How To Monetise Your Brand Value Online - The Post Forum Marketing Conference By Doyle Buehler

1. How To Mone)se Your Brand Value Online. Real world social selling for businesses and entrepreneurs wan)ng more customers, sales, leads and proﬁts By Doyle Buehler ‘Real WoRld’ Social Selling foR BuSineSSeS Wanting MoRe cuStoMeRS, SaleS, leadS and PRofitS VALUE ONLINE YOUR BRAND MONETIZE With Doyle Buehler @doylebuehler How To

2. Intro The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again.

3. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again.

4. Learn the rules like a pro, so you can break them like an ar)st – Pablo Picasso Learn the rules like a pro, so you can break them like an ar)st – Pablo Picasso

5. When Budgets Are Meant To Be Broken @doylebuehler

7. I’m Giving Away A Paperback Copy of My Book on Digital Leadership - “The Digital Delusion: How To Overcome The Misguidance & Misinforma;on Online” For the BEST QuesIon, Comment OR Your BIGGEST Challenge of Online And a Surprise… Just Tweet! @doylebuehler #ownonline #thepost @thepostforum

8. What Am I Here To Talk About? •  Help you understand the babble of Online •  Help you ﬁnd the focus •  Help you acIon what you need to do •  Help you implement @doylebuehler

9. Online Ain’t What It Used To Be @doylebuehler

10. Not Just About The Selﬁe @doylebuehler

11. Not About Cute KiZens @doylebuehler

12. Nor About Cute Babies @doylebuehler

13. Digital Is Really About YOUR Community @doylebuehler

14. What Happens When Nobody Buys From You? @doylebuehler

15. @doylebuehler

17. It’s Not Just About The “Like”, The “uber-ish” app the “cool” Website, the “amazing” social proﬁle; It’s MORE About the CONVERSATION – About YOUR Story @doylebuehler

18. The pain of social media. Unlike. No real community. No real inﬂuence. No leads from social. No sales from social. No proﬁt from social. No known results. Just cost. BUSINESS ONLINE

19. •  What’s the real story of business online? •  Community •  Connec)ons •  Conversions WHAT’S THE REAL STORY OF BUSINESS ONLINE? @DOYLEBUEHLERwww.TheDigitalDelusion.com Conversations + Community + Connections = Conversions

20. @doylebuehler

21. Ready to Get Started? @doylebuehler

22. HOT Seat What Is Your Experience With “Selling Online”? What Has Happened To You? Email doyle@thedigitaldelusion.com @doylebuehler

24. Have You Updated Your Selling Process Lately? @doylebuehler

25. How To Sell A Pen

26. Buy The Numbers 10% - Growth of Canadian online retail market per year $1310 – What the average Canadian Spends online 5 Years – Sales online will outpace overall retail market 46% - Number of businesses in Canada with a website $39 Billion – The amount that Canadians will spend online by 2019 (retail) Sources: hdp://etailcanada.wbresearch.com/media/1003521/57985.pdf hdps://cira.ca/sites/default/ﬁles/public/Ecommerce-Factbook-March-2016.pdf @doylebuehler

27. “Show Me The Money!” •  Video or s)ll image – Jerry MacGuire •  Jerry MacQuire “Moments” – What’s yours?

28. @doylebuehler@doylebuehler

30. @doylebuehler

31. Current Online “Sales Funnel”? “BUY MY SH*T” @doylebuehler Dolla dolla bills y’all

32. And, How Does That Make You Feel Aberwards? @doylebuehler

33. It’s A Buyers-Value Cycle, Silly @doylebuehler

35. “Your brand is what people say about you when you’re not around” @doylebuehler

36. @doylebuehler

37. Zero Moment of Truth? 7 Hours 11 Touchpoints 4 Channels @doylebuehler

38. What is “BRAND VALUE” WIIFM What’s In It For Me @doylebuehler

39. @doylebuehler

40. The Digital Reality •  Most businesses do not have a digital strategy. •  Most businesses do not use a digital strategy. •  Most businesses do not know how to create a digital strategy. •  A strategy is relaIvely easy to decide upon and put into place. “Having a simple strategy, and u;lising it, will put you ahead of most businesses, including your compe;tors” @doylebuehler

41. Strategy Ques)ons •  What are we “about”? __________________ •  What do we do best? ___________________ •  What makes it work? ___________________ •  What VALUE are you going to Deliver – Today? “Tomorrow”? Next Year? ________________ Email doyle@thedigitaldelusion.com @doylebuehler

42. Case Study - RedBull •  What are they about? –  Excitement –  Entertainment –  “Energy” •  Value? –  Become a beZer person –  More moIvated –  “Adrenalized”

43. You mean not everyone wants to buy my sh*t? @doylebuehler

44. @doylebuehler

45. “Just because they are not ac0vely shopping, doesn’t mean they will never buy from you!” DeﬁniIon of a Value Sequence EﬀecIve Digital Leadership is about being able to move people into your own conversion/sales/lead value sequence… NURTURE-BUILD value over Ime NOT just about a single transacIonal sale @doylebuehler

