – Make these into an “equation”
- Not sure who enjoyed that more…
- I have some new items up there – new worksheets, new resources
- How to start to engage with your audience to get INFLUENCE TO ACTION for people who ask great questions. This is my book. For good questions. Author: The Book on Digital Leadership for businesses – The Digital Delusion.
- Is your digital leadership affecting your business? – take the digital leadership quiz now
- What are your biggest challenges online? Please share @doylebuehler
- Discover Your True Digital Leadership Potential https://calendly.com/doylebuehler/30min We’ll go through the 7 disciplines and give you some focus What do I do? I help entrepreneurs grow their online ecosystem, business and sales, through digital leadership
- “There has never been a better time to own your future online with your business. The success of you and your business is ONLY about building your knowledge base, using the tools that you have, and being smart about what you do and how you do it. Stop wasting time, money and resources on solutions that don’t provide a clear vision, a clear strategy, and more importantly, a key way to implement what you have learned. Stop the self-perpetuation of the things that are wrong with the online world. Refuse to be segregated or preached to. Become the Master of your Digital Domain. Now is the time to become the digital leader, the authority in your niche.” Build your Online Empire
- This is your real value and your online goals. Do you agree or disagree? This is what a social media strategy will do