How To Monetise Your Brand Value Online. Real world social selling for businesses and entrepreneurs wanting more customers, sales, leads and profits, through marketing and digital strategy.
By Doyle Buehler
2. Intro
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3. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
47. Delivering Value To Your Audience
[Nurturing visual]
Nurturing the conversa)on and delivering consistent brand value
• [visual of actual pieces in flowchart]
• [visual of email sequences]
• Delivering Your Value over )me = nurturing
Delivery valueTo your auDience
value Sequence DevelopmenT
inTereST&
moTivaTion
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SoluTionS
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viSualS,viDeo,TexTTo
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*WHaTcanTHey See?
*WHaTcanTHey Do?
*WHaTcanTHey Have?
HoW can you enGaGe your auDience?
WHaTunique SoluTion Do you proviDe?
@doylebuehler
54. #3 Maximising Your Brand Value
Sequence
1. Define Your audience
2. Detailed “funnel” map
3. Landing Pages
4. Email
5. Content – visuals, video, text
6. Ads
7. Measurement
7ElEmEntsto maximisE Your Brand ValuE sEquEncE
Whatis it hoW itWorks hoWto hack it
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dEfinE Your audiEncE
dEfinEthE dEtailEd procEss
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mEasurEmEnt
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haVEthEtools aVailaBlEto dEliVEr
Your ValuE oVErtimE Via Email
haVEthEtools aVailaBlEto dEliVEr
Your ValuE oVErtimE Via Email
@doylebuehler
How To Monetise Your Brand Value Online. Real world social selling for businesses and entrepreneurs wanting more customers, sales, leads and profits
By Doyle Buehler
I run a global digital media agency around the world, speaking and talking and teaching about how we can change digital marketing for the better, to make it easier to understand and easier to implement for all businesses.
Entrepreneurship: I help entrepreneurs grow their online ecosystem, business and sales, through digital leadership
Educator: Teach Digital Strategy, Business Planning & Entrepreneurship
Author: The Book on Digital Leadership for businesses – The Digital Delusion.
Learn the rules like a pro, so you can break them like an artist – Pablo Picasso
I had started in the media world, and was dumbfounded. The agency spending model
How to start to engage with your audience to get INFLUENCE TO ACTION for people who ask great questions. This is my book. For good questions.
Author: The Book on Digital Leadership for businesses – The Digital Delusion.
I’m going to tell you the 5 specific action steps that you can do to increase your real ROI. And no, it’s not a magic formula either.
Back a decade ago, online was hard. Now it still is, and it is also confusing! $250,000 was a big investment; tech was expensive. Since then DIY came in, with free websites and everything else. So there was a huge proliferation in all of the websites that were going “online”. The new problem is how to connect all of the different pieces together – the social media, the SEO, the website, the lead generation, and of course the Return on Investment.
Do you feel all alone?
It’s more about creating the connections.
The pain of social media. Unlike. No real community. No real influence. No leads from social. No sales from social. No profit from social. No known results. Just cost.
The ultimate goal? Stop hoping digital works
It’s easier than you think. It will only hurt a bit
How To Sell A Pen
What Are Your Assumption about online?
What do YOU do when you walk into a REAL LIVE STORE?
Funny fact – toilets do in fact swirl the other way in australia – I’ve tested it
Would you like to be in this funnel? Neither would your audience
Current Websites
Contact Us page
Where is the VALUE
Dolla dolla bills y’all
How does that make you feel afterwards? Exactly.
If you can deliver value, over time, you will grow your business
You may think it is a lot, but it is a start
It doesn’t matter if you are dealing with millenials or gen x or boomers… it is all about being personal
Take some time to answer these questions. The more detailed questions are in the resources page
What can they then talk about?
I’m going to show you some revolutionary concepts that will make or break your company over the coming years
Know/Like/Trust [venn diagram?]
Google ZMOT
NURTURE through an ASCENSION MODEL
Your digital ecosystem
First – we need to break out of some of the digital assumptions that we all make.
Are you missing 67% of your market?
The people that are perfect
The biggest failure of online – assuming that everyone is ready and going to buy from you.
How many people actually use a “Contact us page”?
Source: Callun Rush
The worst part is assuming that a contact us page will actually be used. What does this mean? Ensure that YOU understand what process can activate your audience along the way.
How do you build a value sequence?
TABLE
Defining Your Audience – who are they and what do they like?
VISUAL – Make these into an “equation”
Not sure who enjoyed that more…
I have some new items up there – new worksheets, new resources
How to start to engage with your audience to get INFLUENCE TO ACTION for people who ask great questions. This is my book. For good questions.
Author: The Book on Digital Leadership for businesses – The Digital Delusion.
Is your digital leadership affecting your business? – take the digital leadership quiz now
What are your biggest challenges online? Please share @doylebuehler
Discover Your True Digital Leadership Potential
https://calendly.com/doylebuehler/30min
We’ll go through the 7 disciplines and give you some focus
What do I do? I help entrepreneurs grow their online ecosystem, business and sales, through digital leadership
“There has never been a better time to own your future online with your business. The success of you and your business is ONLY about building your knowledge base, using the tools that you have, and being smart about what you do and how you do it.
Stop wasting time, money and resources on solutions that don’t provide a clear vision, a clear strategy, and more importantly, a key way to implement what you have learned.
Stop the self-perpetuation of the things that are wrong with the online world. Refuse to be segregated or preached to.
Become the Master of your Digital Domain. Now is the time to become the digital leader, the authority in your niche.”
Build your Online Empire
This is your real value and your online goals. Do you agree or disagree?
This is what a social media strategy will do