46. How Do Most Businesses Deal With A Nurture Sequence? 1.  They Don’t 2.  “Contact Us” page (cause we just know you are going to give us your credit card) 3.  “ABOUT US” page (because we are simply awesome beyond compare) @doylebuehler

47. Delivering Value To Your Audience [Nurturing visual] Nurturing the conversa)on and delivering consistent brand value •  [visual of actual pieces in ﬂowchart] •  [visual of email sequences] •  Delivering Your Value over )me = nurturing Delivery valueTo your auDience value Sequence DevelopmenT inTereST& moTivaTion enaBlinG acTionS SoluTionS See more Do more Have more viSualS,viDeo,TexTTo capTureTHe imaGinaTion viSualS,viDeo,TexTTHaT reinforce WHaTTHey areTHinkinG WHaTDoeS a“SoluTion”To your auDience look like? BeGinTHe“converSaTion” anD move peopleTHrouGH iniTial aTm,DepenDinG on neeDS&reaDineSS See more Do more Have more *WHaTcanTHey See? *WHaTcanTHey Do? *WHaTcanTHey Have? HoW can you enGaGe your auDience? WHaTunique SoluTion Do you proviDe? @doylebuehler

48. @doylebuehler

49. Produc)se your Services •  Givs •  Products for prospects •  Core Business @doylebuehler Source: Daniel Priestley, Key Person of Influence

50. ATM •  [visual of ATM] Source: Daniel Priestley, Key Person of Influence

51. Building A Nurture Campaign Building A nurture CAmpAign Nurture SequeNce example“Freedom From FiNaNcial StreSS”campaigNSocial media poStS [daily] audio SouNdbiteS [iNterviewS] videoS ad campaigNS [Facebook] blog& articleS [liNkediN, blog] webSite employerS partNerS laNdiNg page a/b “giFt”1 checkliSt email SequeNce email#1the roadto Freedom From FiNaNcial StreSS liNkSto:real-world exampleStraiNiNg liNkSto:real-world exampleStraiNiNg liNkSto:real-world exampleStraiNiNg liNkSto:real-world exampleStraiNiNg email#2See more*whatcaN they See? email#3do more*whatcaN they do? email#4*whatcaNthey have? email#5puttiNgthe pieceS together “productFor proSpectS” calculator page&giFt#2 coNtiNue SequeNce or eNter New proceSS @doylebuehler

52. Value Sequence Detail Want a hi-res version? Email me: doyle@thedigitaldelusion.com @doylebuehler

53. @doylebuehler

54. #3 Maximising Your Brand Value Sequence 1.  Deﬁne Your audience 2.  Detailed “funnel” map 3.  Landing Pages 4.  Email 5.  Content – visuals, video, text 6.  Ads 7.  Measurement 7ElEmEntsto maximisE Your Brand ValuE sEquEncE Whatis it hoW itWorks hoWto hack it 1 2 3 4 5 6 7 dEfinE Your audiEncE dEfinEthE dEtailEd procEss landing pagEs mEasurEmEnt contEnt ads EmailmanagEmEnt Who arEthEY,WhatdothEY do, WhatdothEY aspirEto? crEatE a pErsonathatidEntifiEs Your pErfEctcustomEr tEst/tEst/tEst outlinEthE stEps Your audiEncE nEEds. crEatE multiplE paths oVErtimE Build sEquEncEsthatrEspondto Your customEr nEEds dEliVEr Your storY across all channEls crEatE compElling campaignsthat arE clickEd on BasEd on BEhaViors pErform or diE WhatstEps do You nEEdtotakE, to crEatE Your7/11/4 dEVElop kEY,uniquE landing pagEs thatfocus on a singlE campaign, goal or outcomE for Your audiEncE groW Your audiEncE BEYond Your sphErE of influEncE,WithtargEtEd BEhaVioral adVErtising campaigns in conjunction With spEcific campaigns and landing pagEs. tEll Your complEtE and rEmarkaBlE storYthrough Visuals,VidEo, Branding,tExt dEVElop kEY indicators of pErformancEto EnsurEthatYou arE gEttingthE propEr rEsults. haVEthEtools aVailaBlEto dEliVEr Your ValuE oVErtimE Via Email haVEthEtools aVailaBlEto dEliVEr Your ValuE oVErtimE Via Email @doylebuehler

55. #1 Deﬁne Your Audience @doylebuehler

56. #7 Performance Measurement You Can’t Measure What You Can’t See? @doylebuehler

How To Monetise Your Brand Value Online - The Post Forum Marketing Conference By Doyle Buehler

How To Monetise Your Brand Value Online - The Post Forum Marketing Conference By Doyle Buehler

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How To Monetise Your Brand Value Online - The Post Forum Marketing Conference By Doyle Buehler